{"id":"https://openalex.org/W2129751093","doi":"https://doi.org/10.1504/ijev.2009.023822","title":"Strategic marketing planning for opportunity exploitation in young entrepreneurial companies","display_name":"Strategic marketing planning for opportunity exploitation in young entrepreneurial companies","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2129751093","doi":"https://doi.org/10.1504/ijev.2009.023822","mag":"2129751093"},"language":"en","primary_location":{"id":"doi:10.1504/ijev.2009.023822","doi":"https://doi.org/10.1504/ijev.2009.023822","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijev.2009.023822","pdf_url":null,"source":{"id":"https://openalex.org/S47854491","display_name":"International Journal of Entrepreneurial Venturing","issn_l":"1742-5360","issn":["1742-5360","1742-5379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Entrepreneurial Venturing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067282216","display_name":"Bernadette Sager","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I60668342","display_name":"University of Regensburg","ror":"https://ror.org/01eezs655","country_code":"DE","type":"education","lineage":["https://openalex.org/I60668342"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Bernadette Sager","raw_affiliation_strings":["Department of Innovation Management and Technology, University of Regensburg, Universitatsstrasse 31, D-93040 Regensburg, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Innovation Management and Technology, University of Regensburg, Universitatsstrasse 31, D-93040 Regensburg, Deutschland","institution_ids":["https://openalex.org/I60668342"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015961495","display_name":"Michael J. Dowling","orcid":"https://orcid.org/0000-0002-5227-1852","observed_orcids":["https://orcid.org/0000-0002-5227-1852"]},"institutions":[{"id":"https://openalex.org/I60668342","display_name":"University of Regensburg","ror":"https://ror.org/01eezs655","country_code":"DE","type":"education","lineage":["https://openalex.org/I60668342"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Dowling","raw_affiliation_strings":["Department of Innovation Management and Technology, University of Regensburg, Universitatsstrasse 31, D-93040 Regensburg, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Innovation Management and Technology, University of Regensburg, Universitatsstrasse 31, D-93040 Regensburg, Deutschland","institution_ids":["https://openalex.org/I60668342"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I60668342"],"apc_list":null,"apc_paid":null,"fwci":1.9406,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.89932423,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"1","issue":"1","first_page":"88","last_page":"88"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8310999870300293,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.12849999964237213,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.014700000174343586,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/strategic-marketing-plan","display_name":"strategic marketing plan","score":1.0},{"id":"https://openalex.org/keywords/opportunity-exploitation","display_name":"opportunity exploitation","score":0.9660000205039978},{"id":"https://openalex.org/keywords/environmental-uncertainty","display_name":"environmental uncertainty","score":0.7429999709129333},{"id":"https://openalex.org/keywords/external-capital","display_name":"external capital","score":0.9649999737739563},{"id":"https://openalex.org/keywords/managerial-experience","display_name":"managerial experience","score":0.9990000128746033},{"id":"https://openalex.org/keywords/growth-sectors","display_name":"growth industries","score":0.6399999856948853},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.6990000009536743}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7358205914497375},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.7206711173057556},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6837020516395569},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.6739132404327393},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.44845670461654663},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.4333811402320862},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1504/ijev.2009.023822","doi":"https://doi.org/10.1504/ijev.2009.023822","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijev.2009.023822","pdf_url":null,"source":{"id":"https://openalex.org/S47854491","display_name":"International Journal of Entrepreneurial Venturing","issn_l":"1742-5360","issn":["1742-5360","1742-5379"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Entrepreneurial