{"id":"https://openalex.org/W2116372175","doi":null,"title":"The influence of brand personalities on consumers: Exploring the moderating role of implicit self-theories","display_name":"The influence of brand personalities on consumers: Exploring the moderating role of implicit self-theories","publication_year":2011,"publication_date":"2011-05-01","ids":{"openalex":"https://openalex.org/W2116372175","mag":"2116372175"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.833.4656","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.833.4656","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://conservancy.umn.edu/bitstream/handle/11299/108229/Park_umn_0130E_11880.pdf%3Bjsessionid%3D73A76C3F0F65D50122D231F9AF0A3356?sequence%3D1","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006649929","display_name":"Ji Kyung Park","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ji Kyung Park","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5006649929"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9789999723434448},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8790000081062317},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.8640000224113464},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.527999997138977}],"concepts":[{"id":"https://openalex.org/C25908422","wikidata":"https://www.wikidata.org/wiki/Q271716","display_name":"Personality psychology","level":3,"score":0.6861737370491028},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.590265154838562},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4710697531700134},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44339659810066223},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32500213384628296},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.2137995958328247}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.833.4656","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.833.4656","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://conservancy.umn.edu/bitstream/handle/11299/108229/Park_umn_0130E_11880.pdf%3Bjsessionid%3D73A76C3F0F65D50122D231F9AF0A3356?sequence%3D1","raw_type":"text"},{"id":"pmh:oai:conservancy.umn.edu:11299/108229","doi":null,"is_oa":false,"landing_page_url":"http://purl.umn.edu/108229","pdf_url":null,"source":{"id":"https://openalex.org/S4306402521","display_name":"University of Minnesota Digital Conservancy (University of Minnesota)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130238516","host_organization_name":"University of Minnesota","host_organization_lineage":["https://openalex.org/I130238516"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Thesis or Dissertation"},{"id":"mag:2116372175","doi":null,"is_oa":false,"landing_page_url":"https://conservancy.umn.edu/bitstream/handle/11299/108229/Park_umn_0130E_11880.pdf;sequence=1","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1950299194","https://openalex.org/W1964924375","https://openalex.org/W1997766523","https://openalex.org/W2003350935","https://openalex.org/W2012987867","https://openalex.org/W2016387928","https://openalex.org/W2026149024","https://openalex.org/W2026579917","https://openalex.org/W2029337986","https://openalex.org/W2054347393","https://openalex.org/W2058323601","https://openalex.org/W2108912568","https://openalex.org/W2113136459","https://openalex.org/W2133097978","https://openalex.org/W2139672112","https://openalex.org/W2143124404","https://openalex.org/W2167884222","https://openalex.org/W2173898985","https://openalex.org/W3121590070","https://openalex.org/W3122517124"],"related_works":["https://openalex.org/W2384047897","https://openalex.org/W2536394677","https://openalex.org/W2993980849","https://openalex.org/W2614682550","https://openalex.org/W1546254647","https://openalex.org/W2597057669","https://openalex.org/W2982217498","https://openalex.org/W3025233629","https://openalex.org/W2990154514","https://openalex.org/W3158544147"],"abstract_inverted_index":{"University":[0],"of":[1],"Minnesota":[2],"Ph.D.":[3],"dissertation.":[4],"May":[5],"2011.":[6],"Major:":[7],"Business":[8],"Administration.":[9],"Advisor:Deborah":[10],"Roedder":[11],"John.":[12],"1":[13],"computer":[14],"file":[15],"(PDF);":[16],"x,":[17],"106":[18],"pages,":[19],"appendices":[20],"A-C.":[21]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}