{"id":"https://openalex.org/W2139492205","doi":"https://doi.org/10.1016/j.orcp.2011.08.045","title":"Using social media to increase reach of an advocacy campaign: Junkbusters","display_name":"Using social media to increase reach of an advocacy campaign: Junkbusters","publication_year":2011,"publication_date":"2011-09-22","ids":{"openalex":"https://openalex.org/W2139492205","doi":"https://doi.org/10.1016/j.orcp.2011.08.045","mag":"2139492205"},"language":"en","primary_location":{"id":"doi:10.1016/j.orcp.2011.08.045","doi":"https://doi.org/10.1016/j.orcp.2011.08.045","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.orcp.2011.08.045","pdf_url":null,"source":{"id":"https://openalex.org/S67314508","display_name":"Obesity Research & Clinical Practice","issn_l":"1871-403X","issn":["1871-403X","1878-0318"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-b","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Obesity Research & Clinical Practice","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085226323","display_name":"Wendy Lynne Watson","orcid":"https://orcid.org/0000-0002-8906-4064","observed_orcids":["https://orcid.org/0000-0002-8906-4064"]},"institutions":[{"id":"https://openalex.org/I9623796","display_name":"Cancer Council NSW","ror":"https://ror.org/05gsbkp40","country_code":"AU","type":"funder","lineage":["https://openalex.org/I9623796"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"W.L. Watson","raw_affiliation_strings":["Cancer Council NSW, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cancer Council NSW, Sydney, Australia","institution_ids":["https://openalex.org/I9623796"]}]},{"author_position":"middle","author":{"id":null,"display_name":"C. Hughes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9623796","display_name":"Cancer Council NSW","ror":"https://ror.org/05gsbkp40","country_code":"AU","type":"funder","lineage":["https://openalex.org/I9623796"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"C. Hughes","raw_affiliation_strings":["Cancer Council NSW, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cancer Council NSW, Sydney, Australia","institution_ids":["https://openalex.org/I9623796"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032940307","display_name":"Lyndal Wellard\u2010Cole","orcid":"https://orcid.org/0000-0003-1514-2135","observed_orcids":["https://orcid.org/0000-0003-1514-2135"]},"institutions":[{"id":"https://openalex.org/I9623796","display_name":"Cancer Council NSW","ror":"https://ror.org/05gsbkp40","country_code":"AU","type":"funder","lineage":["https://openalex.org/I9623796"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"L.G. Wellard","raw_affiliation_strings":["Cancer Council NSW, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cancer Council NSW, Sydney, Australia","institution_ids":["https://openalex.org/I9623796"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082367412","display_name":"Kathy L. Chapman","orcid":"https://orcid.org/0000-0002-1236-9185","observed_orcids":["https://orcid.org/0000-0002-1236-9185"]},"institutions":[{"id":"https://openalex.org/I9623796","display_name":"Cancer Council NSW","ror":"https://ror.org/05gsbkp40","country_code":"AU","type":"funder","lineage":["https://openalex.org/I9623796"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"K. Chapman","raw_affiliation_strings":["Cancer Council NSW, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cancer Council NSW, Sydney, Australia","institution_ids":["https://openalex.org/I9623796"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5085226323"],"corresponding_institution_ids":["https://openalex.org/I9623796"],"apc_list":{"value":3790,"currency":"USD","value_usd":3790},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19338897,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":null,"first_page":"73","last_page":"73"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.890999972820282},{"id":"https://openalex.org/keywords/advocacy-campaigns","display_name":"advocacy campaigns","score":0.7559999823570251},{"id":"https://openalex.org/keywords/campaign-reach","display_name":"campaign reach","score":0.7049999833106995},{"id":"https://openalex.org/keywords/obesity-prevention","display_name":"obesity prevention","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.655865490436554},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.40006569027900696},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.37103980779647827},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3553590774536133},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3289109468460083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.27915385365486145},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.04269129037857056}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.orcp.2011.08.045","doi":"https://doi.org/10.1016/j.orcp.2011.08.045","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.orcp.2011.08.045","pdf_url":null,"source":{"id":"https://openalex.org/S67314508","display_name":"Obesity Research & Clinical Practice","issn_l":"1871-403X","issn":["1871-403X","1878-0318"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-b","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Obesity Research & Clinical Practice","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.46810001134872437,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W6941901424","https://openalex.org/W4237219798","https://openalex.org/W2948421274","https://openalex.org/W2499927149","https://openalex.org/W2335053803","https://openalex.org/W3196032957","https://openalex.org/W4301829950","https://openalex.org/W2417828543","https://openalex.org/W4402930348","https://openalex.org/W2966351455"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}