{"id":"https://openalex.org/W2139250436","doi":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","title":"Re\u2010framing the representation of women in advertisements for hormone replacement therapy","display_name":"Re\u2010framing the representation of women in advertisements for hormone replacement therapy","publication_year":1998,"publication_date":"1998-06-01","ids":{"openalex":"https://openalex.org/W2139250436","doi":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","mag":"2139250436","pmid":"https://pubmed.ncbi.nlm.nih.gov/9923301"},"language":"en","primary_location":{"id":"doi:10.1046/j.1440-1800.1998.520077.x","doi":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","is_oa":false,"landing_page_url":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","pdf_url":null,"source":{"id":"https://openalex.org/S26958175","display_name":"Nursing Inquiry","issn_l":"1320-7881","issn":["1320-7881","1440-1800"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nursing Inquiry","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Rosemary Whittaker","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I205640436","display_name":"Curtin University","ror":"https://ror.org/02n415q13","country_code":"AU","type":"education","lineage":["https://openalex.org/I205640436"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Rosemary Whittaker","raw_affiliation_strings":["School of Nursing, Curtin University of Technology, Bentley, Western Australia. lrwhitta@iinet.net.au","School of Nursing, Curtin University of Technology, Bentley, Western Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Nursing, Curtin University of Technology, Bentley, Western Australia. lrwhitta@iinet.net.au","institution_ids":["https://openalex.org/I205640436"]},{"raw_affiliation_string":"School of Nursing, Curtin University of Technology, Bentley, Western Australia","institution_ids":["https://openalex.org/I205640436"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I205640436"],"apc_list":{"value":4720,"currency":"USD","value_usd":4720},"apc_paid":null,"fwci":1.0788,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.83038909,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"5","issue":"2","first_page":"77","last_page":"86"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12275","display_name":"Gender and Feminist Studies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hormone-replacement-therapy","display_name":"hormone replacement therapy","score":0.7910000085830688},{"id":"https://openalex.org/keywords/representation-in-advertising","display_name":"advertising representation","score":0.5929999947547913},{"id":"https://openalex.org/keywords/menopause","display_name":"menopause","score":0.8069999814033508},{"id":"https://openalex.org/keywords/women-s-health","display_name":"women's health","score":0.5139999985694885},{"id":"https://openalex.org/keywords/femininity","display_name":"femininity","score":0.8450000286102295},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.8759999871253967},{"id":"https://openalex.org/keywords/visual-representation","display_name":"visual representation","score":0.597000002861023},{"id":"https://openalex.org/keywords/medical-advertising","display_name":"medical advertising","score":0.5889999866485596},{"id":"https://openalex.org/keywords/testosterone-deficiency","display_name":"androgen deficiency","score":0.75},{"id":"https://openalex.org/keywords/sexual-dysfunction","display_name":"sexual dysfunction","score":0.9869999885559082},{"id":"https://openalex.org/keywords/gender-discrimination-in-advertising","display_name":"gender discrimination in advertising","score":0.8069999814033508},{"id":"https://openalex.org/keywords/poststructuralism","display_name":"poststructuralism","score":0.6570000052452087},{"id":"https://openalex.org/keywords/feminist-perspectives","display_name":"feminist perspectives","score":0.6549999713897705}],"concepts":[{"id":"https://openalex.org/C2778868352","wikidata":"https://www.wikidata.org/wiki/Q866081","display_name":"Femininity","level":2,"score":0.7281919717788696},{"id":"https://openalex.org/C2780159708","wikidata":"https://www.wikidata.org/wiki/Q17003363","display_name":"Hormone replacement therapy (female-to-male)","level":3,"score":0.6660758256912231},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.6623499393463135},{"id":"https://openalex.org/C2778562196","wikidata":"https://www.wikidata.org/wiki/Q177708","display_name":"Menopause","level":2,"score":0.5602517127990723},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5539810657501221},{"id":"https://openalex.org/C53813258","wikidata":"https://www.wikidata.org/wiki/Q154136","display_name":"Human sexuality","level":2,"score":0.486709862947464},{"id":"https://openalex.org/C136886441","wikidata":"https://www.wikidata.org/wiki/Q926129","display_name":"Normalization (sociology)","level":2,"score":0.46923452615737915},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45810437202453613},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.4408782720565796},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.43822917342185974},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.35654205083847046},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3464130461215973},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2885025441646576},{"id":"https://openalex.org/C2779279991","wikidata":"https://www.wikidata.org/wiki/Q6058681","display_name":"Testosterone (patch)","level":2,"score":0.23361703753471375},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1377229392528534},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.10686713457107544},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.09932225942611694},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D000368","descriptor_name":"Aged","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D007172","descriptor_name":"Erectile