{"id":"https://openalex.org/W2140715041","doi":null,"title":"O Marketing Relacional no Consumo Infantil","display_name":"O Marketing Relacional no Consumo Infantil","publication_year":2012,"publication_date":"2012-11-09","ids":{"openalex":"https://openalex.org/W2140715041","mag":"2140715041"},"language":"es","primary_location":{"id":"pmh:oai:iconline.ulo.pt:10400.8/1147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.8/1147","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10400.8/1147","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111421170","display_name":"Ana Regina Rodrigues Pinho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ana Regina Rodrigues Pinho","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5111421170"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9560999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.016499999910593033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.012299999594688416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.9459999799728394},{"id":"https://openalex.org/keywords/children-s-consumption","display_name":"children's consumption","score":0.8650000095367432},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8529999852180481},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9710000157356262},{"id":"https://openalex.org/keywords/materialism","display_name":"materialism","score":0.9309999942779541},{"id":"https://openalex.org/keywords/socialization","display_name":"socialization","score":0.7400000095367432},{"id":"https://openalex.org/keywords/parental-influence","display_name":"parental influence","score":0.6370000243186951},{"id":"https://openalex.org/keywords/peer-influence","display_name":"peer influence","score":0.9990000128746033},{"id":"https://openalex.org/keywords/media-influence","display_name":"media influence","score":0.9559999704360962},{"id":"https://openalex.org/keywords/consumer-socialization","display_name":"consumer socialization","score":0.45100000500679016}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.3219665288925171},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.28693315386772156},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.15562143921852112}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:iconline.ulo.pt:10400.8/1147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.8/1147","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"mag:2140715041","doi":null,"is_oa":false,"landing_page_url":"https://iconline.ipleiria.pt/bitstream/10400.8/1147/1/MMr_Ana%20Pinho%20_2012.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:iconline.ulo.pt:10400.8/1147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10400.8/1147","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":126,"referenced_works":["https://openalex.org/W142164192","https://openalex.org/W192307946","https://openalex.org/W375828754","https://openalex.org/W595255558","https://openalex.org/W597575585","https://openalex.org/W637591452","https://openalex.org/W1493644052","https://openalex.org/W1509276557","https://openalex.org/W1546534454","https://openalex.org/W1546702933","https://openalex.org/W1560305758","https://openalex.org/W1566762218","https://openalex.org/W1592324119","https://openalex.org/W1608563883","https://openalex.org/W1949298305","https://openalex.org/W1964871998","https://openalex.org/W1966126593","https://openalex.org/W1967152225","https://openalex.org/W1969994862","https://openalex.org/W1972433016","https://openalex.org/W1982559429","https://openalex.org/W1991623719","https://openalex.org/W1994244695","https://openalex.org/W1998302363","https://openalex.org/W1998322055","https://openalex.org/W1998707129","https://openalex.org/W1999524192","https://openalex.org/W2000567689","https://openalex.org/W2002423077","https://openalex.org/W2007927810","https://openalex.org/W2008638592","https://openalex.org/W2009631203","https://openalex.org/W2012133959","https://openalex.org/W2012740486","https://openalex.org/W2015480945","https://openalex.org/W2023490085","https://openalex.org/W2030453362","https://openalex.org/W2032492219","https://openalex.org/W2034496697","https://openalex.org/W2035898857","https://openalex.org/W2039173306","https://openalex.org/W2041814419","https://openalex.org/W2044041379","https://openalex.org/W2044622968","https://openalex.org/W2047345533","https://openalex.org/W2049691423","https://openalex.org/W2050257176","https://openalex.org/W2053583812","https://openalex.org/W2053638530","https://openalex.org/W2054347393","https://openalex.org/W2057792516","https://openalex.org/W2061534785","https://openalex.org/W2063414922","https://openalex.org/W2068019607","https://openalex.org/W2068509320","https://openalex.org/W2082537202","https://openalex.org/W2082811497","https://openalex.org/W2085282957","https://openalex.org/W2090724730","https://openalex.org/W2091377903","https://openalex.org/W2092078756","https://openalex.org/W2092309467","https://openalex.org/W2092598074","https://openalex.org/W2093310881","https://openalex.org/W2094893133","https://openalex.org/W2096717237","https://openalex.org/W2097090032","https://openalex.org/W2101460989","https://openalex.org/W2105280670","https://openalex.org/W2109434867","https://openalex.org/W2110483139","https://openalex.org/W2110638361","https://openalex.org/W2110659148","https://openalex.org/W2113136459","https://openalex.org/W2113916897","https://openalex.org/W2115612291","https://openalex.org/W2118089333","https://openalex.org/W2121894713","https://