{"id":"https://openalex.org/W2116828030","doi":"https://doi.org/10.2466/pr0.1993.73.3f.1307","title":"A Factor Analysis of Advertising Practitioners' Perceptions of Advertising Ethics","display_name":"A Factor Analysis of Advertising Practitioners' Perceptions of Advertising Ethics","publication_year":1993,"publication_date":"1993-12-01","ids":{"openalex":"https://openalex.org/W2116828030","doi":"https://doi.org/10.2466/pr0.1993.73.3f.1307","mag":"2116828030"},"language":"en","primary_location":{"id":"doi:10.2466/pr0.1993.73.3f.1307","doi":"https://doi.org/10.2466/pr0.1993.73.3f.1307","is_oa":false,"landing_page_url":"https://doi.org/10.2466/pr0.1993.73.3f.1307","pdf_url":null,"source":{"id":"https://openalex.org/S147670119","display_name":"Psychological Reports","issn_l":"0033-2941","issn":["0033-2941","1558-691X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-d","jufo-1","ki-jl-1","medline","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychological Reports","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082023386","display_name":"Cornelius B. Pratt","orcid":"https://orcid.org/0000-0002-8033-9818","observed_orcids":["https://orcid.org/0000-0002-8033-9818"]},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cornelius B. Pratt","raw_affiliation_strings":["Department of Advertising, Michigan State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Advertising, Michigan State University","institution_ids":["https://openalex.org/I87216513"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112048978","display_name":"E. Lincoln James","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"E. Lincoln James","raw_affiliation_strings":["Department of Advertising, Michigan State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Advertising, Michigan State University","institution_ids":["https://openalex.org/I87216513"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I87216513"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.29777867,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"73","issue":"3_suppl","first_page":"1307","last_page":"1314"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11058","display_name":"Ethics in Business and Education","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-ethics","display_name":"advertising ethics","score":1.0},{"id":"https://openalex.org/keywords/advertising-professionals","display_name":"advertising professionals","score":0.8429999947547913},{"id":"https://openalex.org/keywords/ethical-perception","display_name":"ethical perception","score":0.6449999809265137},{"id":"https://openalex.org/keywords/advertising-claims","display_name":"advertising claims","score":0.6800000071525574},{"id":"https://openalex.org/keywords/deontology","display_name":"deontology","score":0.8080000281333923},{"id":"https://openalex.org/keywords/public-responsibility","display_name":"public responsibility","score":0.6140000224113464}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.685184895992279},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6229831576347351},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6207423806190491},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.5089337825775146},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.5064810514450073},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.36348867416381836},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3222818374633789},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2373540699481964},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.1887768805027008},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16677188873291016},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.07836782932281494},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07797983288764954},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2466/pr0.1993.73.3f.1307","doi":"https://doi.org/10.2466/pr0.1993.73.3f.1307","is_oa":false,"landing_page_url":"https://doi.org/10.2466/pr0.1993.73.3f.1307","pdf_url":null,"source":{"id":"https://openalex.org/S147670119","display_name":"Psychological Reports","issn_l":"0033-2941","issn":["0033-2941","1558-691X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-d","jufo-1","ki-jl-1","medline","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Psychological Reports","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W618601147","https://openalex.org/W624184069","https://openalex.org/W1979140625","https://openalex.org/W1980140490","https://openalex.org/W1993924676","https://openalex.org/W1996557824","https://openalex.org/W1998066888","https://openalex.org/W2010986899","https://openalex.org/W2045072704","https://openalex.org/W2067779312","https://openalex.org/W2073189624","https://openalex.org/W2083821305","https://openalex.org/W2084574138","https://openalex.org/W2085693345","https://openalex.org/W2095167719","https://openalex.org/W2115844120","https://openalex.org/W2133097426","https://openalex.org/W2281903928","https://openalex.org/W2318635486","https://openalex.org/W2328094565","https://openalex.org/W2331147872","https://openalex.org/W2597489001","https://openalex.org/W2603734954","https://openalex.org/W4234334359","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W1971592163","https://openalex.org/W1974377539","https://openalex.org/W4250911965","https://openalex.org/W2095228463","https://openalex.org/W371216723","https://openalex.org/W2086151674","https://openalex.org/W2102811724","https://openalex.org/W2231054560","https://openalex.org/W2350948770","https://openalex.org/W2785033706"],"abstract_inverted_index":{"This":[0],"research":[1,94],"investigated":[2],"the":[3,12,64,68],"perceptions":[4],"of":[5,11,21,31,67,70,82],"advertising":[6,86],"ethics":[7,74,87],"among":[8],"460":[9],"members":[10],"American":[13],"Advertising":[14],"Federation.":[15],"A":[16],"principal":[17],"components":[18],"factor":[19],"analysis":[20],"members'":[22],"perceptions,":[23],"measured":[24],"by":[25],"17":[26],"statements,":[27],"produced":[28],"four":[29],"factors":[30],"\u201cagencies'":[32,40],"standards,\u201d":[33],"\u201cactive":[34],"public":[35],"responsibility,\u201d":[36],"\u201cadvertising":[37],"claims,\u201d":[38],"and":[39,90],"social":[41],"responsibility.\u201d":[42],"These":[43],"factors,":[44],"then":[45],"used":[46],"as":[47],"composite":[48],"independent":[49],"variables":[50],"in":[51,79],"a":[52],"forward":[53],"stepwise":[54],"multiple-regression":[55],"analysis,":[56],"showed":[57],"that":[58],"Factor":[59],"3":[60],"(\u201cadvertising":[61],"claims\u201d)":[62],"was":[63],"best":[65],"predictor":[66],"application":[69],"deontological":[71],"(or":[72],"nonconsequential)":[73],"to":[75],"ethically":[76],"troublesome":[77],"situations":[78],"advertising.":[80],"Implications":[81],"these":[83],"results":[84],"for":[85,92],"are":[88,95],"outlined":[89],"suggestions":[91],"further":[93],"offered.":[96]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}