{"id":"https://openalex.org/W2138609250","doi":null,"title":"Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the \"Patzer effect\"","display_name":"Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the \"Patzer effect\"","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2138609250","mag":"2138609250"},"language":"en","primary_location":{"id":"pmh:oai:ro.uow.edu.au:commpapers-2460","doi":null,"is_oa":true,"landing_page_url":"https://ro.uow.edu.au/commpapers/1411","pdf_url":"https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2460&context=commpapers","source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"presentation"},"volume":null,"type":"other","is_traditional":false,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2460&context=commpapers","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002631501","display_name":"Sandra Praxmarer","orcid":"https://orcid.org/0000-0003-4122-0512","observed_orcids":["https://orcid.org/0000-0003-4122-0512"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sandra Praxmarer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5086689536","display_name":"John R. Rossiter","orcid":"https://orcid.org/0000-0002-0311-6506","observed_orcids":["https://orcid.org/0000-0002-0311-6506"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John R. Rossiter","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0311-6506","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.913100004196167,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","score":0.913100004196167,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.018699999898672104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.008700000122189522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facial-attractiveness","display_name":"facial attractiveness","score":0.7760000228881836},{"id":"https://openalex.org/keywords/persuasion","display_name":"persuasion","score":0.9819999933242798},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"trustworthiness","score":0.8399999737739563},{"id":"https://openalex.org/keywords/affect-transfer","display_name":"affect transfer","score":0.8299999833106995},{"id":"https://openalex.org/keywords/liking","display_name":"liking","score":0.5830000042915344},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.6269999742507935}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.876578688621521},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8549259305000305},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7514253854751587},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6901715397834778},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.618057370185852},{"id":"https://openalex.org/C96851999","wikidata":"https://www.wikidata.org/wiki/Q848369","display_name":"Subconscious","level":3,"score":0.5894449949264526},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5565707087516785},{"id":"https://openalex.org/C2776086947","wikidata":"https://www.wikidata.org/wiki/Q758234","display_name":"Physical attractiveness","level":3,"score":0.4566972553730011},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.44693031907081604},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41449910402297974},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.11412021517753601},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:ro.uow.edu.au:commpapers-2460","doi":null,"is_oa":true,"landing_page_url":"https://ro.uow.edu.au/commpapers/1411","pdf_url":"https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2460&context=commpapers","source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"presentation"},{"id":"pmh:oai:figshare.com:article/27795135","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/conference_contribution/Physically_attractive_presenters_and_persuasion_an_experimental_investigation_of_alternative_explanations_for_the_Patzer_effect_/27795135","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference contribution"},{"id":"mag:2138609250","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2460&context=commpapers","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ro.uow.edu.au:commpapers-2460","doi":null,"is_oa":true,"landing_page_url":"https://ro.uow.edu.au/commpapers/1411","pdf_url":"https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2460&context=commpapers","source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Commerce - Papers (Archive)","raw_type":"presentation"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2138609250.pdf","grobid_xml":"https://content.openalex.org/works/W2138609250.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W109192947","https://openalex.org/W1483679835","https://openalex.org/W1740479172","https://openalex.org/W1965336973","https://openalex.org/W2003058303","https://openalex.org/W2020305927","https://openalex.org/W2067933440","https://openalex.org/W2088165831","https://openalex.org/W2120577187","https://openalex.org/W2320938771","https://openalex.org/W2333532597","https://openalex.org/W2990531823","https://openalex.org/W3125708679"],"related_works":["https://openalex.org/W2164451213","https://openalex.org/W1846492700","https://openalex.org/W2086111580","https://openalex.org/W2079933287","https://openalex.org/W6887700295","https://openalex.org/W2060759402","https://openalex.org/W2144334043","https://openalex.org/W2418376342","https://openalex.org/W2140373164","https://openalex.org/W1984916008"],"abstract_inverted_index":{"This":[0],"experiment":[1],"was":[2],"designed":[3],"to":[4,86],"test":[5],"alternative":[6],"explanations":[7,25],"for":[8],"the":[9,14,34,37,44,60,80,92],"powerful":[10],"positive":[11],"effect":[12],"of":[13,36,79],"presenter\u2019s":[15,45,61],"facial":[16],"attractiveness":[17,35,55,76,101],"on":[18],"persuasion":[19],"found":[20],"by":[21],"Patzer":[22,31,52],"(1985).":[23],"The":[24],"tested":[26],"are:":[27],"(a)":[28],"a":[29,50,87,96],"\u201cconscious":[30],"effect\u201d":[32,53,74,99],"whereby":[33,54,75,100],"presenter":[38,81],"prompts":[39],"conscious":[40,67],"cognitive-response":[41],"inferences":[42],"about":[43,59],"expertise":[46,62],"and":[47,63,94],"trustworthiness;":[48],"(b)":[49],"\u201csubconscious":[51],"persuades":[56],"via":[57],"beliefs":[58],"trustworthiness":[64],"but":[65],"without":[66],"cognitive":[68],"responses;":[69],"(c)":[70],"an":[71],"\u201caffect":[72],"transfer":[73],"increases":[77,102],"liking":[78],"which":[82],"in":[83],"turn":[84],"transfers":[85],"more":[88],"favorable":[89],"attitude":[90],"toward":[91],"brand;":[93],"(d)":[95],"\u201crole-model":[97],"identification":[98],"identification.":[103]},"counts_by_year":[{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-21T07:43:02.447757","created_date":"2016-06-24T00:00:00"}