{"id":"https://openalex.org/W2145354619","doi":null,"title":"A\u00e7\u00f5es de comunica\u00e7\u00e3o das empresas hoteleiras nas redes sociais e a sua perce\u00e7\u00e3o pelos utilizadores","display_name":"A\u00e7\u00f5es de comunica\u00e7\u00e3o das empresas hoteleiras nas redes sociais e a sua perce\u00e7\u00e3o pelos utilizadores","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2145354619","mag":"2145354619"},"language":"pt","primary_location":{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3004","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3004","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10400.6/3004","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021228800","display_name":"Daniela Antunes Alves","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Daniela Antunes Alves","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5021228800"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hotel-companies","display_name":"hotel companies","score":0.7689999938011169},{"id":"https://openalex.org/keywords/social-media-communication","display_name":"social media communication","score":0.7519999742507935},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.765999972820282},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.5270000100135803},{"id":"https://openalex.org/keywords/hotel-marketing","display_name":"hotel marketing","score":0.34700000286102295},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5090000033378601},{"id":"https://openalex.org/keywords/communication-tools","display_name":"communication tools","score":0.6399999856948853},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.6259999871253967},{"id":"https://openalex.org/keywords/beira-interior","display_name":"Beira Interior","score":0.6629999876022339}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5092827081680298},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4151778519153595},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.22512468695640564}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3004","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3004","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"mag:2145354619","doi":null,"is_oa":false,"landing_page_url":"https://ubibliorum.ubi.pt/bitstream/10400.6/3004/1/Daniela%20Antunes%20Alves%20M4652.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ubibliorum.ubi.pt:10400.6/3004","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.6/3004","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W72397345","https://openalex.org/W73377842","https://openalex.org/W107764326","https://openalex.org/W172813548","https://openalex.org/W614135295","https://openalex.org/W966351954","https://openalex.org/W1485977648","https://openalex.org/W1532996946","https://openalex.org/W1567663560","https://openalex.org/W1569875373","https://openalex.org/W1574979610","https://openalex.org/W1606015852","https://openalex.org/W1607382894","https://openalex.org/W1613568616","https://openalex.org/W1743463841","https://openalex.org/W1964598916","https://openalex.org/W1964645601","https://openalex.org/W1964798699","https://openalex.org/W1969526085","https://openalex.org/W1969778690","https://openalex.org/W1973801865","https://openalex.org/W1973921702","https://openalex.org/W1983192853","https://openalex.org/W1983895294","https://openalex.org/W1984734795","https://openalex.org/W1985749074","https://openalex.org/W1986413062","https://openalex.org/W1991656460","https://openalex.org/W1991942377","https://openalex.org/W1993574231","https://openalex.org/W2007146740","https://openalex.org/W2016563917","https://openalex.org/W2023048257","https://openalex.org/W2023379795","https://openalex.org/W2023655891","https://openalex.org/W2029348773","https://openalex.org/W2034011606","https://openalex.org/W2042863619","https://openalex.org/W2043146457","https://openalex.org/W2045684923","https://openalex.org/W2046804949","https://openalex.org/W2051588238","https://openalex.org/W2052044509","https://openalex.org/W2052332348","https://openalex.org/W2053107404","https://openalex.org/W2057654774","https://openalex.org/W2061390826","https://openalex.org/W2062194680","https://openalex.org/W2063492986","https://openalex.org/W2063656867","https://openalex.org/W2068569233","https://openalex.org/W2072857107","https://openalex.org/W2073631069","https://openalex.org/W2076780118","https://openalex.org/W2077195846","https://openalex.org/W2079059333","https://openalex.org/W2079505518","https://openalex.org/W2082710890","https://openalex.org/W2083826221","https://openalex.org/W2084299172","https://openalex.org/W2086830470","https://openalex.org/W2088527415","https://openalex.org/W2095080167","https://openalex