{"id":"https://openalex.org/W2129485307","doi":"https://doi.org/10.1016/j.pubrev.2011.12.018","title":"The evolution of public relations measurement and evaluation","display_name":"The evolution of public relations measurement and evaluation","publication_year":2012,"publication_date":"2012-01-06","ids":{"openalex":"https://openalex.org/W2129485307","doi":"https://doi.org/10.1016/j.pubrev.2011.12.018","mag":"2129485307"},"language":"en","primary_location":{"id":"doi:10.1016/j.pubrev.2011.12.018","doi":"https://doi.org/10.1016/j.pubrev.2011.12.018","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2011.12.018","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://eprints.bournemouth.ac.uk/20477/1/Watson%20%282012%29%20The%20evolution%20of%20evaluation%20%28PRR%29.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011338652","display_name":"Tom Watson","orcid":"https://orcid.org/0000-0003-1885-2044","observed_orcids":["https://orcid.org/0000-0003-1885-2044"]},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Tom Watson","raw_affiliation_strings":["Bournemouth University, United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bournemouth University, United Kingdom","institution_ids":["https://openalex.org/I9300472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5011338652"],"corresponding_institution_ids":["https://openalex.org/I9300472"],"apc_list":{"value":4310,"currency":"USD","value_usd":4310},"apc_paid":null,"fwci":19.6227,"has_fulltext":true,"cited_by_count":116,"citation_normalized_percentile":{"value":0.98968882,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"38","issue":"3","first_page":"390","last_page":"398"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.00279999990016222,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations-measurement","display_name":"public relations measurement","score":0.9769999980926514},{"id":"https://openalex.org/keywords/public-relations-evaluation","display_name":"public relations evaluation","score":0.8949999809265137},{"id":"https://openalex.org/keywords/history-of-public-relations","display_name":"history of public relations","score":0.9210000038146973},{"id":"https://openalex.org/keywords/media-measurement","display_name":"media measurement","score":0.8270000219345093},{"id":"https://openalex.org/keywords/opinion-research","display_name":"opinion research","score":0.7549999952316284},{"id":"https://openalex.org/keywords/publicity","display_name":"publicity","score":0.6669999957084656},{"id":"https://openalex.org/keywords/social-media-evaluation","display_name":"social media evaluation","score":0.8730000257492065},{"id":"https://openalex.org/keywords/public-relations-education","display_name":"public relations education","score":0.7089999914169312},{"id":"https://openalex.org/keywords/output-measures","display_name":"output measures","score":0.414000004529953}],"concepts":[{"id":"https://openalex.org/C4438859","wikidata":"https://www.wikidata.org/wiki/Q186117","display_name":"Timeline","level":2,"score":0.8717473149299622},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6458243727684021},{"id":"https://openalex.org/C67037518","wikidata":"https://www.wikidata.org/wiki/Q1916340","display_name":"Media relations","level":2,"score":0.5496869087219238},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5334534645080566},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5203189849853516},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5161915421485901},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.4978063106536865},{"id":"https://openalex.org/C134698397","wikidata":"https://www.wikidata.org/wiki/Q17946","display_name":"Public opinion","level":3,"score":0.49578985571861267},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.43470197916030884},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3919003903865814},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12879368662834167},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.11948740482330322},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1145772933959961},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.09315037727355957},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.pubrev.2011.12.018","doi":"https://doi.org/10.1016/j.pubrev.2011.12.018","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2011.12.018","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},{"id":"pmh:oai:eprints.bournemouth.ac.uk:20477","doi":null,"is_oa":true,"landing_page_url":"http://eprints.bournemouth.ac.uk/20477/1/Watson%20%282012%29%20The%20evolution%20of%20evaluation%20%28PRR%29.pdf","pdf_url":"http://eprints.bournemouth.ac.uk/20477/1/Watson%20%282012%29%20The%20evolution%20of%20evaluation%20%28PRR%29.pdf","source":{"id":"https://openalex.org/S4306400187","display_name":"Bournemouth University Research Online (Bournemouth University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9300472","host_organization_name":"Bournemouth University","host_organization_lineage":["https://openalex.org/I9300472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:eprints.bournemouth.ac.uk:20477","doi":null,"is_oa":true,"landing_page_url":"http://eprints.bournemouth.ac.uk/20477/1/Watson%20%282012%29%20The%20evolution%20of%20evaluation%20%28PRR%29.pdf","pdf_url":"http://eprints.bournemouth.ac.uk/20477/1/Watson%20%282012%29%20The%20evolution%20of%20evaluation%20%28PRR%29.pdf","source":{"id":"https://openalex.org/S4306400187","display_name":"Bournemouth University Research Online (Bournemouth University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9300472","host_organization_name":"Bournemouth University","host_organization_lineage":["https://openalex.org/I9300472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2129485307.pdf","grobid_xml":"https://content.openalex.org/works/W2129485307.grobid-xml"},"referenced_works_count":51,"referenced_works":["https://openalex.org/W9608058","https://openalex.org/W121936513","https://openalex.org/W228560010","https://openalex.org/W369524339","https://openalex.org/W561976086","https://openalex.org/W570247459","https://openalex.org/W590061599","https://openalex.org/W599227152","https://openalex.org/W605107370","https://openalex.org/W611095538","https://openalex.org/W613215010","https://openalex.org/W645590953","https://openalex.org/W651272326","https://openalex.org/W656158239","https://openalex.org/W1491649761","https://openalex.org/W1503143471","https://openalex.org/W1505385435","https://openalex.org/W1543659581","https://openalex.org/W1842840038","https://openalex.org/W1955934323","https://openalex.org/W1976688845","https://openalex.org/W2006377537","https://openalex.org/W2009038133","https://openalex.org/W2018226574","https://openalex.org/W2018657414","https://openalex.org/W2019589323","https://openalex.org/W2030361895","https://openalex.org/W2033747034","https://openalex.org/W2035190647","https://openalex.org/W2038979766","https://openalex.org/W2046250125","https://openalex.org/W2069076617","https://openalex.org/W2077253604","https://openalex.org/W2079404072","https://openalex.org/W2081955201","https://openalex.org/W2131153941","https://openalex.org/W2173766342","https://openalex.org/W2266742398","https://openalex.org/W2324884372","https://openalex.org/W2498994532","https://openalex.org/W2741563764","https://openalex.org/W2798706711","https://openalex.org/W2806807856","https://openalex.org/W2904643296","https://openalex.org/W2986410930","https://openalex.org/W3142828581","https://openalex.org/W3201657952","https://openalex.org/W4234606660","https://openalex.org/W4285718730","https://openalex.org/W4285719527","https://openalex.org/W4302366580"],"related_works":["https://openalex.org/W2975198593","https://openalex.org/W2970099195","https://openalex.org/W6948618268","https://openalex.org/W4238007356","https://openalex.org/W2980108048","https://openalex.org/W2967482717","https://openalex.org/W2932500090","https://openalex.org/W4394694570","https://openalex.org/W2055104623","https://openalex.org/W2914938447"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":18},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":12},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
