{"id":"https://openalex.org/W2133264120","doi":"https://doi.org/10.1177/0899764009354322","title":"Increasing Fundraising Efficiency Through Evaluation: Applying Communication Theory to the Nonprofit Organization\u2014 Donor Relationship","display_name":"Increasing Fundraising Efficiency Through Evaluation: Applying Communication Theory to the Nonprofit Organization\u2014 Donor Relationship","publication_year":2010,"publication_date":"2010-03-17","ids":{"openalex":"https://openalex.org/W2133264120","doi":"https://doi.org/10.1177/0899764009354322","mag":"2133264120"},"language":"en","primary_location":{"id":"doi:10.1177/0899764009354322","doi":"https://doi.org/10.1177/0899764009354322","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0899764009354322","pdf_url":null,"source":{"id":"https://openalex.org/S168572994","display_name":"Nonprofit and Voluntary Sector Quarterly","issn_l":"0094-0607","issn":["0094-0607","0899-7640","1552-7395"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nonprofit and Voluntary Sector Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072610415","display_name":"Richard D. Waters","orcid":"https://orcid.org/0000-0001-7893-6763","observed_orcids":["https://orcid.org/0000-0001-7893-6763"]},"institutions":[{"id":"https://openalex.org/I137902535","display_name":"North Carolina State University","ror":"https://ror.org/04tj63d06","country_code":"US","type":"education","lineage":["https://openalex.org/I137902535"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Richard D. Waters","raw_affiliation_strings":["North Carolina State University, Raleigh,","North Carolina State University, Raleigh#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"North Carolina State University, Raleigh,","institution_ids":["https://openalex.org/I137902535"]},{"raw_affiliation_string":"North Carolina State University, Raleigh#TAB#","institution_ids":["https://openalex.org/I137902535"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072610415"],"corresponding_institution_ids":["https://openalex.org/I137902535"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":12.4149,"has_fulltext":false,"cited_by_count":110,"citation_normalized_percentile":{"value":0.98217424,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"40","issue":"3","first_page":"458","last_page":"475"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11120","display_name":"Nonprofit Sector and Volunteering","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12735","display_name":"Blood donation and transfusion practices","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2720","display_name":"Hematology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/charitable-fundraising","display_name":"charity fundraising","score":0.7360000014305115},{"id":"https://openalex.org/keywords/donor-relations","display_name":"donor relations","score":0.6930000185966492},{"id":"https://openalex.org/keywords/relationship-assessment","display_name":"relationship assessment","score":0.7009999752044678},{"id":"https://openalex.org/keywords/cultivation-strategies","display_name":"cultivation strategies","score":0.8349999785423279},{"id":"https://openalex.org/keywords/communication-theory","display_name":"communication theory","score":0.9440000057220459},{"id":"https://openalex.org/keywords/nonprofit-hospitals","display_name":"nonprofit hospitals","score":0.7129999995231628},{"id":"https://openalex.org/keywords/donor-confidence","display_name":"donor confidence","score":0.5849999785423279},{"id":"https://openalex.org/keywords/fundraising-efficiency","display_name":"fundraising efficiency","score":0.8450000286102295}],"concepts":[{"id":"https://openalex.org/C2993714901","wikidata":"https://www.wikidata.org/wiki/Q1063076","display_name":"Nonprofit sector","level":2,"score":0.8837368488311768},{"id":"https://openalex.org/C2986758647","wikidata":"https://www.wikidata.org/wiki/Q163740","display_name":"Nonprofit organization","level":2,"score":0.8747040033340454},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5739172101020813},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5526330471038818},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.520652711391449},{"id":"https://openalex.org/C2993022114","wikidata":"https://www.wikidata.org/wiki/Q1161355","display_name":"Fund raising","level":3,"score":0.4598688781261444},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4293863773345947},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.25264686346054077},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24633201956748962},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.23762190341949463},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.1794544756412506},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0899764009354322","doi":"https://doi.org/10.1177/0899764009354322","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0899764009354322","pdf_url":null,"source":{"id":"https://openalex.org/S168572994","display_name":"Nonprofit and Voluntary Sector Quarterly","issn_l":"0094-0607","issn":["0094-0607","0899-7640","1552-7395"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nonprofit and Voluntary Sector Quarterly","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W430326740","https://openalex.org/W654302081","https://openalex.org/W1482239362","https://openalex.org/W1501873504","https://openalex.org/W1577909208","https://openalex.org/W1597676647","https://openalex.org/W1660498867","https://openalex.org/W1991670833","https://openalex.org/W2007218158","https://openalex.org/W2030696624","https://openalex.org/W2044533198","https://openalex.org/W2047655663","https://openalex.org/W2057683109","https://openalex.org/W2066511602","https://openalex.org/W2110618301","https://openalex.org/W2112299437","https://openalex.org/W2129751178","https://openalex.org/W2142175015","https://openalex.org/W2142505516","https://openalex.org/W2144231416","https://openalex.org/W2301049559","https://openalex.org/W2758055871","https://openalex.org/W4285719527","https://openalex.org/W4300987477"],"related_works":["https://openalex.org/W2004306036","https://openalex.org/W2072108180","https://openalex.org/W4297877327","https://openalex.org/W893689986","https://openalex.org/W1963757077","https://openalex.org/W1981358537","https://openalex.org/W2151179743","https://openalex.org/W1554612642","https://openalex.org/W6944183451","https://openalex.org/W3149478010"],"abstract_inverted_index":{"Light":[0],"has":[1],"documented":[2],"a":[3],"decline":[4],"in":[5,10,80],"the":[6,14,20,44,49,52,70,74,83,87,122],"public":[7],"confidence":[8],"expressed":[9],"charitable":[11],"organizations.":[12],"Given":[13],"importance":[15],"of":[16,51,82,89,124],"individual":[17],"donors":[18,33,62],"to":[19,25,34,47,59,120],"sector,":[21],"it":[22],"is":[23,78],"vital":[24],"understand":[26],"how":[27,113],"these":[28],"organizations":[29],"cultivate":[30],"relationships":[31],"with":[32],"survive":[35],"sectorwide":[36],"controversies.":[37],"The":[38],"organization\u2014public":[39],"relationship":[40,77,84],"(OPR)":[41],"framework":[42],"allows":[43],"current":[45],"study":[46],"assess":[48],"well-being":[50],"nonprofit":[53,68],"organization\u2014donor":[54],"relationship.Through":[55],"1,706":[56],"surveys":[57],"administered":[58],"randomly":[60],"sampled":[61],"at":[63],"three":[64],"western":[65],"United":[66],"States":[67],"hospitals,":[69],"results":[71],"indicate":[72],"that":[73],"nonprofit\u2014":[75],"donor":[76],"healthy":[79],"terms":[81],"evaluation;":[85],"however,":[86],"impact":[88,123],"cultivation":[90,126],"strategies":[91],"suggested":[92],"by":[93],"communication":[94],"theory":[95],"varies":[96],"significantly":[97],"for":[98,110],"major":[99],"gift":[100],"and":[101],"annual":[102],"giving":[103],"donors.":[104],"Structural":[105],"equation":[106],"modeling":[107],"provides":[108],"insights":[109],"fundraisers":[111],"on":[112],"they":[114],"can":[115],"streamline":[116],"their":[117,125],"fundraising":[118],"programs":[119],"maximize":[121],"efforts.":[127]},"counts_by_year":[{"year":2026,"cited_by_count":11},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":9},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}