Venturing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ids:ijeven:v:1:y:2009:i:1:p:88-107","doi":null,"is_oa":false,"landing_page_url":"http://www.inderscience.com/link.php?id=23822","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.48510000109672546,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W37946583","https://openalex.org/W68738514","https://openalex.org/W97324988","https://openalex.org/W172666871","https://openalex.org/W576138382","https://openalex.org/W619717438","https://openalex.org/W620969259","https://openalex.org/W635856880","https://openalex.org/W654558480","https://openalex.org/W1531561491","https://openalex.org/W1539953146","https://openalex.org/W1551653989","https://openalex.org/W1555380914","https://openalex.org/W1592398942","https://openalex.org/W1600262143","https://openalex.org/W1983431990","https://openalex.org/W1993609373","https://openalex.org/W2006993380","https://openalex.org/W2013935848","https://openalex.org/W2023017348","https://openalex.org/W2024180819","https://openalex.org/W2028999387","https://openalex.org/W2029509957","https://openalex.org/W2029650675","https://openalex.org/W2038994570","https://openalex.org/W2039521047","https://openalex.org/W2042514244","https://openalex.org/W2044158896","https://openalex.org/W2046260613","https://openalex.org/W2048790630","https://openalex.org/W2056671394","https://openalex.org/W2061720179","https://openalex.org/W2064066757","https://openalex.org/W2071201255","https://openalex.org/W2075191420","https://openalex.org/W2080813670","https://openalex.org/W2082529075","https://openalex.org/W2085014040","https://openalex.org/W2085432999","https://openalex.org/W2088680332","https://openalex.org/W2088749279","https://openalex.org/W2089707753","https://openalex.org/W2091350542","https://openalex.org/W2094652171","https://openalex.org/W2098591256","https://openalex.org/W2099149526","https://openalex.org/W2102361313","https://openalex.org/W2103662715","https://openalex.org/W2108801870","https://openalex.org/W2116006659","https://openalex.org/W2117608563","https://openalex.org/W2118476403","https://openalex.org/W2122884194","https://openalex.org/W2129760828","https://openalex.org/W2136525652","https://openalex.org/W2152038861","https://openalex.org/W2163010100","https://openalex.org/W2164324358","https://openalex.org/W2165726417","https://openalex.org/W2242407677","https://openalex.org/W2321399278","https://openalex.org/W2322544779","https://openalex.org/W2482585065","https://openalex.org/W2506319304","https://openalex.org/W2573227589","https://openalex.org/W2586090545","https://openalex.org/W2588029008","https://openalex.org/W2758371557","https://openalex.org/W2772477241","https://openalex.org/W2798323459","https://openalex.org/W3026411415","https://openalex.org/W3122183872","https://openalex.org/W3123344527","https://openalex.org/W3217709489"],"related_works":["https://openalex.org/W2130850692","https://openalex.org/W2011804113","https://openalex.org/W2741262695","https://openalex.org/W2527702606","https://openalex.org/W37946583","https://openalex.org/W7024680549","https://openalex.org/W2582708130","https://openalex.org/W3209666035","https://openalex.org/W261331808","https://openalex.org/W2031764156"],"abstract_inverted_index":{"Both":[0],"entrepreneurship":[1],"and":[2,5,54,65,85,106,117],"marketing":[3,25],"theory":[4],"practice":[6],"are":[7,121],"opportunity":[8],"driven.":[9],"To":[10],"exploit":[11],"opportunities,":[12],"entrepreneurial":[13,47,96],"companies":[14,36,48,72],"need":[15],"to":[16,30,110,119,124],"apply":[17],"so-called":[18],"professional":[19],"management":[20,114],"instruments,":[21],"such":[22,130],"as":[23],"strategic":[24],"planning":[26],"(SMP).":[27],"SMP":[28,69,84,128],"seems":[29],"be":[31],"especially":[32],"important":[33],"for":[34],"young":[35,71],"in":[37,70,73,129],"growth":[38],"industries":[39],"market.":[40],"However,":[41],"research":[42],"has":[43],"not":[44],"addressed":[45],"whether":[46],"use":[49,126],"SMP,":[50],"under":[51],"what":[52,56],"conditions":[53],"with":[55],"effect":[57],"on":[58],"performance.":[59],"In":[60,75],"this":[61],"study":[62],"we":[63,78],"identified":[64],"tested":[66,86],"antecedents":[67],"of":[68,83,89,127],"Germany.":[74],"our":[76],"model,":[77],"developed":[79],"a":[80,87],"multidimensional":[81],"model":[82],"series":[88],"hypotheses":[90],"using":[91],"data":[92],"gathered":[93],"from":[94],"157":[95],"companies.":[97],"We":[98],"found":[99],"out":[100],"that":[101],"environmental":[102],"uncertainty,":[103],"external":[104],"capital":[105],"managerial":[107],"experience":[108],"and,":[109],"some":[111],"extent,":[112],"top":[113],"team":[115],"size":[116],"intentions":[118],"change":[120],"linked":[122],"positively":[123],"the":[125],"firms.":[131]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
