{"id":"https://openalex.org/W2129289463","doi":null,"title":"Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan","display_name":"Determinants of Consumer preferences of Branded Goods: A Case Study of Selected Districts of Punjab Pakistan","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2129289463","mag":"2129289463"},"language":"en","primary_location":{"id":"pmh:oai:ojs.localhost:article/24863","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 14 (2015); 63-72","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102880948","display_name":"Imran Naseem","orcid":"https://orcid.org/0000-0002-0232-3407","observed_orcids":["https://orcid.org/0000-0002-0232-3407"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Imran Naseem","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5073413581","display_name":"Sadia Samar Ali","orcid":"https://orcid.org/0000-0003-4911-5725","observed_orcids":["https://orcid.org/0000-0003-4911-5725"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sadia Samar Ali","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4911-5725","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"14","issue":null,"first_page":"63","last_page":"72"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8237000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8237000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1071000024676323,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.05790000036358833,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.8230000138282776},{"id":"https://openalex.org/keywords/branded-products","display_name":"branded products","score":0.9819999933242798},{"id":"https://openalex.org/keywords/income","display_name":"income","score":0.7599999904632568},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.765999972820282},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.7020000219345093},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6010000109672546},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.6819999814033508},{"id":"https://openalex.org/keywords/punjab","display_name":"Punjab","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C2992215830","wikidata":"https://www.wikidata.org/wiki/Q1132755","display_name":"Binary logit model","level":2,"score":0.5907238721847534},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5585694313049316},{"id":"https://openalex.org/C151956035","wikidata":"https://www.wikidata.org/wiki/Q1132755","display_name":"Logistic regression","level":2,"score":0.5482833385467529},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5272970199584961},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49711111187934875},{"id":"https://openalex.org/C140331021","wikidata":"https://www.wikidata.org/wiki/Q1868104","display_name":"Logit","level":2,"score":0.47050780057907104},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44528594613075256},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.44496583938598633},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.44147947430610657},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32929906249046326},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.20094817876815796},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.17374911904335022},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.11905050277709961},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs.localhost:article/24863","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 14 (2015); 63-72","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2129289463","doi":null,"is_oa":false,"landing_page_url":"https://www.iiste.org/Journals/index.php/JMCR/article/download/24863/25466","pdf_url":null,"source":{"id":"https://openalex.org/S2764940710","display_name":"Journal of Marketing and Consumer Research","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs.localhost:article/24863","doi":null,"is_oa":true,"landing_page_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","pdf_url":"http://iiste.org/Journals/index.php/JMCR/article/view/24863","source":{"id":"https://openalex.org/S4306401197","display_name":"Journals & Books Hosting (International Knowledge Sharing Platform)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing and Consumer Research; Vol 14 (2015); 63-72","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2129289463.pdf","grobid_xml":"https://content.openalex.org/works/W2129289463.grobid-xml"},"referenced_works_count":24,"referenced_works":["https://openalex.org/W302739381","https://openalex.org/W330495492","https://openalex.org/W1503141122","https://openalex.org/W1518272031","https://openalex.org/W1522995260","https://openalex.org/W1584513617","https://openalex.org/W1584809656","https://openalex.org/W1593036285","https://openalex.org/W1770444429","https://openalex.org/W1973948212","https://openalex.org/W2015954563","https://openalex.org/W2027648559","https://openalex.org/W2050849616","https://openalex.org/W2064062304","https://openalex.org/W2072811367","https://openalex.org/W2083833236","https://openalex.org/W2085479788","https://openalex.org/W2108965684","https://openalex.org/W2115442517","https://openalex.org/W2163225723","https://openalex.org/W2168885658","https://openalex.org/W2173520056","https://openalex.org/W2284034116","https://openalex.org/W3122124939"],"related_works":["https://openalex.org/W2772156141","https://openalex.org/W2188754645","https://openalex.org/W4414894000","https://openalex.org/W3037656907","https://openalex.org/W2972663727","https://openalex.org/W2321606945","https://openalex.org/W2186647100","https://openalex.org/W3183528408","https://openalex.org/W6959670806","https://openalex.org/W3174758761"],"abstract_inverted_index":{"The":[0],"objective":[1],"of":[2,10,38,67,97,108],"the":[3,8,46,95,106],"study":[4,47],"was":[5,52,57,102],"to":[6,54,61,94,105],"analyze":[7],"determinants":[9],"consumer":[11,85],"preferences":[12],"for":[13,45],"branded":[14,17,39,72,98,109],"or":[15],"non":[16,71],"goods":[18,75],"in":[19],"Punjab":[20],"(Pakistan).For":[21],"this":[22],"purpose":[23],"two":[24,30],"cities":[25],"named":[26],"Faisalabad,":[27],"Mandibhaudin":[28],"and":[29,34,40,48,89],"corresponding":[31],"villages(":[32],"Manget":[33],"Makkuana)":[35],"were":[36,43,69,91],"selected.Users":[37],"open":[41],"Tea":[42],"selected":[44],"Binary":[49],"Logit":[50],"Model":[51],"used":[53],"draw":[55],"conclusions.It":[56],"found":[58],"that":[59,81,113],"due":[60],"low":[62,73],"income":[63],"levels":[64],"more":[65],"percentage":[66],"consumers":[68],"using":[70],"quality":[74],"as":[76],"they":[77],"are":[78],"cheaper.Results":[79],"indicated":[80],"variable":[82],"income,":[83],"education,":[84],"loyalty,":[86],"taste,":[87],"quality,":[88],"advertisement":[90],"positively":[92],"related":[93,104],"choice":[96,107],"tea":[99],"while":[100],"price":[101],"negative":[103],"tea.Hosmer-Lemeshow":[110],"Statistics":[111],"shows":[112],"model":[114],"is":[115],"good":[116],"fit.":[117]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
