{"id":"https://openalex.org/W2132318756","doi":"https://doi.org/10.3109/09687639609019308","title":"Models of Mass Media: hypodermic, aerosol or agent provocateur?","display_name":"Models of Mass Media: hypodermic, aerosol or agent provocateur?","publication_year":1996,"publication_date":"1996-01-01","ids":{"openalex":"https://openalex.org/W2132318756","doi":"https://doi.org/10.3109/09687639609019308","mag":"2132318756"},"language":"en","primary_location":{"id":"doi:10.3109/09687639609019308","doi":"https://doi.org/10.3109/09687639609019308","is_oa":false,"landing_page_url":"https://doi.org/10.3109/09687639609019308","pdf_url":null,"source":{"id":"https://openalex.org/S133407512","display_name":"Drugs Education Prevention and Policy","issn_l":"0968-7637","issn":["0968-7637","1465-3370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-c","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Drugs: Education, Prevention and Policy","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008341432","display_name":"Keith Tones","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I84027002","display_name":"Leeds Beckett University","ror":"https://ror.org/02xsh5r57","country_code":"GB","type":"education","lineage":["https://openalex.org/I84027002"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Keith Tones","raw_affiliation_strings":["Faculty of Health and Social Care, Leeds Metropolitan University, Calverley Street, Leeds, LSI 3HE, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Health and Social Care, Leeds Metropolitan University, Calverley Street, Leeds, LSI 3HE, UK","institution_ids":["https://openalex.org/I84027002"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5008341432"],"corresponding_institution_ids":["https://openalex.org/I84027002"],"apc_list":null,"apc_paid":null,"fwci":17.7353,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.98897737,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"3","issue":"1","first_page":"29","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.7949000000953674,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.7949000000953674,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.15690000355243683,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.01590000092983246,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mass-media","display_name":"mass media","score":0.9100000262260437},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.7540000081062317},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6159999966621399},{"id":"https://openalex.org/keywords/subliminal-advertising","display_name":"subliminal advertising","score":0.8069999814033508},{"id":"https://openalex.org/keywords/aerosol-models","display_name":"aerosol models","score":0.7360000014305115},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":0.8889999985694885},{"id":"https://openalex.org/keywords/healthy-public-policy","display_name":"healthy public policy","score":0.8529999852180481},{"id":"https://openalex.org/keywords/health-education","display_name":"health education","score":0.640999972820282},{"id":"https://openalex.org/keywords/media-theory","display_name":"media theory","score":0.4699999988079071}],"concepts":[{"id":"https://openalex.org/C2779345167","wikidata":"https://www.wikidata.org/wiki/Q104541","display_name":"Aerosol","level":2,"score":0.706570565700531},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.3252061605453491},{"id":"https://openalex.org/C153294291","wikidata":"https://www.wikidata.org/wiki/Q25261","display_name":"Meteorology","level":1,"score":0.2591179609298706},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.24921467900276184}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.3109/09687639609019308","doi":"https://doi.org/10.3109/09687639609019308","is_oa":false,"landing_page_url":"https://doi.org/10.3109/09687639609019308","pdf_url":null,"source":{"id":"https://openalex.org/S133407512","display_name":"Drugs Education Prevention and Policy","issn_l":"0968-7637","issn":["0968-7637","1465-3370"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-c","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Drugs: Education, Prevention and Policy","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.504800021648407}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W75757256","https://openalex.org/W201349063","https://openalex.org/W201389016","https://openalex.org/W308831735","https://openalex.org/W572575973","https://openalex.org/W585297894","https://openalex.org/W1487521087","https://openalex.org/W1552532954","https://openalex.org/W1617454204","https://openalex.org/W1969825751","https://openalex.org/W1976910785","https://openalex.org/W1977428247","https://openalex.org/W1984250598","https://openalex.org/W1997369977","https://openalex.org/W2013873655","https://openalex.org/W2048006512","https://openalex.org/W2051910327","https://openalex.org/W2052661341","https://openalex.org/W2067063975","https://openalex.org/W2074982470","https://openalex.org/W2075053060","https://openalex.org/W2087497557","https://openalex.org/W2090214829","https://openalex.org/W2099089592","https://openalex.org/W2102893502","https://openalex.org/W2111311140","https://openalex.org/W2122664709","https://openalex.org/W2122861865","https://openalex.org/W2127116963","https://openalex.org/W2135794819","https://openalex.org/W2145968997","https://openalex.org/W2150957645","https://openalex.org/W2606081992","https://openalex.org/W2943930755","https://openalex.org/W3010739673","https://openalex.org/W4248018237","https://openalex.org/W4400708108"],"related_works":["https://openalex.org/W2122861865","https://openalex.org/W1599111001","https://openalex.org/W2115722335","https://openalex.org/W2057543915","https://openalex.org/W2910885946","https://openalex.org/W2213589059","https://openalex.org/W2008047921","https://openalex.org/W2082608867","https://openalex.org/W4388172080","https://openalex.org/W2325576948"],"abstract_inverted_index":{"Advertising":[0],"has":[1,43],"always":[2,44],"been":[3,45],"wreathed":[4],"in":[5,58,90],"metaphysical":[6],"mists.":[7],"From":[8],"the":[9,12,19,22,25,34,49,59,82,96,114,135,144,156],"time":[10],"of":[11,21,37,51,62,76,87,100,106,117,128,138,147,158],"first":[13],"medicine-man":[14],"selling":[15],"snake":[16],"oil":[17],"from":[18],"back":[20],"stagecoach,":[23],"to":[24,33,56,68,80,122],"self-induced":[26],"hypnosis":[27],"created":[28],"by":[29],"so-called":[30],"'subliminal'":[31],"advertizing,":[32],"about-to-be":[35],"wonders":[36],"global":[38],"commercials":[39],"via":[40],"satellite,":[41],"there":[42],"a":[46,104,126],"need":[47],"on":[48,95,143],"part":[50],"some":[52],"people,":[53],"at":[54,155],"least,":[55],"believe":[57],"talismanic":[60],"properties":[61],"advertising":[63],"and":[64,85,98,113,130,149],"its":[65,70],"supposed":[66],"power":[67],"'manipulate'":[69],"audience.":[71],"Torin":[72],"Douglas":[73],"(1984)The":[74],"aim":[75],"this":[77],"paper":[78],"is":[79,120,154],"consider":[81],"limitations,":[83],"potential":[84],"peculiarities":[86],"mass":[88,102,108,139],"media":[89,109,140],"promoting":[91],"health.":[92],"Having":[93],"commented":[94],"nature":[97],"variety":[99],"available":[101],"media,":[103],"number":[105,127],"classic":[107],"theories":[110],"are":[111,132],"discussed":[112],"popular":[115],"notion":[116],"'social":[118],"marketing'":[119],"subjected":[121],"critical":[123],"appraisal.":[124],"Finally,":[125],"generalizations":[129],"guidelines":[131],"provided":[133],"for":[134],"efficient":[136],"use":[137],"which":[141,153],"centre":[142],"synergistic":[145],"interaction":[146],"education":[148],"'healthy":[150],"public":[151],"policy'":[152],"heart":[157],"health":[159],"promotion":[160],"practice.":[161]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
