{"id":"https://openalex.org/W2124503151","doi":null,"title":"Understanding Sponsored Search: Core Elements of Keyword Advertising","display_name":"Understanding Sponsored Search: Core Elements of Keyword Advertising","publication_year":2011,"publication_date":"2011-06-27","ids":{"openalex":"https://openalex.org/W2124503151","mag":"2124503151"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.687.1392","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.687.1392","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://assets.cambridge.org/97811070/11977/frontmatter/9781107011977_frontmatter.pdf","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jim Jansen","orcid":"https://orcid.org/0000-0002-6468-6609","observed_orcids":["https://orcid.org/0000-0002-6468-6609"]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["Pennsylvania State Univ#TAB#"],"raw_orcid":"https://orcid.org/0000-0002-6468-6609","affiliations":[{"raw_affiliation_string":"Pennsylvania State Univ#TAB#","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5044849571"],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":4.8718,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.94833948,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5570999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5570999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.3418000042438507,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04639999940991402,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sponsored-search","display_name":"sponsored search","score":0.9919999837875366},{"id":"https://openalex.org/keywords/keyword-advertising","display_name":"keyword advertising","score":0.9760000109672546},{"id":"https://openalex.org/keywords/search-engine-advertising","display_name":"search engine advertising","score":0.7419999837875366},{"id":"https://openalex.org/keywords/advertising-measurement","display_name":"advertising measurement","score":0.5699999928474426}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.7172564268112183},{"id":"https://openalex.org/C33435437","wikidata":"https://www.wikidata.org/wiki/Q366791","display_name":"Curiosity","level":2,"score":0.6677534580230713},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5165318846702576},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5071804523468018},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.48623695969581604},{"id":"https://openalex.org/C2776224158","wikidata":"https://www.wikidata.org/wiki/Q187931","display_name":"Phrase","level":2,"score":0.4730250835418701},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4681093394756317},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.45099592208862305},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.44809064269065857},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.44232502579689026},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.44045916199684143},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4163486361503601},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3854374885559082},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3437942564487457},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2563413381576538},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.23173031210899353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21972200274467468},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.18343600630760193},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.12264564633369446},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.687.1392","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.687.1392","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://assets.cambridge.org/97811070/11977/frontmatter/9781107011977_frontmatter.pdf","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-024965256","doi":null,"is_oa":false,"landing_page_url":"https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024965256&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"mag:2124503151","doi":null,"is_oa":false,"landing_page_url":"https://ci.nii.ac.jp/ncid/BB07071846","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":178,"referenced_works":["https://openalex.org/W938067","https://openalex.org/W15080952","https://openalex.org/W19838944","https://openalex.org/W22496094","https://openalex.org/W39043517","https://openalex.org/W41652956","https://openalex.org/W121361021","https://openalex.org/W126998201","https://openalex.org/W141157892","https://openalex.org/W150304357","https://openalex.org/W344513181","https://openalex.org/W587615944","https://openalex.org/W627742622","https://openalex.org/W634323083","https://openalex.org/W636441625","https://openalex.org/W641137922","https://openalex.org/W643450124","https://openalex.org/W648123312","https://openalex.org/W1480526195","https://openalex.org/W1499730430","https://openalex.org/W1509214138","https://openalex.org/W1513038227","https://openalex.org/W1514621373","https://openalex.org/W1525845143","https://openalex.org/W1528949297","https://openalex.org/W1533748861","https://openalex.org/W1535986474","https://openalex.org/W1542860513","https://openalex.org/W1548573617","https://openalex.org/W1556812521","https://openalex.org/W1558004581","https://openalex.org/W1559811377","https://openalex.org/W1570640121","https://openalex.org/W1580568969","https://openalex.org/W1588700115","https://openalex.org/W1590436613","https://openalex.org/W1602389404","https://openalex.org/W1603086384","https://openalex.org/W1605255363","https://openalex.org/W1607125416","https://openalex.org/W1748815599","https://openalex.org/W1766258292","https://openalex.org/W1802760973","https://openalex.org/W1855283887","https://openalex.org/W1950495105","https://openalex.org/W1964362969","https://openalex.org/W1965273879","https://openalex.org/W1967524371","https://openalex.org/W1972557675","https://openalex.org/W1974365006","https://openalex.org/W1974816463","https://openalex.org/W1977153588","https://openalex.org/W1977161640","https