{"id":"https://openalex.org/W2122908236","doi":"https://doi.org/10.1007/978-3-8349-4543-3_33","title":"Live Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten","display_name":"Live Communication: Potenziale von Events, Veranstaltungen, Messen und Erlebniswelten","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2122908236","doi":"https://doi.org/10.1007/978-3-8349-4543-3_33","mag":"2122908236"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-8349-4543-3_33","doi":"https://doi.org/10.1007/978-3-8349-4543-3_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_33","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3165474987","display_name":"Handbuch Unternehmenskommunikation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087151718","display_name":"Manfred Kirchgeorg","orcid":"https://orcid.org/0000-0001-9282-0193","observed_orcids":["https://orcid.org/0000-0001-9282-0193"]},"institutions":[{"id":"https://openalex.org/I27963644","display_name":"HHL Leipzig Graduate School of Management","ror":"https://ror.org/00vjd4k74","country_code":"DE","type":"education","lineage":["https://openalex.org/I27963644"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Manfred Kirchgeorg","raw_affiliation_strings":["HHL Leipzig Graduate School of Management, Jahnallee 59, 04109, Leipzig, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HHL Leipzig Graduate School of Management, Jahnallee 59, 04109, Leipzig, Deutschland","institution_ids":["https://openalex.org/I27963644"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007927937","display_name":"Beatrice Ermer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I27963644","display_name":"HHL Leipzig Graduate School of Management","ror":"https://ror.org/00vjd4k74","country_code":"DE","type":"education","lineage":["https://openalex.org/I27963644"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Beatrice Ermer","raw_affiliation_strings":["HHL Leipzig Graduate School of Management, Jahnallee 59, 04109, Leipzig, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HHL Leipzig Graduate School of Management, Jahnallee 59, 04109, Leipzig, Deutschland","institution_ids":["https://openalex.org/I27963644"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087151718"],"corresponding_institution_ids":["https://openalex.org/I27963644"],"apc_list":null,"apc_paid":null,"fwci":8.5718,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.9782921,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"691","last_page":"706"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7807999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7807999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13098","display_name":"Conferences and Exhibitions Management","score":0.1860000044107437,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.02070000022649765,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-communication","display_name":"live communication","score":0.9869999885559082},{"id":"https://openalex.org/keywords/events","display_name":"events","score":0.7210000157356262},{"id":"https://openalex.org/keywords/trade-fairs","display_name":"trade fairs","score":0.9750000238418579},{"id":"https://openalex.org/keywords/experience-worlds","display_name":"experience worlds","score":0.7689999938011169},{"id":"https://openalex.org/keywords/multisensory-marketing","display_name":"multisensory marketing","score":0.7179999947547913},{"id":"https://openalex.org/keywords/personal-encounters","display_name":"personal encounters","score":0.7360000014305115},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.6230000257492065},{"id":"https://openalex.org/keywords/virtual-communication","display_name":"virtual communication","score":0.6600000262260437},{"id":"https://openalex.org/keywords/event-management","display_name":"event management","score":0.8619999885559082},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.5130000114440918}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.37447187304496765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-4543-3_33","doi":"https://doi.org/10.1007/978-3-8349-4543-3_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-4543-3_33","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W24296259","https://openalex.org/W59653469","https://openalex.org/W142085093","https://openalex.org/W181225154","https://openalex.org/W189085085","https://openalex.org/W189929740","https://openalex.org/W584711825","https://openalex.org/W1810358220","https://openalex.org/W2010793936","https://openalex.org/W2019767959","https://openalex.org/W2035982643","https://openalex.org/W2047796213","https://openalex.org/W2057807880","https://openalex.org/W2116600072","https://openalex.org/W2159124336","https://openalex.org/W2183078480","https://openalex.org/W2207538007","https://openalex.org/W2222079546","https://openalex.org/W2319084336","https://openalex.org/W2471714076","https://openalex.org/W2483688710","https://openalex.org/W2485583763","https://openalex.org/W2486001770","https://openalex.org/W2489001619","https://openalex.org/W2490342192","https://openalex.org/W2496000729","https://openalex.org/W2497140129","https://openalex.org/W2497204322","https://openalex.org/W2503347788","https://openalex.org/W2503987217","https://openalex.org/W2506702574","https://openalex.org/W2613391541","https://openalex.org/W4232291174","https://openalex.org/W4234494347","https://openalex.org/W4244552677","https://openalex.org/W4245059440","https://openalex.org/W4247041294","https://openalex.org/W4254254282","https://openalex.org/W6826634876"],"related_works":["https://openalex.org/W2498068435","https://openalex.org/W2093301609","https://openalex.org/W2503347788","https://openalex.org/W91356695","https://openalex.org/W6997317863","https://openalex.org/W3166715942","https://openalex.org/W189975313","https://openalex.org/W7166083057","https://openalex.org/W4205164553","https://openalex.org/W48210235"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
