{"id":"https://openalex.org/W2144468358","doi":"https://doi.org/10.1108/emjb-08-2012-0016","title":"Framing and involvement effects on consumers\u2019 brand choice","display_name":"Framing and involvement effects on consumers\u2019 brand choice","publication_year":2013,"publication_date":"2013-07-12","ids":{"openalex":"https://openalex.org/W2144468358","doi":"https://doi.org/10.1108/emjb-08-2012-0016","mag":"2144468358"},"language":"en","primary_location":{"id":"doi:10.1108/emjb-08-2012-0016","doi":"https://doi.org/10.1108/emjb-08-2012-0016","is_oa":false,"landing_page_url":"https://doi.org/10.1108/emjb-08-2012-0016","pdf_url":null,"source":{"id":"https://openalex.org/S164338815","display_name":"EuroMed Journal of Business","issn_l":"1450-2194","issn":["1450-2194","1758-888X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EuroMed Journal of Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082822371","display_name":"Eyal Gamliel","orcid":"https://orcid.org/0000-0002-9594-2791","observed_orcids":["https://orcid.org/0000-0002-9594-2791"]},"institutions":[{"id":"https://openalex.org/I2802112877","display_name":"Ruppin Academic Center","ror":"https://ror.org/0361c8163","country_code":"IL","type":"education","lineage":["https://openalex.org/I2802112877"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Eyal Gamliel","raw_affiliation_strings":["Ruppin Academic Center, Emek Hefer, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ruppin Academic Center, Emek Hefer, Israel","institution_ids":["https://openalex.org/I2802112877"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041639367","display_name":"Ram Herstein","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3133345252","display_name":"Lander Institute","ror":"https://ror.org/04j1zjr14","country_code":"IL","type":"education","lineage":["https://openalex.org/I3133345252"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Ram Herstein","raw_affiliation_strings":["The Lander Institute, Jerusalem, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Lander Institute, Jerusalem, Israel","institution_ids":["https://openalex.org/I3133345252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024300008","display_name":"Jos\u00e9 Lu\u00eds Abrantes","orcid":"https://orcid.org/0000-0003-0565-7207","observed_orcids":["https://orcid.org/0000-0003-0565-7207"]},"institutions":[{"id":"https://openalex.org/I56125125","display_name":"Universidade Polit\u00e9cnica de Viseu","ror":"https://ror.org/0235kxk33","country_code":"PT","type":"education","lineage":["https://openalex.org/I56125125"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Lu\u00eds Abrantes","raw_affiliation_strings":["Instituto Polit\u00e9cnico de Viseu, Viseu, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Instituto Polit\u00e9cnico de Viseu, Viseu, Portugal","institution_ids":["https://openalex.org/I56125125"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006222480","display_name":"Tahir Albayrak","orcid":"https://orcid.org/0000-0001-6961-0550","observed_orcids":["https://orcid.org/0000-0001-6961-0550"]},"institutions":[{"id":"https://openalex.org/I197907453","display_name":"Akdeniz University","ror":"https://ror.org/01m59r132","country_code":"TR","type":"education","lineage":["https://openalex.org/I197907453"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Tahir Albayrak","raw_affiliation_strings":["Akdeniz University, Antalya, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akdeniz University, Antalya, Turkey","institution_ids":["https://openalex.org/I197907453"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034770227","display_name":"Meltem Caber","orcid":"https://orcid.org/0000-0001-5191-373X","observed_orcids":["https://orcid.org/0000-0001-5191-373X"]},"institutions":[{"id":"https://openalex.org/I197907453","display_name":"Akdeniz University","ror":"https://ror.org/01m59r132","country_code":"TR","type":"education","lineage":["https://openalex.org/I197907453"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Meltem Caber","raw_affiliation_strings":["Akdeniz University, Antalya, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akdeniz University, Antalya, Turkey","institution_ids":["https://openalex.org/I197907453"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9905,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87429247,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"8","issue":"2","first_page":"117","last_page":"133"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7041000127792358,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7041000127792358,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.2583000063896179,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.016100000590085983,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/message-framing","display_name":"message framing","score":0.9789999723434448},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.9319999814033508},{"id":"https://openalex.org/keywords/brand-choice","display_name":"brand choice","score":0.9959999918937683},{"id":"https://openalex.org/keywords/gain-and-loss-framing","display_name":"gain and loss framing","score":0.6819999814033508},{"id":"https://openalex.org/keywords/loss-avoidance","display_name":"loss avoidance","score":0.7369999885559082},{"id":"https://openalex.org/keywords/sunscreen-lotion","display_name":"sunscreen lotion","score":0.7080000042915344},{"id":"https://openalex.org/keywords/goal-framing","display_name":"goal framing","score":0.7590000033378601},{"id":"https://openalex.org/keywords/product-promotion-strategy","display_name":"product promotion strategy","score":0.5730000138282776}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.7355375289916992},{"id":"https://openalex.org/C136714292","wikidata":"https://www.wikidata.org/wiki/Q1440683","display_name":"Framing