Dysfunction","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008512","descriptor_name":"Medicine in the Arts","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D008593","descriptor_name":"Menopause","qualifier_ui":"Q000187","qualifier_name":"drug effects","is_major_topic":true},{"descriptor_ui":"D008593","descriptor_name":"Menopause","qualifier_ui":"Q000502","qualifier_name":"physiology","is_major_topic":true},{"descriptor_ui":"D008593","descriptor_name":"Menopause","qualifier_ui":"Q000523","qualifier_name":"psychology","is_major_topic":true},{"descriptor_ui":"D008875","descriptor_name":"Middle Aged","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D016387","descriptor_name":"Women's Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D019513","descriptor_name":"Feminism","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D020249","descriptor_name":"Hormone Replacement Therapy","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":3,"locations":[{"id":"doi:10.1046/j.1440-1800.1998.520077.x","doi":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","is_oa":false,"landing_page_url":"https://doi.org/10.1046/j.1440-1800.1998.520077.x","pdf_url":null,"source":{"id":"https://openalex.org/S26958175","display_name":"Nursing Inquiry","issn_l":"1320-7881","issn":["1320-7881","1440-1800"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dongbi-c","doyens","jufo-1","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nursing Inquiry","raw_type":"journal-article"},{"id":"pmid:9923301","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/9923301","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nursing inquiry","raw_type":"Journal Article"},{"id":"pmh:oai:repository.library.georgetown.edu:10822/913960","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10822/913960","pdf_url":null,"source":{"id":"https://openalex.org/S4306402467","display_name":"DigitalGeorgetown (Georgetown University Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210145449","host_organization_name":"Center for Security and Emerging Technology","host_organization_lineage":["https://openalex.org/I4210145449"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"eweb:190749","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.7307999730110168},{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.504800021648407}],"sustainable_development_goals_aurora":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.7799999713897705}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W24366888","https://openalex.org/W49061677","https://openalex.org/W652198273","https://openalex.org/W654984239","https://openalex.org/W1511276533","https://openalex.org/W1551201132","https://openalex.org/W1996307874","https://openalex.org/W1996532847","https://openalex.org/W2016690791","https://openalex.org/W2028352475","https://openalex.org/W2049610502","https://openalex.org/W2068097653","https://openalex.org/W2085391761","https://openalex.org/W2122704936","https://openalex.org/W2130162518","https://openalex.org/W2324539249","https://openalex.org/W2324675282","https://openalex.org/W2324736683","https://openalex.org/W2400062840","https://openalex.org/W2428361473","https://openalex.org/W2494576621","https://openalex.org/W2938413318","https://openalex.org/W3162948691","https://openalex.org/W4233560025","https://openalex.org/W4241880054","https://openalex.org/W4243395799","https://openalex.org/W4298270716","https://openalex.org/W4300845833"],"related_works":["https://openalex.org/W7020704537","https://openalex.org/W42258382","https://openalex.org/W7112729002","https://openalex.org/W7120273361","https://openalex.org/W4416323382","https://openalex.org/W1009841232","https://openalex.org/W2146733033","https://openalex.org/W2415373417","https://openalex.org/W2285684944","https://openalex.org/W4308834534"],"abstract_inverted_index":{"This":[0],"article":[1,99],"examines":[2],"and":[3,12,19,25,33,48,64,70,82,88,93,106,112,144,152,160],"presents":[4],"examples":[5],"of":[6,21,41,45,59,86,103,119,133],"contemporary":[7],"advertising":[8,110],"within":[9,108],"the":[10,17,42,60,77,101,109,114,156],"medical":[11],"health":[13],"professions":[14],"that":[15,62,76],"continue":[16,79],"process":[18],"organisation":[20],"knowledge":[22],"about":[23,72],"women":[24,47,145],"their":[26],"reproductive":[27],"bodies.":[28],"It":[29,135],"draws":[30],"on":[31],"feminist":[32],"poststructural":[34],"perspectives":[35],"to":[36,55,80],"inform":[37],"a":[38,129],"critical":[39],"evaluation":[40],"visual":[43,120],"representations":[44,53],"menopausal":[46,96],"hormone":[49,147],"replacement":[50,148],"therapy.":[51],"These":[52],"work":[54],"construct":[56],"certain":[57],"definitions":[58],"feminine":[61],"sustain":[63],"support":[65],"existing":[66],"contradictory":[67],"cultural":[68],"meanings":[69],"values":[71],"menopause.":[73,134],"I":[74],"argue":[75],"images":[78,140],"misrepresent":[81],"define":[83],"what":[84],"forms":[85],"femininity":[87],"sexual":[89,153],"gender":[90,104],"are":[91],"desirable":[92],"acceptable":[94],"for":[95,146],"women.":[97],"The":[98],"addresses":[100],"problems":[102],"discrimination":[105],"bias":[107],"industry,":[111],"illustrates":[113,136],"ways":[115],"in":[116],"which":[117],"readers":[118],"texts":[121],"may":[122],"be":[123],"influenced":[124],"by":[125],"stereotypic":[126],"assumptions":[127],"concerning":[128],"woman's":[130],"lived":[131],"experience":[132],"how":[137],"specific":[138],"symbolic":[139],"directed":[141],"towards":[142],"men":[143],"therapy,":[149],"testosterone":[150],"deficiency":[151],"dysfunction":[154],"influence":[155],"viewer's":[157],"decision":[158],"making":[159],"action":[161],"responses.":[162]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}