{"id":"https://openalex.org/W2129267902","doi":"https://doi.org/10.1177/0276146714568810","title":"Brand Meaning Rigidity in China","display_name":"Brand Meaning Rigidity in China","publication_year":2015,"publication_date":"2015-01-23","ids":{"openalex":"https://openalex.org/W2129267902","doi":"https://doi.org/10.1177/0276146714568810","mag":"2129267902"},"language":"en","primary_location":{"id":"doi:10.1177/0276146714568810","doi":"https://doi.org/10.1177/0276146714568810","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0276146714568810","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044882154","display_name":"Giana M. Eckhardt","orcid":"https://orcid.org/0000-0001-7856-0719","observed_orcids":["https://orcid.org/0000-0001-7856-0719"]},"institutions":[{"id":"https://openalex.org/I184558857","display_name":"Royal Holloway University of London","ror":"https://ror.org/04g2vpn86","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I184558857"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Giana M. Eckhardt","raw_affiliation_strings":["Royal Holloway University of London, School of Management, Egham, Surrey, UK","#N# 1Royal Holloway University of London, School of Management, Egham, Surrey, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Royal Holloway University of London, School of Management, Egham, Surrey, UK","institution_ids":["https://openalex.org/I184558857"]},{"raw_affiliation_string":"#N# 1Royal Holloway University of London, School of Management, Egham, Surrey, UK","institution_ids":["https://openalex.org/I184558857"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112152672","display_name":"Anders Bengtsson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anders Bengtsson","raw_affiliation_strings":["Protobrand, Boston, MA, USA","#N# 2Protobrand, Boston, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Protobrand, Boston, MA, USA","institution_ids":[]},{"raw_affiliation_string":"#N# 2Protobrand, Boston, MA, USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5044882154"],"corresponding_institution_ids":["https://openalex.org/I184558857"],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":2.4857,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.92332242,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"35","issue":"2","first_page":"218","last_page":"228"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-meaning","display_name":"brand meaning","score":0.753000020980835},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.5360000133514404},{"id":"https://openalex.org/keywords/consumer-identity","display_name":"consumer identity","score":0.8180000185966492},{"id":"https://openalex.org/keywords/social-meaning-making","display_name":"social construction of meaning","score":0.8849999904632568},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.46399998664855957},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.6706611514091492},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5819900035858154},{"id":"https://openalex.org/C160343418","wikidata":"https://www.wikidata.org/wiki/Q185256","display_name":"Rigidity (electromagnetism)","level":2,"score":0.5334447026252747},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5308794975280762},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.463500440120697},{"id":"https://openalex.org/C2776349024","wikidata":"https://www.wikidata.org/wiki/Q11766564","display_name":"Macromarketing","level":2,"score":0.4545506536960602},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.42806366086006165},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.42258960008621216},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3620149493217468},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34309840202331543},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.25449758768081665},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23790758848190308},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.22110506892204285},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19154393672943115},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15581879019737244},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.09355747699737549},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/0276146714568810","doi":"https://doi.org/10.1177/0276146714568810","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0276146714568810","pdf_url":null,"source":{"id":"https://openalex.org/S35298862","display_name":"Journal