{"id":"https://openalex.org/W2139164233","doi":null,"title":"Behind Advertising: The Language of Persuasion","display_name":"Behind Advertising: The Language of Persuasion","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W2139164233","mag":"2139164233"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:asi:ijoass:v:3:y:2013:i:4:p:951-959:id:2468","doi":null,"is_oa":false,"landing_page_url":"https://archive.aessweb.com/index.php/5007/article/view/2468/3764","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057627209","display_name":"Stephen Afam Kenechukwu","orcid":"https://orcid.org/0000-0002-5015-269X","observed_orcids":["https://orcid.org/0000-0002-5015-269X"]},"institutions":[{"id":"https://openalex.org/I4210118095","display_name":"Madonna University","ror":"https://ror.org/01r5xd980","country_code":"NG","type":"education","lineage":["https://openalex.org/I4210118095"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Kenechukwu S. A","raw_affiliation_strings":["Department of Mass Communication,#R##N#Madonna University, Okija,#R##N#Anambra State, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication,#R##N#Madonna University, Okija,#R##N#Anambra State, Nigeria","institution_ids":["https://openalex.org/I4210118095"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031797665","display_name":"Ezekiel Shegun Asemah","orcid":"https://orcid.org/0000-0003-2190-0094","observed_orcids":["https://orcid.org/0000-0003-2190-0094","https://orcid.org/0009-0004-2367-673X"]},"institutions":[{"id":"https://openalex.org/I10627620","display_name":"Kogi State University","ror":"https://ror.org/00dvsyx28","country_code":"NG","type":"education","lineage":["https://openalex.org/I10627620"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Ezekiel S Asemah","raw_affiliation_strings":["Department of Mass Communication, Kogi State University, Anyigba, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Kogi State University, Anyigba, Nigeria","institution_ids":["https://openalex.org/I10627620"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064707885","display_name":"Leo O.N. Edegoh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I121708413","display_name":"Chukwuemeka Odumegwu Ojukwu University","ror":"https://ror.org/018ze3r73","country_code":"NG","type":"education","lineage":["https://openalex.org/I121708413"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Leo O.N Edegoh","raw_affiliation_strings":["Department of Mass Communication, Anambra State University, Uli, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Anambra State University, Uli, Nigeria","institution_ids":["https://openalex.org/I121708413"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9723,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.92977869,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7968999743461609,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.08889999985694885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.045899998396635056,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.9769999980926514},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.7289999723434448},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.7549999952316284},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8180000185966492},{"id":"https://openalex.org/keywords/customer-patronage","display_name":"customer patronage","score":0.6570000052452087},{"id":"https://openalex.org/keywords/advertising-criticism","display_name":"advertising criticism","score":0.6690000295639038},{"id":"https://openalex.org/keywords/deceptive-advertising","display_name":"misleading advertising","score":0.824999988079071},{"id":"https://openalex.org/keywords/persuasion-techniques","display_name":"persuasion techniques","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.9461537599563599},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8679080605506897},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.5889075994491577},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.5732825398445129},{"id":"https://openalex.org/C503426891","wikidata":"https://www.wikidata.org/wiki/Q1371586","display_name":"False advertising","level":2,"score":0.5457181930541992},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5216917395591736},{"id":"https://openalex.org/C2992000405","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasive communication","level":3,"score":0.5137268304824829},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5087006688117981},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.472110390663147},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.4375861883163452},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4317643642425537},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4270492494106293},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39858725666999817},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.211686909198761},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1453712284564972},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.09961321949958801},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.08244648575782776},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:RePEc:asi:ijoass:v:3:y:2013:i:4:p:951-959:id:2468","doi":null,"is_oa":false,"landing_page_url":"https://archive.aessweb.com/index.php/5007/article/view/2468/3764","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W386925459","https://openalex.org/W1495304026","https://openalex.org/W2073287502","https://openalex.org/W2133310056","https://openalex.org/W3115335126"],"related_works":["https://openalex.org/W2945901290","https://openalex.org/W2789835451","https://openalex.org/W2620036907","https://openalex.org/W2374571450","https://openalex.org/W4237830071","https://openalex.org/W2975219932","https://openalex.org/W1481215096","https://openalex.org/W2225608404","https://openalex.org/W2101286539","https://openalex.org/W4245561055"],"abstract_inverted_index":{"Advertising":[0,72],"is":[1,24,34,47,82,98,107],"a":[2,18],"force":[3],"that":[4,80,87,104],"makes":[5],"it":[6,81],"possible":[7],"to":[8,13,93,120],"sell":[9],"more":[10],"merchandise":[11],"due":[12],"its":[14],"persuasive":[15,40,62],"nature.":[16,42],"As":[17],"tool":[19],"of":[20,31,45,56,64],"marketing":[21],"communication,":[22],"advertising":[23,51,65,106],"the":[25,78,102],"structured":[26],"and":[27,38,70,84,86,109,123],"composed,":[28],"non-personal":[29],"communication":[30],"information.":[32],"It":[33,97],"usually":[35,39],"paid":[36],"for":[37,49],"in":[41],"The":[43,61],"language":[44],"persuasion":[46],"employed":[48],"successful":[50],"campaign":[52],"thereby,":[53],"boosting":[54],"patronage":[55],"idea,":[57],"product":[58],"or":[59],"service.":[60],"nature":[63],"however,":[66],"has":[67,73],"generated":[68],"criticisms":[69],"controversies.":[71],"been":[74],"vigorously":[75],"attacked":[76],"on":[77],"ground":[79],"unnecessary":[83],"wasteful":[85],"through":[88],"it,":[89],"people":[90],"are":[91],"induced":[92],"buy":[94],"worthless":[95],"products.":[96],"further":[99],"argued":[100],"by":[101],"objectors":[103],"much":[105],"misleading":[108],"untruthful.":[110],"Thus,":[111],"this":[112],"paper":[113],"examines":[114],"how":[115],"consumers":[116],"can":[117],"be":[118],"persuaded":[119],"patronise":[121],"goods":[122],"services":[124],"advertised.":[125]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2016-06-24T00:00:00"}
