{"id":"https://openalex.org/W2133563443","doi":null,"title":"SETTING THE MARKETING SCENE: DISCOURSE AND IDEOLOGY IN MARKETING PRACTICE","display_name":"SETTING THE MARKETING SCENE: DISCOURSE AND IDEOLOGY IN MARKETING PRACTICE","publication_year":2001,"publication_date":"2001-01-01","ids":{"openalex":"https://openalex.org/W2133563443","mag":"2133563443"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.518.7720","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.518.7720","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://merlin.mngt.waikato.ac.nz/ejrot/cmsconference/2001/papers/marketing/svensson.pdf","raw_type":"text"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Peter J. Svensson","orcid":"https://orcid.org/0000-0003-2901-6877","observed_orcids":["https://orcid.org/0000-0003-2901-6877"]},"institutions":[{"id":"https://openalex.org/I187531555","display_name":"Lund University","ror":"https://ror.org/012a77v79","country_code":"SE","type":"education","lineage":["https://openalex.org/I187531555"]}],"countries":["SE"],"is_corresponding":true,"raw_author_name":"Peter J. Svensson","raw_affiliation_strings":["Lund Univ.#TAB#"],"raw_orcid":"https://orcid.org/0000-0003-2901-6877","affiliations":[{"raw_affiliation_string":"Lund Univ.#TAB#","institution_ids":["https://openalex.org/I187531555"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I187531555"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.35839998722076416,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10344","display_name":"Management and Organizational Studies","score":0.35839998722076416,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2070000022649765,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1006999984383583,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.9700000286102295},{"id":"https://openalex.org/keywords/discourse","display_name":"discourse","score":0.6679999828338623},{"id":"https://openalex.org/keywords/ideology","display_name":"ideology","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-society","display_name":"consumer society","score":0.7609999775886536},{"id":"https://openalex.org/keywords/marketing-and-society","display_name":"marketing and society","score":0.6579999923706055},{"id":"https://openalex.org/keywords/consumerism","display_name":"consumerism","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.4988596439361572},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48230695724487305},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.345175564289093},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3299013376235962},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2882671058177948},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22916841506958008},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.07911357283592224},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.518.7720","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.518.7720","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://merlin.mngt.waikato.ac.nz/ejrot/cmsconference/2001/papers/marketing/svensson.pdf","raw_type":"text"},{"id":"mag:2133563443","doi":null,"is_oa":false,"landing_page_url":"http://www.management.ac.nz/ejrot/cmsconference/2001/Papers/Marketing/Svensson.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":53,"referenced_works":["https://openalex.org/W99140786","https://openalex.org/W166057450","https://openalex.org/W167254780","https://openalex.org/W565227168","https://openalex.org/W595383264","https://openalex.org/W643273869","https://openalex.org/W1511267805","https://openalex.org/W1513088263","https://openalex.org/W1536953681","https://openalex.org/W1572168882","https://openalex.org/W1576632330","https://openalex.org/W1785520540","https://openalex.org/W1798332755","https://openalex.org/W1969725764","https://openalex.org/W1974468206","https://openalex.org/W1978246972","https://openalex.org/W1978831529","https://openalex.org/W1991211775","https://openalex.org/W2007161913","https://openalex.org/W2010812063","https://openalex.org/W2013161201","https://openalex.org/W2022768443","https://openalex.org/W2024618350","https://openalex.org/W2027343006","https://openalex.org/W2030791747","https://openalex.org/W2032990020","https://openalex.org/W2050962358","https://openalex.org/W2052417512","https://openalex.org/W2063460205","https://openalex.org/W2066546328","https://openalex.org/W2071141048","https://openalex.org/W2071694681","https://openalex.org/W2073506374","https://openalex.org/W2073729230","https://openalex.org/W2080385925","https://openalex.org/W2081492310","https://openalex.org/W2083405871","https://openalex.org/W2084196910","https://openalex.org/W2093030710","https://openalex.org/W2096435648","https://openalex.org/W2104767942","https://openalex.org/W2108912568","https://openalex.org/W2112801847","https://openalex.org/W2150607116","https://openalex.org/W2157525610","https://openalex.org/W2268223684","https://openalex.org/W2316212083","https://openalex.org/W2335841795","https://openalex.org/W2751998548","https://openalex.org/W2788682825","https://openalex.org/W2966622593","https://openalex.org/W3028490355","https://openalex.org/W3129098657"],"related_works":["https://openalex.org/W3216388733","https://openalex.org/W587506141","https://openalex.org/W270552545","https://openalex.org/W2151534090","https://openalex.org/W6963360113","https://openalex.org/W3044710957","https://openalex.org/W651771238","https://openalex.org/W560489329","https://openalex.org/W7217425083","https://openalex.org/W2131639715"],"abstract_inverted_index":{"Marketing":[0],"and":[1,13,20],"contemporary":[2,26],"consumption":[3],"society":[4,27],"This":[5],"paper":[6],"is":[7],"an":[8],"attempt":[9],"to":[10,12],"contribute":[11],"enrich":[14],"the":[15],"understanding":[16],"of":[17],"marketing":[18],"practice":[19],"its":[21],"role":[22],"in":[23],"society.":[24],"In":[25],"wherein":[28],"consumption,":[29],"it":[30],"may":[31],"be":[32],"argued,":[33],"has":[34]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
