{"id":"https://openalex.org/W2129018731","doi":null,"title":"An Exploration of Customer-Defined Perception of Market Orientation:Antecedents and Consequences","display_name":"An Exploration of Customer-Defined Perception of Market Orientation:Antecedents and Consequences","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2129018731","mag":"2129018731"},"language":"en","primary_location":{"id":"pmh:oai:eprints.covenantuniversity.edu.ng:1738","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/1738/1/AN%20EXPLORATION%20OF%20CUSTOMER-DEFINED%20MARKET%20ORIENTATION.pdf","pdf_url":"http://eprints.covenantuniversity.edu.ng/1738/1/AN%20EXPLORATION%20OF%20CUSTOMER-DEFINED%20MARKET%20ORIENTATION.pdf","source":{"id":"https://openalex.org/S4306400995","display_name":"Covenant University Repository (Covenant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186771145","host_organization_name":"Covenant University","host_organization_lineage":["https://openalex.org/I186771145"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109855655","display_name":"Samuel Taiwo Akinyele","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"S.T. Akinyele","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5109855655"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6938,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.82266656,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7588000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.7588000297546387,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.10909999907016754,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.035599999129772186,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.8830000162124634},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.7559999823570251},{"id":"https://openalex.org/keywords/student-consumers","display_name":"student consumers","score":0.6990000009536743},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.7649999856948853},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9789999723434448},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.4909999966621399},{"id":"https://openalex.org/keywords/antecedents-and-outcomes","display_name":"antecedents and consequences","score":0.7590000033378601}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7045340538024902},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.6788051128387451},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.5924789309501648},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5699349045753479},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5691949129104614},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.5617257356643677},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5463349223136902},{"id":"https://openalex.org/C2776035091","wikidata":"https://www.wikidata.org/wiki/Q7928819","display_name":"Viewpoints","level":2,"score":0.5460198521614075},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.5215097069740295},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5160434246063232},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.51490318775177},{"id":"https://openalex.org/C2984067766","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Customer orientation","level":2,"score":0.5030180811882019},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.4946851432323456},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.480743408203125},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.45300355553627014},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4515671730041504},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.43496233224868774},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4193362891674042},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3126187324523926},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16835254430770874},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.12081754207611084},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:eprints.covenantuniversity.edu.ng:1738","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/1738/1/AN%20EXPLORATION%20OF%20CUSTOMER-DEFINED%20MARKET%20ORIENTATION.pdf","pdf_url":"http://eprints.covenantuniversity.edu.ng/1738/1/AN%20EXPLORATION%20OF%20CUSTOMER-DEFINED%20MARKET%20ORIENTATION.pdf","source":{"id":"https://openalex.org/S4306400995","display_name":"Covenant University Repository (Covenant University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186771145","host_organization_name":"Covenant University","host_organization_lineage":["https://openalex.org/I186771145"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:2129018731","doi":null,"is_oa":false,"landing_page_url":"http://eprints.covenantuniversity.edu.ng/1738/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.6164000034332275}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W122316246","https://openalex.org/W238901688","https://openalex.org/W640547562","https://openalex.org/W1980520189","https://openalex.org/W1990342335","https://openalex.org/W1991623719","https://openalex.org/W2001117225","https://openalex.org/W2010812063","https://openalex.org/W2027174413","https://openalex.org/W2035303902","https://openalex.org/W2039236606","https://openalex.org/W2050698050","https://openalex.org/W2063513444","https://openalex.org/W2073737521","https://openalex.org/W2091733298"],"related_works":["https://openalex.org/W1823673220","https://openalex.org/W102407512","https://openalex.org/W1986396757","https://openalex.org/W282989027","https://openalex.org/W7218087289","https://openalex.org/W6990144208","https://openalex.org/W2533182429","https://openalex.org/W1969534021","https://openalex.org/W2605437438","https://openalex.org/W2530497776"],"abstract_inverted_index":{"As":[0],"universities":[1],"worldwide":[2],"are":[3],"being":[4],"required":[5],"to":[6,10,35,73,176],"be":[7,111,182],"more":[8],"responsive":[9],"the":[11,16,25,28,37,40,52,55,66,70,75,82,89,94,122,133,151,165,202,229,262,267],"needs":[12],"of":[13,125,135,147,172,195,204],"their":[14,118],"customers,":[15],"literature":[17,59],"has":[18],"focused":[19],"on":[20,93,103,121,132],"identifying":[21,88],"exactly":[22],"who":[23],"is":[24,33,45],"customer":[26,41,72,90,179,247],"in":[27,54,68,158,218],"higher":[29,159],"education":[30,56,160],"industry.":[31],"It":[32],"common":[34],"view":[36,120],"student":[38],"as":[39,62,96,175,189,242],"but":[42],"this":[43,145,205,219],"notion":[44],"not":[46,250],"universally":[47],"accepted.":[48],"This":[49,142,162,256],"paper":[50,163,257],"reviews":[51],"debate":[53,83],"and":[57,64,91,156,209],"marketing":[58],"about":[60],"students":[61],"customers":[63],"reveals":[65],"difficulty":[67],"using":[69,223],"word":[71],"describe":[74],"student/university":[76],"relationship.":[77],"The":[78,221,234],"author":[79],"argues":[80],"that":[81,107,227,238],"must":[84],"move":[85],"away":[86],"from":[87,266],"focus":[92],"university":[95],"a":[97,136,170,178,193,243],"service":[98,239,254],"provider.":[99],"An":[100],"emerging":[101],"perspective":[102,180],"market":[104,126,139,190],"orientation":[105,140,154],"suggest":[106],"strategic":[108],"insights":[109],"may":[110],"gained":[112],"when":[113,184],"firms":[114],"take":[115],"into":[116],"account":[117],"customers\u2019":[119],"organization\u2019s":[123],"level":[124],"orientation.":[127,191],"Recent":[128],"research":[129,148],"offers":[130],"evidence":[131],"applicability":[134],"customer-":[137,152],"defined":[138,153],"construct.":[141],"study":[143],"extends":[144],"line":[146],"by":[149,167,201,253,260],"exploring":[150],"antecedents":[155],"outcomes":[157],"institutions.":[161],"accentuates":[164],"subject":[166],"initially":[168],"reviewing":[169],"number":[171,194],"theoretical":[173],"viewpoints":[174],"why":[177],"should":[181],"sought":[183],"assessing":[185],"organizational":[186],"phenomena":[187],"such":[188],"Consequently,":[192],"hypotheses":[196],"were":[197,216,232],"put":[198],"forward":[199],"followed":[200],"results":[203],"study.":[206,220,268],"Correlation":[207],"analysis":[208,211,225],"regression":[210,224],"among":[212],"other":[213],"statistical":[214],"tools":[215],"used":[217],"result":[222,235],"showed":[226],"all":[228],"proposed":[230],"relationship":[231],"significant.":[233],"further":[236],"demonstrated":[237],"quality":[240],"acts":[241],"partial":[244],"mediator":[245],"where":[246],"satisfaction":[248],"was":[249],"derived":[251,265],"completely":[252],"quality.":[255],"eventually":[258],"concludes":[259],"elaborating":[261],"various":[263],"conclusions":[264]},"counts_by_year":[{"year":2018,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-06-24T00:00:00"}