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The author was asked to use the NARC Guidelines as the chief example, because they are available in an archival source. I thank N. H. Azrin and J. G. Holland, who provided significant stimulalation for some of the ideas represented in this critique, and many colleagues, especially D. M. Baer, S. W. Bijou, A. Chapanis, R. K. Schwitzgebel, and D. B. Wexler, for helpful comments on earlier versions of the manuscript. The opinions expressed here are mine and do not necessarily reflect the views of NIMH"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"NATIONAL INSTITUTE OF MENTAL HEALTH","institution_ids":["https://openalex.org/I4210158500","https://openalex.org/I4210160792"]},{"raw_affiliation_string":"Various forms of guidelines for the practice of behavior modification are being proposed or adopted in many localities. The Editor invited this article to call JABA readers' attention to some of the key issues involved. The author was asked to use the NARC Guidelines as the chief example, because they are available in an archival source. I thank N. H. Azrin and J. G. Holland, who provided significant stimulalation for some of the ideas represented in this critique, and many colleagues, especially D. M. Baer, S. W. Bijou, A. Chapanis, R. K. Schwitzgebel, and D. B. Wexler, for helpful comments on earlier versions of the manuscript. 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