.org/W2096047917","https://openalex.org/W2097304945","https://openalex.org/W2099556653","https://openalex.org/W2108873129","https://openalex.org/W2110241398","https://openalex.org/W2115922855","https://openalex.org/W2119486295","https://openalex.org/W2121001699","https://openalex.org/W2130059493","https://openalex.org/W2147738091","https://openalex.org/W2149142441","https://openalex.org/W2149180891","https://openalex.org/W2152667128","https://openalex.org/W2156213148","https://openalex.org/W2161783275","https://openalex.org/W2168802503","https://openalex.org/W2169235966","https://openalex.org/W2171142061","https://openalex.org/W2181024084","https://openalex.org/W2187080550","https://openalex.org/W2187227682","https://openalex.org/W2241346482","https://openalex.org/W2266639535","https://openalex.org/W2322014534","https://openalex.org/W2337430557","https://openalex.org/W2478687585","https://openalex.org/W2495011537","https://openalex.org/W2750751810","https://openalex.org/W2993458974","https://openalex.org/W3015634246","https://openalex.org/W3123027312","https://openalex.org/W3165309663","https://openalex.org/W4254369709"],"related_works":["https://openalex.org/W7047620499","https://openalex.org/W2567586254","https://openalex.org/W6980715896","https://openalex.org/W7019945786","https://openalex.org/W6986334566","https://openalex.org/W2587478353","https://openalex.org/W7054829195","https://openalex.org/W2468861046","https://openalex.org/W7112410863","https://openalex.org/W7084245534"],"abstract_inverted_index":{"O":[0],"objetivo":[1],"deste":[2,148],"trabalho":[3],"visa":[4],"compreender":[5],"a":[6,9,18,78,81,84,167,221,227,260,268,271],"rela\u00e7\u00e3o":[7],"entre":[8,73],"comunica\u00e7\u00e3o":[10,135,207],"das":[11,131],"empresas":[12,47,117,153,181,252,264],"hoteleiras":[13,48,118,154,253,265],"nas":[14],"redes":[15,244],"sociais":[16,245],"e":[17,34,53,87,120,136,155,183,233,240,254,270,287],"perce\u00e7\u00e3o":[19],"que":[20,115,125,151,166,185,262,273],"delas":[21],"t\u00eam":[22],"os":[23,126,140,156,217,235,256,274,281],"seus":[24],"clientes.":[25,257,293],"Esta":[26],"investiga\u00e7\u00e3o":[27],"aborda":[28],"dois":[29],"m\u00e9todos,":[30],"o":[31,35,39,55,98,104,110,124,137],"m\u00e9todo":[32,36,57],"qualitativo":[33,41],"quantitativo.":[37],"Para":[38],"estudo":[40,93,149],"foram":[42],"selecionados":[43],"quatro":[44],"diretores":[45],"de":[46,61,90,100,102,106,108,112,134,163,201,206,225],"na":[49,279],"Beira":[50],"Interior,":[51],"Portugal,":[52],"para":[54,69,209,250,255],"segundo":[56],"obteve-se":[58],"uma":[59,88,284,288],"amostra":[60],"265":[62],"sujeitos.":[63],"Foram":[64],"utilizadas":[65],"v\u00e1rias":[66],"t\u00e9cnicas":[67],"anal\u00edticas":[68],"avaliar":[70],"as":[71,74,116,143,152,177,211,243,251,263],"rela\u00e7\u00f5es":[72],"vari\u00e1veis,":[75],"tais":[76],"como,":[77],"an\u00e1lise":[79,82,85,89],"descritiva,":[80],"fatorial,":[83],"clusters":[86],"crosstabs.":[91],"Este":[92],"permitiu":[94,121],"recolher":[95],"informa\u00e7\u00f5es":[96],"sobre":[97,176],"tipo":[99,105,111],"ferramentas":[101,162],"comunica\u00e7\u00e3o,":[103,109],"meio":[107,205,238],"rede":[113],"social":[114],"utilizam":[119],"tamb\u00e9m":[122],"comparar":[123],"gerentes":[127],"dos":[128,169,292],"hot\u00e9is":[129,192,218,282],"fazem":[130],"suas":[132],"a\u00e7\u00f5es":[133],"modo":[138],"como":[139],"clientes":[141,157,170,232],"percecionam":[142,276],"mesmas.":[144],"A":[145],"principal":[146],"conclus\u00e3o":[147],"\u00e9":[150,246],"d\u00e3o":[158],"grande":[159],"\u00eanfase":[160],"\u00e0s":[161,188],"comunica\u00e7\u00e3o.":[164],"Constata-se":[165],"maioria":[168],"tem":[171],"apenas":[172],"um":[173,204,215,247],"conhecimento":[174],"mediano":[175],"comunica\u00e7\u00f5es":[178],"feitas":[179,190],"pelas":[180],"hoteleiras,":[182],"ainda":[184],"poucos":[186],"responderam":[187],"promo\u00e7\u00f5es":[189],"pelos":[191],"atrav\u00e9s":[193],"da":[194,198],"Internet":[195],"ou":[196],"fora":[197],"Internet,":[199],"apesar":[200],"este":[202],"ser":[203],"fundamental":[208],"ambas":[210],"partes.":[212],"Assim,":[213],"por":[214,241],"lado":[216],"devem":[219],"continuar":[220],"desenvolver":[222],"novas":[223],"estrat\u00e9gias,":[224],"forma":[226],"despertar":[228],"interesse,":[229],"atrair":[230],"novos":[231],"reter":[234],"mesmos":[236],"no":[237],"online":[239],"outro,":[242],"ponto":[248],"essencial":[249],"No":[258],"entanto,":[259],"imagem":[261,290],"pensam":[266],"estar":[267],"transmitir":[269],"reputa\u00e7\u00e3o":[272,286],"utilizadores":[275],"indica":[277],"que,":[278],"generalidade,":[280],"auferem":[283],"boa":[285,289],"junto":[291]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
