{"id":"https://openalex.org/W2149168762","doi":"https://doi.org/10.1177/0273475303257554","title":"Web-Based Cases in Strategic Marketing","display_name":"Web-Based Cases in Strategic Marketing","publication_year":2003,"publication_date":"2003-12-01","ids":{"openalex":"https://openalex.org/W2149168762","doi":"https://doi.org/10.1177/0273475303257554","mag":"2149168762"},"language":"en","primary_location":{"id":"doi:10.1177/0273475303257554","doi":"https://doi.org/10.1177/0273475303257554","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0273475303257554","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066669824","display_name":"Steve W. Henson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I103406327","display_name":"Western Carolina University","ror":"https://ror.org/010h78f45","country_code":"US","type":"education","lineage":["https://openalex.org/I103406327"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Steve W. Henson","raw_affiliation_strings":["Marketing and Business Law Department, College of Business, at Western Carolina University, Cullowhee"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing and Business Law Department, College of Business, at Western Carolina University, Cullowhee","institution_ids":["https://openalex.org/I103406327"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065990735","display_name":"Pamela A. Kennett","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I192396691","display_name":"LSU New Orleans","ror":"https://ror.org/034mtvk83","country_code":"US","type":"education","lineage":["https://openalex.org/I192396691"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Pamela A. Kennett","raw_affiliation_strings":["Department of Marketing, College of Business Administration, at the University of New Orleans"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business Administration, at the University of New Orleans","institution_ids":["https://openalex.org/I192396691"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5114005750","display_name":"Karen Norman Kennedy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I17301866","display_name":"University of Alabama","ror":"https://ror.org/03xrrjk67","country_code":"US","type":"education","lineage":["https://openalex.org/I17301866"]},{"id":"https://openalex.org/I32389192","display_name":"University of Alabama at Birmingham","ror":"https://ror.org/008s83205","country_code":"US","type":"education","lineage":["https://openalex.org/I32389192"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Karen Norman Kennedy","raw_affiliation_strings":["Department of Management & Marketing, School of Business Administration, at the University of Alabama in Birmingham","Department of Management & Marketing, School of Business Administration, at the University of Alabama in Birmingham"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management & Marketing, School of Business Administration, at the University of Alabama in Birmingham","institution_ids":["https://openalex.org/I17301866","https://openalex.org/I32389192"]},{"raw_affiliation_string":"Department of Management & Marketing, School of Business Administration, at the University of Alabama in Birmingham","institution_ids":["https://openalex.org/I17301866","https://openalex.org/I32389192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":5.7719,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.9526669,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"25","issue":"3","first_page":"250","last_page":"259"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11299","display_name":"Problem and Project Based Learning","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/case-based-teaching","display_name":"case-based teaching","score":0.6039999723434448},{"id":"https://openalex.org/keywords/marketing-course","display_name":"marketing course","score":0.8450000286102295},{"id":"https://openalex.org/keywords/active-learning","display_name":"active learning","score":0.7089999914169312},{"id":"https://openalex.org/keywords/case-writing","display_name":"case writing","score":0.5920000076293945},{"id":"https://openalex.org/keywords/online-research","display_name":"online research","score":0.4129999876022339},{"id":"https://openalex.org/keywords/instructor-feedback","display_name":"instructor feedback","score":0.781000018119812},{"id":"https://openalex.org/keywords/student-feedback","display_name":"student feedback","score":0.5809999704360962}],"concepts":[{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6889169812202454},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6512898802757263},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5664340853691101},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.42990660667419434},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.40766704082489014},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.34243667125701904},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0273475303257554","doi":"https://doi.org/10.1177/0273475303257554","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0273475303257554","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9235000014305115}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1491557264","https://openalex.org/W1550555883","https://openalex.org/W1969551142","https://openalex.org/W1974518369","https://openalex.org/W1997763660","https://openalex.org/W2019147893","https://openalex.org/W2033717468","https://openalex.org/W2048122957","https://openalex.org/W2055167210","https://openalex.org/W2062054047","https://openalex.org/W2101944379","https://openalex.org/W2123995141","https://openalex.org/W2131499447","https://openalex.org/W2135668388","https://openalex.org/W2137952665","https://openalex.org/W2151187322","https://openalex.org/W2158430984","https://openalex.org/W2212061637","https://openalex.org/W2561096372","https://openalex.org/W2562625717","https://openalex.org/W4240556513"],"related_works":["https://openalex.org/W4243056761","https://openalex.org/W1980082656","https://openalex.org/W2180364671","https://openalex.org/W1964920445","https://openalex.org/W4400993691","https://openalex.org/W2133350447","https://openalex.org/W2779345198","https://openalex.org/W4401383717","https://openalex.org/W361379303","https://openalex.org/W2499252189"],"abstract_inverted_index":{"Case":[0],"analyses":[1],"have":[2],"been":[3],"widely":[4],"used":[5],"in":[6,44,81,87],"many":[7],"different":[8],"settings":[9],"as":[10],"a":[11,54,68],"pedagogical":[12],"tool":[13],"that":[14,128],"provides":[15],"realistic":[16],"analogs":[17],"for":[18,42],"encouraging":[19],"students":[20,111,130],"to":[21,52,117],"develop":[22,53],"managerially":[23],"relevant":[24,59],"skills.":[25],"This":[26,94],"article":[27],"extends":[28],"the":[29,37,50,76,82,107],"traditional":[30,102,118],"use":[31,43],"of":[32,39,97],"published":[33,119],"cases":[34,41,48,122],"and":[35,61,70,92,104,109],"describes":[36],"development":[38],"Web-based":[40,47,121],"marketing":[45],"courses.":[46],"require":[49],"student":[51,77],"current":[55],"case":[56,90,98,126],"by":[57,85],"determining":[58],"company":[60],"industry":[62],"material":[63,127],"from":[64,106,110],"Internet":[65],"sources,":[66],"identifying":[67],"problem,":[69],"providing":[71],"analysis.":[72],"Through":[73],"this":[74],"method,":[75],"becomes":[78],"more":[79],"active":[80],"learning":[83],"process":[84],"being,":[86],"effect,":[88],"both":[89],"writer":[91],"analyzer.":[93],"new":[95],"type":[96],"is":[99,112],"compared":[100],"with":[101,131],"cases,":[103,120],"feedback":[105],"instructor":[108],"provided.":[113],"As":[114],"an":[115],"adjunct":[116],"offer":[123],"up-to-date,":[124],"diverse":[125],"presents":[129],"challenging,":[132],"real-word":[133],"experiences.":[134]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2016-06-24T00:00:00"}