of Macromarketing","issn_l":"0276-1467","issn":["0276-1467","1552-6534"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Macromarketing","raw_type":"journal-article"},{"id":"pmh:oai:kclpure.kcl.ac.uk:publications/2a4060ce-c822-4fbd-8dc8-65491010500a","doi":null,"is_oa":false,"landing_page_url":"https://www.scopus.com/pages/publications/84929147677","pdf_url":null,"source":{"id":"https://openalex.org/S4306400216","display_name":"Research Portal (King's College London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I183935753","host_organization_name":"King's College London","host_organization_lineage":["https://openalex.org/I183935753"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Eckhardt, G M & Bengtsson, A 2015, 'Brand Meaning Rigidity in China', Journal Of Macromarketing, vol. 35, no. 2, pp. 218-228. https://doi.org/10.1177/0276146714568810","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320311171","display_name":"Marketing Science Institute","ror":"https://ror.org/02k52c211"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W600303673","https://openalex.org/W631950429","https://openalex.org/W1414638805","https://openalex.org/W1505387870","https://openalex.org/W1528378517","https://openalex.org/W1589786571","https://openalex.org/W1851718524","https://openalex.org/W1987402599","https://openalex.org/W1995024655","https://openalex.org/W1997395020","https://openalex.org/W2015273472","https://openalex.org/W2023116690","https://openalex.org/W2035128145","https://openalex.org/W2043408281","https://openalex.org/W2048258655","https://openalex.org/W2048616013","https://openalex.org/W2065547032","https://openalex.org/W2086041408","https://openalex.org/W2088561563","https://openalex.org/W2116591559","https://openalex.org/W2125706233","https://openalex.org/W2132663861","https://openalex.org/W2133647255","https://openalex.org/W2137525953","https://openalex.org/W2138149845","https://openalex.org/W2140147852","https://openalex.org/W2143145655","https://openalex.org/W2149001116","https://openalex.org/W2152715930","https://openalex.org/W2315353339","https://openalex.org/W2883336548","https://openalex.org/W2902225836","https://openalex.org/W3180393083","https://openalex.org/W4211108930","https://openalex.org/W4251131786","https://openalex.org/W4253972089"],"related_works":["https://openalex.org/W1997395020","https://openalex.org/W7099065027","https://openalex.org/W1528378517","https://openalex.org/W2500948789","https://openalex.org/W2086041408","https://openalex.org/W2766611564","https://openalex.org/W2359992983","https://openalex.org/W2948705408","https://openalex.org/W2035810885","https://openalex.org/W851294201"],"abstract_inverted_index":{"Brands":[0],"are":[1,13,130],"prominent":[2],"symbols":[3],"in":[4,9,28,122,126],"contemporary":[5],"Chinese":[6,119],"culture.":[7],"Furthermore,":[8],"China,":[10],"brand":[11,29,72,85,127,143],"meanings":[12,26,86,89,128],"created":[14],"at":[15,99],"the":[16,20,54,56,59],"social":[17,60,93],"rather":[18,76],"than":[19,77],"individual":[21,68],"level.":[22],"These":[23,88],"socially":[24],"constructed":[25],"result":[27],"meaning":[30,105],"rigidity.":[31],"That":[32,74],"is,":[33,75],"brands":[34,112],"tend":[35],"to":[36,113,136],"have":[37],"a":[38],"widespread,":[39],"societally":[40],"agreed":[41],"upon":[42],"meaning,":[43],"which":[44],"is":[45],"broadly":[46],"stable":[47,84],"across":[48,109],"China.":[49],"Consumers":[50],"desire":[51],"congruity":[52],"between":[53],"brand,":[55],"person,":[57],"and":[58,62,79,83,95],"context,":[61],"thus":[63],"we":[64],"do":[65],"not":[66],"see":[67],"or":[69,107],"inconsistent":[70],"cultural":[71],"meanings.":[73],"conflict":[78],"contested":[80],"meanings,":[81],"shared":[82],"arise.":[87],"become":[90],"codified":[91],"within":[92,97],"circles,":[94],"then":[96],"society":[98,110],"large.":[100],"We":[101],"chronicle":[102],"how":[103],"this":[104],"rigidity,":[106],"stability,":[108],"allows":[111],"play":[114],"an":[115],"anchoring":[116],"role":[117],"for":[118],"consumer":[120],"identities":[121],"flux.":[123],"This":[124],"results":[125],"that":[129],"highly":[131],"structured":[132],"but":[133],"limited":[134],"as":[135],"where":[137],"they":[138],"can":[139],"be":[140],"taken":[141],"by":[142],"managers.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-09-11T09:22:31.653822","created_date":"2016-06-24T00:00:00"}