{"id":"https://openalex.org/W2124354901","doi":"https://doi.org/10.1177/1470593104044090","title":"Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement","display_name":"Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement","publication_year":2004,"publication_date":"2004-06-01","ids":{"openalex":"https://openalex.org/W2124354901","doi":"https://doi.org/10.1177/1470593104044090","mag":"2124354901"},"language":"en","primary_location":{"id":"doi:10.1177/1470593104044090","doi":"https://doi.org/10.1177/1470593104044090","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1470593104044090","pdf_url":null,"source":{"id":"https://openalex.org/S195188575","display_name":"Marketing Theory","issn_l":"1470-5931","issn":["1470-5931","1741-301X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Theory","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088651321","display_name":"Christopher D. Hopkins","orcid":"https://orcid.org/0000-0002-0208-1161","observed_orcids":["https://orcid.org/0000-0002-0208-1161"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christopher D. Hopkins","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023406665","display_name":"Mary Anne Raymond","orcid":"https://orcid.org/0009-0003-0859-5475","observed_orcids":["https://orcid.org/0009-0003-0859-5475"]},"institutions":[{"id":"https://openalex.org/I8078737","display_name":"Clemson University","ror":"https://ror.org/037s24f05","country_code":"US","type":"education","lineage":["https://openalex.org/I8078737"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mary Anne Raymond","raw_affiliation_strings":["Clemson University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Clemson University, USA","institution_ids":["https://openalex.org/I8078737"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079170930","display_name":"Anu M. Mitra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I181401687","display_name":"American University","ror":"https://ror.org/052w4zt36","country_code":"US","type":"education","lineage":["https://openalex.org/I181401687"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Anu Mitra","raw_affiliation_strings":["American University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"American University, USA","institution_ids":["https://openalex.org/I181401687"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":5.0333,"has_fulltext":false,"cited_by_count":99,"citation_normalized_percentile":{"value":0.95214988,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"4","issue":"1-2","first_page":"137","last_page":"162"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5708000063896179,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5708000063896179,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11169999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07460000365972519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.9589999914169312},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.9160000085830688},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9649999737739563},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/persuasive-communication","display_name":"persuasive communication","score":0.7369999885559082},{"id":"https://openalex.org/keywords/computer-mediated-environments","display_name":"computer-mediated environments","score":0.8960000276565552}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6076561212539673},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5502854585647583},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5078313946723938},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5019490718841553},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4964185357093811},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4206168055534363},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3301834464073181},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26987528800964355},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21312838792800903},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/1470593104044090","doi":"https://doi.org/10.1177/1470593104044090","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1470593104044090","pdf_url":null,"source":{"id":"https://openalex.org/S195188575","display_name":"Marketing Theory","issn_l":"1470-5931","issn":["1470-5931","1741-301X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Theory","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W193890541","https://openalex.org/W571989929","https://openalex.org/W635879108","https://openalex.org/W1480070703","https://openalex.org/W1540348958","https://openalex.org/W1556446873","https://openalex.org/W1972594733","https://openalex.org/W1976038327","https://openalex.org/W1991335971","https://openalex.org/W1997260947","https://openalex.org/W1998284588","https://openalex.org/W2005518034","https://openalex.org/W2007078252","https://openalex.org/W2012149080","https://openalex.org/W2017356504","https://openalex.org/W2024050010","https://openalex.org/W2038001094","https://openalex.org/W2040945568","https://openalex.org/W2041385527","https://openalex.org/W2057172983","https://openalex.org/W2074394478","https://openalex.org/W2082431087","https://openalex.org/W2083479504","https://openalex.org/W2092696917","https://openalex.org/W2093819275","https://openalex.org/W2110638361","https://openalex.org/W2110879827","https://openalex.org/W2130995195","https://openalex.org/W2154384880","https://openalex.org/W2155714699","https://openalex.org/W2156022826","https://openalex.org/W2163297822","https://openalex.org/W2315188579","https://openalex.org/W2319225622","https://openalex.org/W2326996902","https://openalex.org/W2327573903","https://openalex.org/W2328832051","https://openalex.org/W2331589466","https://openalex.org/W2332694823","https://openalex.org/W2334078103","https://openalex.org/W2902225836","https://openalex.org/W3021175004","https://openalex.org/W4214907476","https://openalex.org/W4235678817","https://openalex.org/W4241244867","https://openalex.org/W4245594265","https://openalex.org/W4254994113","https://openalex.org/W4255704419"],"related_works":["https://openalex.org/W4401050322","https://openalex.org/W1976038327","https://openalex.org/W1554536879","https://openalex.org/W1997790261","https://openalex.org/W2084604088","https://openalex.org/W2021307677","https://openalex.org/W2372863179","https://openalex.org/W2147043046","https://openalex.org/W1999577192","https://openalex.org/W7036093"],"abstract_inverted_index":{"Cyber":[0],"technology":[1],"creates":[2],"new":[3],"shopping":[4],"experiences":[5,45],"for":[6,12,42],"consumers":[7],"and":[8,39,89,92,136,143],"ways":[9],"of":[10,28,60,63,73,146],"searching":[11],"product":[13],"information":[14],"that":[15,126,137],"are":[16,98,110,149],"not":[17],"possible":[18],"in":[19,31,46,54,66],"traditional":[20],"advertising":[21,135],"contexts.":[22],"Telepresence,":[23],"defined":[24],"as":[25,80],"the":[26,32,61,67,83,87,147],"sense":[27],"being":[29],"present":[30],"remote":[33],"environment,":[34],"can":[35],"simulate":[36],"direct":[37],"experience,":[38],"is":[40,117],"useful":[41],"conceptualizing":[43],"consumers\u2019":[44],"computer-mediated":[47],"environments.":[48],"We":[49,70],"focus":[50],"on":[51,76],"perceived":[52,74,127],"telepresence":[53,75,128],"seeking":[55],"to":[56,133],"broaden":[57],"our":[58],"understanding":[59],"effects":[62,72,97],"persuasive":[64],"communications":[65],"cyber":[68],"environment.":[69],"examine":[71,94],"consumer":[77,101,131],"responses":[78,132],"such":[79],"attitude":[81,85],"toward":[82,86],"ad,":[84],"brand,":[88],"purchase":[90],"intention,":[91],"also":[93],"how":[95],"these":[96,140],"moderated":[99],"by":[100],"involvement.":[102],"Hypotheses":[103],"derived":[104],"from":[105],"a":[106,113],"proposed":[107],"conceptual":[108],"model":[109],"tested":[111],"via":[112],"laboratory":[114],"experiment.":[115],"Data":[116],"then":[118],"analyzed":[119],"with":[120],"multi-sample":[121],"structural":[122],"analysis.":[123],"Results":[124],"show":[125],"significantly":[129],"affects":[130],"online":[134],"involvement":[138],"moderates":[139],"effects.":[141],"Theoretical":[142],"managerial":[144],"implications":[145],"results":[148],"discussed.":[150]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":7}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}