openalex.org/W2122080232","https://openalex.org/W2123527657","https://openalex.org/W2123707095","https://openalex.org/W2125396992","https://openalex.org/W2129700987","https://openalex.org/W2130428730","https://openalex.org/W2139764921","https://openalex.org/W2142616163","https://openalex.org/W2143145655","https://openalex.org/W2143851918","https://openalex.org/W2147591608","https://openalex.org/W2147773280","https://openalex.org/W2147810263","https://openalex.org/W2149913068","https://openalex.org/W2152136511","https://openalex.org/W2156588454","https://openalex.org/W2158288067","https://openalex.org/W2165676426","https://openalex.org/W2167078426","https://openalex.org/W2182590922","https://openalex.org/W2200362876","https://openalex.org/W2224366426","https://openalex.org/W2224462855","https://openalex.org/W2257296463","https://openalex.org/W2284225332","https://openalex.org/W2318276727","https://openalex.org/W2319271087","https://openalex.org/W2321519114","https://openalex.org/W2322129971","https://openalex.org/W2323563837","https://openalex.org/W2338295178","https://openalex.org/W2409659657","https://openalex.org/W2411504342","https://openalex.org/W2412020707","https://openalex.org/W2413189826","https://openalex.org/W2413448473","https://openalex.org/W2416586254","https://openalex.org/W2461342608","https://openalex.org/W2501161452","https://openalex.org/W2592518394","https://openalex.org/W2941193446","https://openalex.org/W2970499530","https://openalex.org/W3034320718","https://openalex.org/W3117985273","https://openalex.org/W3121547718","https://openalex.org/W3121590070","https://openalex.org/W3122517124","https://openalex.org/W4239376991"],"related_works":["https://openalex.org/W2909912651","https://openalex.org/W1826494295","https://openalex.org/W2953853876","https://openalex.org/W7001284565","https://openalex.org/W1566541572","https://openalex.org/W2737127127","https://openalex.org/W2997223320","https://openalex.org/W2104173955","https://openalex.org/W3030375634","https://openalex.org/W7056172241"],"abstract_inverted_index":{"As":[0,17,243],"crian\u00e7as":[1,31,65,96,124,254],"s\u00e3o":[2,9],"hoje":[3],"um":[4],"mercado":[5],"muito":[6],"valioso":[7],"e":[8,26,46,55,88,130,140,155,169,181,211,231,257,281],"elas":[10,34,260],"os":[11,128,131,163,246,279,282,288],"futuros":[12],"consumidores":[13],"adultos":[14],"de":[15,62,69,77,81,101,118,122,144,148,156,165,248,267],"amanh\u00e3.":[16],"empresas":[18],"devem":[19,264],"estar":[20],"atentas":[21],"\u00e0s":[22,27,50,175],"necessidades,":[23],"aos":[24],"desejos":[25],"aquisi\u00e7\u00f5es":[28],"realizadas":[29],"pelas":[30],"ou":[32],"por":[33,93],"influenciadas":[35],"para":[36,193,224,232,285,293],"poderem":[37],"estabelecer":[38],"rela\u00e7\u00f5es":[39],"comerciais":[40],"fortes,":[41],"baseadas":[42],"numa":[43,120],"din\u00e2mica":[44],"relacional":[45,237],"assentes":[47],"na":[48,79,84,89,114],"lealdade":[49,90,182,217],"marcas.":[51],"Para":[52],"o":[53,60,98,138,141,151,202,225,233,286],"efeito,":[54],"partindo":[56],"do":[57,67,146,228,235],"princ\u00edpio":[58],"que":[59,135,162,201,250,269],"processo":[61,68,100],"consumo":[63,229],"das":[64,95,241],"resulta":[66],"socializa\u00e7\u00e3o,":[70,78,166],"importa":[71],"conhecer":[72],"a":[73,105,207,214,216,291],"influ\u00eancia":[74],"dos":[75],"fatores":[76,164],"forma\u00e7\u00e3o":[80],"valores":[82],"materialistas,":[83],"consci\u00eancia":[85,178,208],"da":[86,179,209],"marca":[87,92,180,210],"\u00e0":[91,183,218],"parte":[94],"durante":[97],"seu":[99],"consumo,":[102],"assim":[103],"como":[104,271],"rela\u00e7\u00e3o":[106,188,262],"existente":[107],"entre":[108,127,137],"estas":[109],"vari\u00e1veis.":[110],"Assim,":[111],"com":[112,125,259,296],"base":[113],"informa\u00e7\u00e3o":[115],"recolhida":[116],"atrav\u00e9s":[117],"question\u00e1rio":[119],"amostra":[121],"242":[123],"idades":[126],"8":[129],"12":[132],"anos,":[133],"estudantes":[134],"frequentam":[136],"3\u00ba":[139],"6\u00ba":[142],"ano":[143],"escolaridade":[145],"concelho":[147],"Leiria,":[149],"efetuou-se":[150],"estudo":[152],"quantitativo,":[153],"transversal":[154],"natureza":[157],"explorat\u00f3ria.":[158],"Os":[159,220],"resultados":[160,221],"evidenciaram":[161],"pais,":[167,283],"pares":[168,280],"media":[170],"t\u00eam":[171],"poder":[172],"explicativo":[173],"face":[174],"vari\u00e1veis":[176],"materialismo,":[177],"marca,":[184],"no":[185],"entanto":[186],"essa":[187],"nem":[189],"sempre":[190],"\u00e9":[191],"significativa":[192],"as":[194,253,275,297],"3":[195],"dimens\u00f5es":[196],"em":[197,205],"simult\u00e2neo.":[198],"Verificou-se":[199],"ainda":[200],"materialismo":[203],"explica,":[204],"parte,":[206],"esta":[212],"ajuda":[213],"explicar":[215],"marca.":[219],"obtidos":[222],"contribuem":[223],"melhor":[226],"entendimento":[227],"infantil":[230],"desenvolvimento":[234],"marketing":[236,268],"aplicado":[238],"ao":[239],"segmento":[240],"crian\u00e7as.":[242,298],"empresas,":[244],"particularmente":[245],"profissionais":[247],"marketing,":[249],"queiram":[251],"\u201cganhar\u201d":[252],"desde":[255],"cedo":[256],"desenvolver":[258],"uma":[261],"duradoura":[263],"adotar":[265],"estrat\u00e9gias":[266],"tenham":[270],"alvos":[272],"n\u00e3o":[273],"s\u00f3":[274],"crian\u00e7as,":[276],"mas":[277],"tamb\u00e9m":[278],"usando":[284],"efeito":[287],"media,":[289],"sobretudo":[290],"internet":[292],"promoverem":[294],"intera\u00e7\u00f5es":[295]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}