effect","level":3,"score":0.5654269456863403},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5282425284385681},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4835774302482605},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4653379023075104},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4150893986225128},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3839399218559265},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33030495047569275},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.2594333291053772},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0753573477268219},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/emjb-08-2012-0016","doi":"https://doi.org/10.1108/emjb-08-2012-0016","is_oa":false,"landing_page_url":"https://doi.org/10.1108/emjb-08-2012-0016","pdf_url":null,"source":{"id":"https://openalex.org/S164338815","display_name":"EuroMed Journal of Business","issn_l":"1450-2194","issn":["1450-2194","1758-888X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EuroMed Journal of Business","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W220594676","https://openalex.org/W1535684126","https://openalex.org/W1539896512","https://openalex.org/W1965580046","https://openalex.org/W1972557675","https://openalex.org/W1978053763","https://openalex.org/W1978816387","https://openalex.org/W1987820526","https://openalex.org/W1996743441","https://openalex.org/W1997068860","https://openalex.org/W1998669885","https://openalex.org/W1999747209","https://openalex.org/W2012238114","https://openalex.org/W2013372156","https://openalex.org/W2019735051","https://openalex.org/W2033434148","https://openalex.org/W2034612601","https://openalex.org/W2038299887","https://openalex.org/W2039306680","https://openalex.org/W2039642656","https://openalex.org/W2046279784","https://openalex.org/W2048180403","https://openalex.org/W2055329310","https://openalex.org/W2057777359","https://openalex.org/W2059501504","https://openalex.org/W2059761071","https://openalex.org/W2064062304","https://openalex.org/W2080612551","https://openalex.org/W2080622188","https://openalex.org/W2080757618","https://openalex.org/W2086642814","https://openalex.org/W2094096593","https://openalex.org/W2096452841","https://openalex.org/W2099342631","https://openalex.org/W2100999475","https://openalex.org/W2102598266","https://openalex.org/W2109199444","https://openalex.org/W2111883617","https://openalex.org/W2119693838","https://openalex.org/W2124499467","https://openalex.org/W2133385622","https://openalex.org/W2133469585","https://openalex.org/W2134652466","https://openalex.org/W2144842429","https://openalex.org/W2163225723","https://openalex.org/W2163307776","https://openalex.org/W2319064941","https://openalex.org/W2323124863","https://openalex.org/W2324293541","https://openalex.org/W2325967788","https://openalex.org/W2327470083","https://openalex.org/W2328660375","https://openalex.org/W2334368126","https://openalex.org/W2408966816","https://openalex.org/W2414591864","https://openalex.org/W2415336774","https://openalex.org/W2549190530","https://openalex.org/W2595519040","https://openalex.org/W3011865677","https://openalex.org/W4243866147","https://openalex.org/W4251443287","https://openalex.org/W4252085983","https://openalex.org/W4253322689","https://openalex.org/W4322697164","https://openalex.org/W4322703270"],"related_works":["https://openalex.org/W1989536079","https://openalex.org/W1966141824","https://openalex.org/W2109199444","https://openalex.org/W7221793950","https://openalex.org/W2092058590","https://openalex.org/W2980968430","https://openalex.org/W2124499467","https://openalex.org/W1986139722","https://openalex.org/W2130082874","https://openalex.org/W2158447191"],"abstract_inverted_index":{"Purpose":[0],"Consumers":[1],"frequently":[2],"find":[3],"themselves":[4],"having":[5],"to":[6,24,70],"choose":[7],"between":[8],"various":[9],"product":[10,105,205],"brands":[11,85],"that":[12,29,201],"differ":[13],"in":[14,155,174,202],"price":[15,81],"and":[16,50,54,65,102,130,223],"quality.":[17],"The":[18],"purpose":[19],"of":[20,36,44,82,86,124,161,177,191,218,227],"this":[21,32,117],"paper":[22],"is":[23,168],"examine":[25],"several":[26],"possible":[27],"factors":[28],"may":[30],"affect":[31],"choice:":[33],"message":[34,76,162,219,222],"framing":[35,123,136,163,193,220],"the":[37,78,100,151,175,188,212,216,224],"choice":[38,132],"as":[39,170,172],"either":[40],"gain":[41],"or":[42,46,73,80,113],"loss":[43,125],"money":[45],"quality,":[47],"consumer":[48],"involvement,":[49],"consumers\u2019":[51],"perceived":[52,111,128],"monetary":[53,112],"quality":[55,79,114],"gains.":[56],"Design/methodology/approach":[57],"In":[58],"all,":[59],"837":[60],"participants":[61],"from":[62],"Portugal,":[63],"Turkey,":[64],"Israel":[66],"were":[67,153],"randomly":[68],"assigned":[69],"a":[71,96],"positively":[72],"negatively":[74],"framed":[75],"regarding":[77,215],"two":[83],"alternative":[84],"sunscreen":[87],"lotion.":[88],"Findings":[89],"As":[90],"expected,":[91],"highly":[92,145,195],"involved":[93,108,140,146,196],"consumers":[94],"show":[95],"higher":[97,189],"preference":[98],"for":[99,138,144],"better":[101],"more":[103,133],"expensive":[104],"than":[106,134,143],"less":[107,139],"consumers,":[109,197],"while":[110],"gains":[115,129],"mediates":[116],"relation.":[118],"Challenging":[119],"previous":[120],"findings,":[121],"negative":[122],"avoidance":[126],"affects":[127],"brand":[131],"positive":[135,192],"only":[137],"participants,":[141],"rather":[142],"ones.":[147],"Research":[148],"limitations/implications":[149],"Although":[150],"results":[152],"replicated":[154],"three":[156],"different":[157],"countries,":[158],"future":[159,184],"research":[160,173,185],"context":[164,176],"on":[165,221],"other":[166],"products":[167],"needed,":[169],"well":[171],"goal":[178],"framing.":[179],"Practical":[180],"implications":[181],"If":[182],"indeed":[183],"would":[186],"replicate":[187],"effectiveness":[190],"among":[194],"retailers":[198],"should":[199],"consider":[200],"planning":[203],"their":[204],"promotion":[206],"strategy.":[207],"Originality/value":[208],"This":[209],"study":[210],"challenges":[211],"current":[213],"literature":[214],"effect":[217],"moderating":[225],"role":[226],"involvement.":[228]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-22T18:32:59.640997","created_date":"2016-06-24T00:00:00"}