{"id":"https://openalex.org/W2146253290","doi":"https://doi.org/10.1177/027347539101300203","title":"The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma","display_name":"The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma","publication_year":1991,"publication_date":"1991-08-01","ids":{"openalex":"https://openalex.org/W2146253290","doi":"https://doi.org/10.1177/027347539101300203","mag":"2146253290"},"language":"en","primary_location":{"id":"doi:10.1177/027347539101300203","doi":"https://doi.org/10.1177/027347539101300203","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539101300203","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016221485","display_name":"Karen A. Blotnicky","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I179301192","display_name":"Mount Saint Vincent University","ror":"https://ror.org/03g3p3b82","country_code":"CA","type":"education","lineage":["https://openalex.org/I179301192"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Karen A. Blotnicky","raw_affiliation_strings":["Department of Business Administration at Mount Saint Vincent University in Halifax, Nova Scotia, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration at Mount Saint Vincent University in Halifax, Nova Scotia, Canada","institution_ids":["https://openalex.org/I179301192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5016221485"],"corresponding_institution_ids":["https://openalex.org/I179301192"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":1.2068,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.83808096,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"13","issue":"2","first_page":"11","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.9980000257492065},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.8090000152587891},{"id":"https://openalex.org/keywords/business-schools","display_name":"business schools","score":0.7829999923706055},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.7049999833106995},{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.546999990940094},{"id":"https://openalex.org/keywords/theoretical-framework","display_name":"theoretical framework","score":0.5260000228881836}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6744563579559326},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.6642019748687744},{"id":"https://openalex.org/C2778496695","wikidata":"https://www.wikidata.org/wiki/Q254128","display_name":"Dilemma","level":2,"score":0.6398432850837708},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5979117155075073},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5934376120567322},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5528686046600342},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.4745553135871887},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.46349143981933594},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42958009243011475},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.4222959280014038},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.4178571403026581},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.41624364256858826},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4137928783893585},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.37442028522491455},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3417513370513916},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1990414559841156},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/027347539101300203","doi":"https://doi.org/10.1177/027347539101300203","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539101300203","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","score":0.5,"id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W140890004","https://openalex.org/W570586550","https://openalex.org/W602168128","https://openalex.org/W1507887445","https://openalex.org/W1965158498","https://openalex.org/W1968624543","https://openalex.org/W1980492465","https://openalex.org/W1983364555","https://openalex.org/W1989868232","https://openalex.org/W1993361716","https://openalex.org/W1995209303","https://openalex.org/W2009933376","https://openalex.org/W2011340994","https://openalex.org/W2022179688","https://openalex.org/W2048053619","https://openalex.org/W2053904556","https://openalex.org/W2057937229","https://openalex.org/W2059518795","https://openalex.org/W2065282784","https://openalex.org/W2106976816","https://openalex.org/W2314504292","https://openalex.org/W2318683799","https://openalex.org/W2319226222","https://openalex.org/W2332984352","https://openalex.org/W2735047601","https://openalex.org/W2751998548","https://openalex.org/W2980147429","https://openalex.org/W3142308146","https://openalex.org/W3178973132","https://openalex.org/W4298140396","https://openalex.org/W4385622302"],"related_works":["https://openalex.org/W2002469658","https://openalex.org/W2314504292","https://openalex.org/W4256098836","https://openalex.org/W2324006955","https://openalex.org/W2562245476","https://openalex.org/W2138659424","https://openalex.org/W2010936998","https://openalex.org/W1540183427","https://openalex.org/W1966609412","https://openalex.org/W2018396793"],"abstract_inverted_index":{"Marketers":[0],"within":[1],"academic":[2],"and":[3,9,26,55],"business":[4,31,37,74],"circles":[5],"have":[6],"both":[7],"praised":[8],"criticized":[10],"the":[11,18,34,44,47,59,62],"marketing":[12,24,48,63,71],"concept.":[13],"Despite":[14],"some":[15,42],"apparent":[16],"disadvantages,":[17],"theory":[19],"still":[20,27],"is":[21,28],"central":[22],"to":[23,36],"thought":[25],"presented":[29],"in":[30,73],"schools":[32],"as":[33,50,52,66],"key":[35],"success.":[38],"This":[39],"article":[40],"examines":[41],"of":[43,46,61],"criticisms":[45],"concept,":[49],"well":[51],"its":[53],"strengths,":[54],"makes":[56],"recommendations":[57],"regarding":[58],"presentation":[60],"management":[64,72],"concept":[65],"a":[67],"theoretical":[68],"framework":[69],"for":[70],"schools.":[75]},"counts_by_year":[{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}