{"id":"https://openalex.org/W2149949933","doi":"https://doi.org/10.1509/jmkg.67.2.89.18614","title":"The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing","display_name":"The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing","publication_year":2003,"publication_date":"2003-04-01","ids":{"openalex":"https://openalex.org/W2149949933","doi":"https://doi.org/10.1509/jmkg.67.2.89.18614","mag":"2149949933"},"language":"en","primary_location":{"id":"doi:10.1509/jmkg.67.2.89.18614","doi":"https://doi.org/10.1509/jmkg.67.2.89.18614","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkg.67.2.89.18614","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007843080","display_name":"Dennis B. Arnett","orcid":"https://orcid.org/0000-0002-8759-9233","observed_orcids":["https://orcid.org/0000-0002-8759-9233"]},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dennis B. Arnett","raw_affiliation_strings":["Jerry S. Rawls College of Business Administration, Texas Tech University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jerry S. Rawls College of Business Administration, Texas Tech University","institution_ids":["https://openalex.org/I12315562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044825936","display_name":"Steven D. German","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33586118","display_name":"Lubbock Christian University","ror":"https://ror.org/02wb36b75","country_code":"US","type":"education","lineage":["https://openalex.org/I33586118"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Steve D. German","raw_affiliation_strings":["Lubbock Christian University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lubbock Christian University","institution_ids":["https://openalex.org/I33586118"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079887059","display_name":"Shelby D. Hunt","orcid":"https://orcid.org/0000-0002-8928-3400","observed_orcids":["https://orcid.org/0000-0002-8928-3400"]},"institutions":[{"id":"https://openalex.org/I12315562","display_name":"Texas Tech University","ror":"https://ror.org/0405mnx93","country_code":"US","type":"education","lineage":["https://openalex.org/I12315562"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shelby D. Hunt","raw_affiliation_strings":["Jerry S. Rawls College of Business Administration, Texas Tech University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jerry S. Rawls College of Business Administration, Texas Tech University","institution_ids":["https://openalex.org/I12315562"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":32.1766,"has_fulltext":false,"cited_by_count":805,"citation_normalized_percentile":{"value":0.99593889,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"67","issue":"2","first_page":"89","last_page":"105"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.8560000061988831},{"id":"https://openalex.org/keywords/identity-salience","display_name":"identity salience","score":0.8050000071525574},{"id":"https://openalex.org/keywords/nonprofit-marketing","display_name":"nonprofit marketing","score":0.949999988079071},{"id":"https://openalex.org/keywords/social-exchange","display_name":"social exchange","score":0.9020000100135803},{"id":"https://openalex.org/keywords/stakeholder-relationships","display_name":"stakeholder relations","score":0.7570000290870667},{"id":"https://openalex.org/keywords/business-to-consumer-marketing","display_name":"business-to-consumer marketing","score":0.828000009059906},{"id":"https://openalex.org/keywords/exchange-relationships","display_name":"exchange relationships","score":0.492000013589859}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7118219137191772},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.6803814768791199},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6404412984848022},{"id":"https://openalex.org/C108154423","wikidata":"https://www.wikidata.org/wiki/Q1469792","display_name":"Salience (neuroscience)","level":2,"score":0.5944632291793823},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.5770990252494812},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5498042106628418},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.5322422981262207},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5226937532424927},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.4937351644039154},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4892456531524658},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.45398277044296265},{"id":"https://openalex.org/C172256602","wikidata":"https://www.wikidata.org/wiki/Q780716","display_name":"Social exchange theory","level":2,"score":0.45381706953048706},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4227394461631775},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1359204351902008},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.07625287771224976},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1509/jmkg.67.2.89.18614","doi":"https://doi.org/10.1509/jmkg.67.2.89.18614","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkg.67.2.89.18614","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.659.532","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.659.532","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://sdh.ba.ttu.edu/JM2003+-+Identity+Salience+Model.