{"id":"https://openalex.org/W2120568091","doi":"https://doi.org/10.1177/027347539201400110","title":"Computer Attitudes and Marketing Education","display_name":"Computer Attitudes and Marketing Education","publication_year":1992,"publication_date":"1992-04-01","ids":{"openalex":"https://openalex.org/W2120568091","doi":"https://doi.org/10.1177/027347539201400110","mag":"2120568091"},"language":"en","primary_location":{"id":"doi:10.1177/027347539201400110","doi":"https://doi.org/10.1177/027347539201400110","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539201400110","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111593970","display_name":"Jan Wilson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1629065","display_name":"Central Michigan University","ror":"https://ror.org/02xawj266","country_code":"US","type":"education","lineage":["https://openalex.org/I1629065"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"J. Holton Wilson","raw_affiliation_strings":["Department of Marketing at Central Michigan University in Mt. Pleasant, Michigan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing at Central Michigan University in Mt. Pleasant, Michigan","institution_ids":["https://openalex.org/I1629065"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054588807","display_name":"Hugh G. Daubek","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hugh G. Daubek","raw_affiliation_strings":["Department of Management and Marketing at Purdue University-Calumet in Indiana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management and Marketing at Purdue University-Calumet in Indiana","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":1.8432,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.88145897,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"14","issue":"1","first_page":"80","last_page":"90"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12515","display_name":"Gender and Technology in Education","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12515","display_name":"Gender and Technology in Education","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-attitudes","display_name":"attitudes toward computers","score":0.9890000224113464},{"id":"https://openalex.org/keywords/computer-anxiety","display_name":"computer anxiety","score":0.7820000052452087},{"id":"https://openalex.org/keywords/computer-confidence","display_name":"computer confidence","score":0.9819999933242798},{"id":"https://openalex.org/keywords/marketing-major","display_name":"marketing major","score":0.8100000023841858},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.546999990940094},{"id":"https://openalex.org/keywords/academic-achievement","display_name":"academic performance","score":0.527999997138977},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.5550000071525574},{"id":"https://openalex.org/keywords/age-differences","display_name":"age differences","score":0.9369999766349792}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.658261775970459},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.605004608631134},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5984815359115601},{"id":"https://openalex.org/C2989368888","wikidata":"https://www.wikidata.org/wiki/Q595868","display_name":"Computer education","level":2,"score":0.5346723198890686},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5158407092094421},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4841076135635376},{"id":"https://openalex.org/C3017393390","wikidata":"https://www.wikidata.org/wiki/Q278368","display_name":"Computer users","level":2,"score":0.42000243067741394},{"id":"https://openalex.org/C192531217","wikidata":"https://www.wikidata.org/wiki/Q595868","display_name":"Computer literacy","level":2,"score":0.419761061668396},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.3599820137023926},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29897767305374146},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.19195762276649475},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08798831701278687},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.07291263341903687},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/027347539201400110","doi":"https://doi.org/10.1177/027347539201400110","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539201400110","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.6164000034332275}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W53563126","https://openalex.org/W54440417","https://openalex.org/W62126039","https://openalex.org/W77198397","https://openalex.org/W243251657","https://openalex.org/W249308268","https://openalex.org/W265986954","https://openalex.org/W324020124","https://openalex.org/W601665787","https://openalex.org/W1508724698","https://openalex.org/W1537985801","https://openalex.org/W1551106890","https://openalex.org/W1603104820","https://openalex.org/W1977369713","https://openalex.org/W1979032393","https://openalex.org/W1986088344","https://openalex.org/W1994888173","https://openalex.org/W1996812153","https://openalex.org/W2004009832","https://openalex.org/W2017988667","https://openalex.org/W2018427967","https://openalex.org/W2024680899","https://openalex.org/W2032545202","https://openalex.org/W2047835650","https://openalex.org/W2063756422","https://openalex.org/W2067007689","https://openalex.org/W2081383251","https://openalex.org/W2093236037","https://openalex.org/W2104657963","https://openalex.org/W2139206077","https://openalex.org/W2141010867","https://openalex.org/W2288572692","https://openalex.org/W2335156090","https://openalex.org/W2471615163","https://openalex.org/W2547339429","https://openalex.org/W4210731433","https://openalex.org/W4230049286","https://openalex.org/W4235589130","https://openalex.org/W4297440425"],"related_works":["https://openalex.org/W169903125","https://openalex.org/W7100695295","https://openalex.org/W1971967540","https://openalex.org/W2094615108","https://openalex.org/W3048747262","https://openalex.org/W2741217857","https://openalex.org/W1994493561","https://openalex.org/W1996812153","https://openalex.org/W1918973503","https://openalex.org/W7098517635"],"abstract_inverted_index":{"This":[0],"article":[1],"examines":[2],"the":[3,13,74],"computer":[4,28,30,34,43,48,60,75],"attitudes":[5],"of":[6,15,47,73],"marketing":[7],"majors.":[8],"Class":[9],"standing,":[10],"course,":[11],"and":[12,32,38,63],"number":[14],"computer-using":[16],"courses":[17],"students":[18],"take":[19],"are":[20],"found":[21],"to":[22,55,68,71],"have":[23],"a":[24,52],"positive":[25,53],"effect":[26],"on":[27],"anxiety,":[29],"confidence,":[31],"overall":[33],"attitude,":[35],"but":[36],"class":[37],"course":[39],"do":[40,65],"not":[41,66],"affect":[42],"liking":[44],"or":[45],"perceptions":[46],"usefulness.":[49],"GPA":[50],"has":[51],"relationship":[54],"aU":[56],"attitude":[57,76],"scales":[58],"except":[59],"liking.":[61],"Age":[62],"gender":[64],"appear":[67],"be":[69],"related":[70],"any":[72],"measures":[77],"evaluated.":[78]},"counts_by_year":[{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
