{"id":"https://openalex.org/W2139585960","doi":"https://doi.org/10.1287/mksc.9.2.162","title":"Assessing Purchase Timing Models: Whether or Not is Preferable to When","display_name":"Assessing Purchase Timing Models: Whether or Not is Preferable to When","publication_year":1990,"publication_date":"1990-05-01","ids":{"openalex":"https://openalex.org/W2139585960","doi":"https://doi.org/10.1287/mksc.9.2.162","mag":"2139585960"},"language":"en","primary_location":{"id":"doi:10.1287/mksc.9.2.162","doi":"https://doi.org/10.1287/mksc.9.2.162","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.9.2.162","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051376127","display_name":"Rita D. Wheat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1174212","display_name":"University of Southern California","ror":"https://ror.org/03taz7m60","country_code":"US","type":"education","lineage":["https://openalex.org/I1174212"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rita D. Wheat","raw_affiliation_strings":["University of Southern California"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Southern California","institution_ids":["https://openalex.org/I1174212"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103628637","display_name":"Donald G. Morrison","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I161318765","display_name":"University of California, Los Angeles","ror":"https://ror.org/046rm7j60","country_code":"US","type":"education","lineage":["https://openalex.org/I161318765"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Donald G. Morrison","raw_affiliation_strings":["University of California at Los Angeles"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California at Los Angeles","institution_ids":["https://openalex.org/I161318765"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":9.5961,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.97440216,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":"9","issue":"2","first_page":"162","last_page":"170"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.948199987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.948199987411499,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.013000000268220901,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.00570000009611249,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-incidence","display_name":"purchase incidence","score":0.9290000200271606},{"id":"https://openalex.org/keywords/interpurchase-time","display_name":"interpurchase time","score":0.9779999852180481},{"id":"https://openalex.org/keywords/goodness-of-fit-assessment","display_name":"goodness-of-fit assessment","score":0.7300000190734863},{"id":"https://openalex.org/keywords/consumer-purchase-behavior","display_name":"consumer purchase behavior","score":0.4410000145435333}],"concepts":[{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.5904625654220581},{"id":"https://openalex.org/C132480984","wikidata":"https://www.wikidata.org/wiki/Q2034239","display_name":"Goodness of fit","level":2,"score":0.5568627715110779},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49445557594299316},{"id":"https://openalex.org/C133199616","wikidata":"https://www.wikidata.org/wiki/Q25386885","display_name":"Empirical modelling","level":2,"score":0.4490004777908325},{"id":"https://openalex.org/C61511704","wikidata":"https://www.wikidata.org/wiki/Q1671857","display_name":"Incidence (geometry)","level":2,"score":0.42328527569770813},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3652174472808838},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1908232867717743},{"id":"https://openalex.org/C44154836","wikidata":"https://www.wikidata.org/wiki/Q45045","display_name":"Simulation","level":1,"score":0.12210428714752197},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.11499235033988953},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1287/mksc.9.2.162","doi":"https://doi.org/10.1287/mksc.9.2.162","is_oa":false,"landing_page_url":"https://doi.org/10.1287/mksc.9.2.162","pdf_url":null,"source":{"id":"https://openalex.org/S163534328","display_name":"Marketing Science","issn_l":"0732-2399","issn":["0732-2399","1526-548X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310315699","host_organization_name":"Institute for Operations Research and the Management Sciences","host_organization_lineage":["https://openalex.org/P4310315699"],"host_organization_lineage_names":["Institute for Operations Research and the Management Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1517250754","https://openalex.org/W1856454582","https://openalex.org/W1980671409","https://openalex.org/W2013489087","https://openalex.org/W2017070712","https://openalex.org/W2031116251","https://openalex.org/W2081569777","https://openalex.org/W2089029068","https://openalex.org/W2112634054","https://openalex.org/W2122834375","https://openalex.org/W2138122511","https://openalex.org/W2139700594","https://openalex.org/W2141002884","https://openalex.org/W2167029003","https://openalex.org/W2462848008","https://openalex.org/W2534202123","https://openalex.org/W2796683695"],"related_works":["https://openalex.org/W7097828343","https://openalex.org/W607100000","https://openalex.org/W2152917786","https://openalex.org/W1600661357","https://openalex.org/W1988209807","https://openalex.org/W2566891708","https://openalex.org/W1601027717","https://openalex.org/W2318793669","https://openalex.org/W2249657150","https://openalex.org/W2051604276"],"abstract_inverted_index":{"Two":[0],"types":[1],"of":[2,55],"purchase":[3,8,25,42],"timing":[4],"models\u2014those":[5],"which":[6,15],"model":[7,16],"incidence":[9,26,43],"(whether":[10],"or":[11],"not)":[12],"and":[13],"those":[14],"interpurchase":[17,33],"time":[18],"(when)\u2014are":[19],"examined.":[20],"We":[21,35],"show":[22],"that":[23],"modelling":[24,32],"is":[27],"almost":[28],"always":[29],"preferable":[30],"to":[31],"time.":[34],"also":[36],"derive":[37],"upper":[38],"bound":[39],"R2's":[40,46],"for":[41,51],"models.":[44,58],"These":[45],"serve":[47],"as":[48],"useful":[49],"benchmarks":[50],"assessing":[52],"the":[53],"goodness-of-fit":[54],"empirical":[56],"choice":[57]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