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":103,"referenced_works":["https://openalex.org/W95044133","https://openalex.org/W132681206","https://openalex.org/W178164085","https://openalex.org/W263780676","https://openalex.org/W267815875","https://openalex.org/W1499170180","https://openalex.org/W1520714623","https://openalex.org/W1587213699","https://openalex.org/W1594306964","https://openalex.org/W1733067296","https://openalex.org/W1836311887","https://openalex.org/W1911634590","https://openalex.org/W1965973178","https://openalex.org/W1969508754","https://openalex.org/W1974907311","https://openalex.org/W1975733460","https://openalex.org/W1977099778","https://openalex.org/W1982334980","https://openalex.org/W1983484168","https://openalex.org/W1985931376","https://openalex.org/W1991670833","https://openalex.org/W1994189484","https://openalex.org/W1994917431","https://openalex.org/W1996254382","https://openalex.org/W2001916972","https://openalex.org/W2003770055","https://openalex.org/W2003825788","https://openalex.org/W2004755290","https://openalex.org/W2005931066","https://openalex.org/W2006434532","https://openalex.org/W2015615455","https://openalex.org/W2015730035","https://openalex.org/W2019656339","https://openalex.org/W2023991906","https://openalex.org/W2025926893","https://openalex.org/W2028809046","https://openalex.org/W2031615586","https://openalex.org/W2037710531","https://openalex.org/W2038984978","https://openalex.org/W2039827470","https://openalex.org/W2040568482","https://openalex.org/W2043880827","https://openalex.org/W2044776966","https://openalex.org/W2053583812","https://openalex.org/W2060635400","https://openalex.org/W2060855982","https://openalex.org/W2061801740","https://openalex.org/W2064420673","https://openalex.org/W2065813178","https://openalex.org/W2067718403","https://openalex.org/W2081016106","https://openalex.org/W2081229662","https://openalex.org/W2085123588","https://openalex.org/W2089257980","https://openalex.org/W2093713031","https://openalex.org/W2096048269","https://openalex.org/W2102613786","https://openalex.org/W2104215889","https://openalex.org/W2108912568","https://openalex.org/W2112017619","https://openalex.org/W2115908788","https://openalex.org/W2124060395","https://openalex.org/W2137247419","https://openalex.org/W2139392532","https://openalex.org/W2141121366","https://openalex.org/W2150238850","https://openalex.org/W2156958714","https://openalex.org/W2159997499","https://openalex.org/W2266371447","https://openalex.org/W2301042745","https://openalex.org/W2313709257","https://openalex.org/W2313992398","https://openalex.org/W2316280261","https://openalex.org/W2316766474","https://openalex.org/W2317414311","https://openalex.org/W2319213145","https://openalex.org/W2319518607","https://openalex.org/W2320065502","https://openalex.org/W2321124770","https://openalex.org/W2321550708","https://openalex.org/W2324937644","https://openalex.org/W2326448563","https://openalex.org/W2327202068","https://openalex.org/W2327975117","https://openalex.org/W2331940983","https://openalex.org/W2333870484","https://openalex.org/W2413805746","https://openalex.org/W2476462423","https://openalex.org/W2491821757","https://openalex.org/W2580389126","https://openalex.org/W2796533004","https://openalex.org/W2902225836","https://openalex.org/W3011022336","https://openalex.org/W3015634246","https://openalex.org/W3027506207","https://openalex.org/W3144139892","https://openalex.org/W3189603569","https://openalex.org/W4210501135","https://openalex.org/W4238444027","https://openalex.org/W4285719527","https://openalex.org/W4299927410","https://openalex.org/W4301352023","https://openalex.org/W4389088936"],"related_works":["https://openalex.org/W2017817596","https://openalex.org/W4353070465","https://openalex.org/W1975992365","https://openalex.org/W1996075840","https://openalex.org/W3146866636","https://openalex.org/W1518101152","https://openalex.org/W1967954288","https://openalex.org/W2529329888","https://openalex.org/W4239655304","https://openalex.org/W2056668425"],"abstract_inverted_index":{"Researchers":[0],"suggest":[1],"that":[2,43,63,127],"developing":[3],"long-term":[4],"relationships":[5,42,126],"with":[6],"key":[7],"stakeholders":[8],"is":[9,26,66,117],"an":[10],"important":[11],"strategy":[12,69],"in":[13,48,70,100,124,147],"today's":[14],"intensely":[15],"competitive":[16],"business":[17],"environment.":[18],"Many":[19],"organizations":[20],"have":[21],"embraced":[22],"this":[23],"concept,":[24],"which":[25,114],"referred":[27],"to":[28],"as":[29,73],"relationship":[30,37,64,89,95,111,121],"marketing.":[31,85,154],"Much":[32],"of":[33,78,110,150],"the":[34,60,145,148,160],"research":[35],"on":[36,136],"marketing":[38,65,90,112,122],"success":[39,91,123],"has":[40],"examined":[41],"(1)":[44,128],"are":[45,133],"primarily":[46,135],"economic":[47],"nature,":[49],"(2)":[50,132],"involve":[51,56,129],"business-to-business":[52],"marketing,":[53,82],"and":[54,83,131,143],"(3)":[55],"for-profit":[57],"firms.":[58],"However,":[59],"authors":[61,104,140],"argue":[62],"a":[67],"viable":[68],"such":[71],"contexts":[72],"those":[74,98],"involving":[75],"high":[76],"levels":[77],"social":[79,137],"exchange,":[80],"business-to-consumer":[81],"nonprofit":[84,151],"In":[86],"these":[87],"contexts,":[88],"may":[92],"require":[93],"different":[94],"characteristics":[96],"from":[97],"identified":[99],"previous":[101],"research.":[102],"The":[103,139,155],"develop":[105,142],"\u201cthe":[106],"identity":[107],"salience":[108],"model":[109,146],"success,\u201d":[113],"they":[115],"posit":[116],"useful":[118],"for":[119,159],"explaining":[120],"exchange":[125],"individuals":[130],"based":[134],"exchange.":[138],"further":[141],"test":[144],"context":[149],"higher":[152],"education":[153],"results":[156],"provide":[157],"support":[158],"model.":[161]},"counts_by_year":[{"year":2026,"cited_by_count":10},{"year":2025,"cited_by_count":22},{"year":2024,"cited_by_count":35},{"year":2023,"cited_by_count":41},{"year":2022,"cited_by_count":33},{"year":2021,"cited_by_count":55},{"year":2020,"cited_by_count":47},{"year":2019,"cited_by_count":51},{"year":2018,"cited_by_count":54},{"year":2017,"cited_by_count":51},{"year":2016,"cited_by_count":46},{"year":2015,"cited_by_count":52},{"year":2014,"cited_by_count":53},{"year":2013,"cited_by_count":40},{"year":2012,"cited_by_count":41}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}