://openalex.org/W1980973772","https://openalex.org/W1983305247","https://openalex.org/W1989859030","https://openalex.org/W1990099556","https://openalex.org/W1991113439","https://openalex.org/W1995101231","https://openalex.org/W1995262888","https://openalex.org/W2001208895","https://openalex.org/W2002362689","https://openalex.org/W2003891060","https://openalex.org/W2004845716","https://openalex.org/W2005349638","https://openalex.org/W2008444575","https://openalex.org/W2008568662","https://openalex.org/W2008883775","https://openalex.org/W2010574819","https://openalex.org/W2012573794","https://openalex.org/W2014728371","https://openalex.org/W2015247070","https://openalex.org/W2017613618","https://openalex.org/W2021638366","https://openalex.org/W2021667459","https://openalex.org/W2021813438","https://openalex.org/W2022534564","https://openalex.org/W2023803291","https://openalex.org/W2024070203","https://openalex.org/W2024140292","https://openalex.org/W2024737902","https://openalex.org/W2027526741","https://openalex.org/W2028690179","https://openalex.org/W2030007850","https://openalex.org/W2032367014","https://openalex.org/W2033005546","https://openalex.org/W2035126318","https://openalex.org/W2036530314","https://openalex.org/W2037959956","https://openalex.org/W2049260977","https://openalex.org/W2050909505","https://openalex.org/W2052071246","https://openalex.org/W2053025811","https://openalex.org/W2053676444","https://openalex.org/W2057410711","https://openalex.org/W2058167009","https://openalex.org/W2059503205","https://openalex.org/W2061503235","https://openalex.org/W2061896154","https://openalex.org/W2064062304","https://openalex.org/W2064522604","https://openalex.org/W2064987260","https://openalex.org/W2065196621","https://openalex.org/W2066636486","https://openalex.org/W2066766178","https://openalex.org/W2067226132","https://openalex.org/W2067472300","https://openalex.org/W2079168273","https://openalex.org/W2079656678","https://openalex.org/W2083660156","https://openalex.org/W2085901354","https://openalex.org/W2086789511","https://openalex.org/W2086888884","https://openalex.org/W2086902978","https://openalex.org/W2087690512","https://openalex.org/W2088532256","https://openalex.org/W2089370919","https://openalex.org/W2091579301","https://openalex.org/W2092488901","https://openalex.org/W2103307263","https://openalex.org/W2107202685","https://openalex.org/W2112962762","https://openalex.org/W2113136459","https://openalex.org/W2114608567","https://openalex.org/W2115612291","https://openalex.org/W2115766295","https://openalex.org/W2116234040","https://openalex.org/W2116770693","https://openalex.org/W2118056048","https://openalex.org/W2120973494","https://openalex.org/W2121935711","https://openalex.org/W2124678581","https://openalex.org/W2127347613","https://openalex.org/W2127838257","https://openalex.org/W2128499373","https://openalex.org/W2128975211","https://openalex.org/W2130316040","https://openalex.org/W2132159329","https://openalex.org/W2133866996","https://openalex.org/W2134837986","https://openalex.org/W2136407476","https://openalex.org/W2136678694","https://openalex.org/W2145732224","https://openalex.org/W2145734075","https://openalex.org/W2146096504","https://openalex.org/W2149374429","https://openalex.org/W2149397822","https://openalex.org/W2152010691","https://openalex.org/W2152314154","https://openalex.org/W2154724067","https://openalex.org/W2156629721","https://openalex.org/W2157389841","https://openalex.org/W2157829758","https://openalex.org/W2159149111","https://openalex.org/W2161834424","https://openalex.org/W2168512241","https://openalex.org/W2170714116","https://openalex.org/W2171869400","https://openalex.org/W2174159973","https://openalex.org/W2181790324","https://openalex.org/W2198617173","https://openalex.org/W2240347332","https://openalex.org/W2254312877","https://openalex.org/W2266639535","https://openalex.org/W2272096322","https://openalex.org/W2272448541","https://openalex.org/W2295656366","https://openalex.org/W2325627778","https://openalex.org/W2326849575","https://openalex.org/W2329029318","https://openalex.org/W2415712657","https://openalex.org/W2484478224","https://openalex.org/W2565632199","https://openalex.org/W2579555219","https://openalex.org/W3122305203","https://openalex.org/W3123662551","https://openalex.org/W3125512896","https://openalex.org/W4234593216"],"related_works":["https://openalex.org/W4232264831","https://openalex.org/W4308714738","https://openalex.org/W2024070203","https://openalex.org/W218252935","https://openalex.org/W2070852486","https://openalex.org/W3123656730","https://openalex.org/W2148170704","https://openalex.org/W2411738584","https://openalex.org/W1988161556","https://openalex.org/W2528567779"],"abstract_inverted_index":{"Understanding":[0],"sponsored":[1,15,100],"search":[2],"this":[3,37,85],"book":[4,38,86],"addresses":[5],"the":[6,19,25,35,42,102,106],"underlying":[7],"foundational":[8],"elements,":[9],"both":[10],"theoretical":[11],"and":[12],"methodolog-ical,":[13],"of":[14,29,109,114],"search.":[16,101],"as":[17],"such,":[18],"contents":[20],"are":[21,62],"less":[22],"affected":[23],"by":[24],"ever-changing":[26],"imple-mentation":[27],"aspects":[28],"technology.":[30],"rather":[31],"than":[32],"focusing":[33],"on":[34],"how,":[36],"examines":[39],"what":[40,79,96],"causes":[41],"how.":[43],"Why":[44,53,66,75],"do":[45,51,64,76,81,95,98],"certain":[46],"keywords":[47],"work":[48,57],"whereas":[49],"others":[50,60],"not?":[52,65],"does":[54,67],"that":[55,61,89],"ad":[56],"well":[58],"when":[59],"similar":[63],"a":[68,72],"key":[69],"phrase":[70],"cost":[71],"given":[73],"amount?":[74],"we":[77,80,94,97],"measure":[78],"in":[82,99],"keyword":[83],"advertising?":[84],"speaks":[87],"to":[88,91],"curiosity":[90],"understand":[92],"why":[93],"content":[103],"flows":[104],"through":[105],"major":[107],"components":[108],"any":[110],"sponsored-search":[111],"effort,":[112],"regardless":[113]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}