{"id":"https://openalex.org/W2112844591","doi":"https://doi.org/10.1177/0273475309335587","title":"Historical Perspectives in Marketing Education","display_name":"Historical Perspectives in Marketing Education","publication_year":2009,"publication_date":"2009-05-06","ids":{"openalex":"https://openalex.org/W2112844591","doi":"https://doi.org/10.1177/0273475309335587","mag":"2112844591"},"language":"en","primary_location":{"id":"doi:10.1177/0273475309335587","doi":"https://doi.org/10.1177/0273475309335587","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0273475309335587","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003718773","display_name":"Ed Petkus","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I171851574","display_name":"Ramapo College","ror":"https://ror.org/03s2x9d90","country_code":"US","type":"education","lineage":["https://openalex.org/I171851574"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Ed Petkus","raw_affiliation_strings":["Ramapo College of New Jersey, Mahwah"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ramapo College of New Jersey, Mahwah","institution_ids":["https://openalex.org/I171851574"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5003718773"],"corresponding_institution_ids":["https://openalex.org/I171851574"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":2.5875,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.91263274,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"32","issue":"1","first_page":"64","last_page":"74"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13235","display_name":"Management Theory and Practice","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-history","display_name":"history of marketing","score":0.9729999899864197},{"id":"https://openalex.org/keywords/marketing-curriculum","display_name":"marketing curriculum","score":0.7289999723434448},{"id":"https://openalex.org/keywords/undergraduate-marketing-education","display_name":"undergraduate marketing education","score":0.9210000038146973},{"id":"https://openalex.org/keywords/critical-thinking","display_name":"critical thinking","score":0.734000027179718},{"id":"https://openalex.org/keywords/historical-method","display_name":"historical method","score":0.8679999709129333},{"id":"https://openalex.org/keywords/student-attitudes","display_name":"student attitudes","score":0.4819999933242798}],"concepts":[{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6210243701934814},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6011829376220703},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5515817403793335},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5468305349349976},{"id":"https://openalex.org/C2776829468","wikidata":"https://www.wikidata.org/wiki/Q580529","display_name":"Marketing plan","level":2,"score":0.5393251180648804},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.498765230178833},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.48662886023521423},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.48601943254470825},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4686277210712433},{"id":"https://openalex.org/C536812576","wikidata":"https://www.wikidata.org/wiki/Q17157275","display_name":"Public Sector Marketing","level":5,"score":0.4422398507595062},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3804091513156891},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.34028327465057373},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22010615468025208},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20942232012748718},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0996447503566742},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.08420854806900024},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0273475309335587","doi":"https://doi.org/10.1177/0273475309335587","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0273475309335587","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.8278999924659729}],"sustainable_development_goals_aurora":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.6600000262260437}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W1484419243","https://openalex.org/W1491790811","https://openalex.org/W1536618743","https://openalex.org/W1554632219","https://openalex.org/W1966068464","https://openalex.org/W1966218449","https://openalex.org/W1968177675","https://openalex.org/W1976874669","https://openalex.org/W1984064438","https://openalex.org/W1999515595","https://openalex.org/W2011442816","https://openalex.org/W2019571151","https://openalex.org/W2026686687","https://openalex.org/W2043112760","https://openalex.org/W2045001952","https://openalex.org/W2062877212","https://openalex.org/W2092491203","https://openalex.org/W2093031402","https://openalex.org/W2100350960","https://openalex.org/W2101304626","https://openalex.org/W2102158358","https://openalex.org/W2106014578","https://openalex.org/W2109245313","https://openalex.org/W2122265089","https://openalex.org/W2124456198","https://openalex.org/W2138659424","https://openalex.org/W2139624140","https://openalex.org/W2142032093","https://openalex.org/W2149123939","https://openalex.org/W2158535708","https://openalex.org/W2177064869","https://openalex.org/W2319516498","https://openalex.org/W2319692557","https://openalex.org/W2333911051","https://openalex.org/W2550107099","https://openalex.org/W3122826773","https://openalex.org/W4238564498","https://openalex.org/W4388328445"],"related_works":["https://openalex.org/W1963876582","https://openalex.org/W2004834519","https://openalex.org/W2109919590","https://openalex.org/W2051509697","https://openalex.org/W2481681005","https://openalex.org/W2019635550","https://openalex.org/W2080175773","https://openalex.org/W2563238867","https://openalex.org/W2319516498","https://openalex.org/W2752145011"],"abstract_inverted_index":{"This":[0],"article":[1],"provides":[2],"a":[3,13,75,115,121,139,156],"justification":[4,22],"and":[5,42,70,82,111],"an":[6,112],"implementation":[7,46],"plan":[8,47],"for":[9,23],"the":[10,17,24,32,56,67,72,85,130,147,150],"establishment":[11],"of":[12,35,74,87,114,133,138,141,149,153],"historical":[14,25,77,93,104,116,131,151],"orientation":[15],"across":[16,79],"undergraduate":[18],"marketing":[19,38,61,68,80,88,108,134,154,158],"curriculum.":[20],"The":[21,45],"perspective":[26,78],"addresses":[27],"three":[28],"areas:":[29],"tapping":[30],"into":[31,66],"extensive":[33],"body":[34],"knowledge":[36],"in":[37,89,107,155],"history,":[39],"practical":[40,127],"implications,":[41],"critical":[43],"thinking.":[44],"involves":[48],"recommendations":[49],"drawing":[50],"on":[51,103],"two":[52],"pedagogical":[53],"approaches:":[54],"(a)":[55],"degree":[57],"to":[58,98,124,146],"which":[59],"topical":[60],"history":[62],"can":[63],"be":[64],"infused":[65],"curriculum":[69],"(b)":[71],"development":[73],"general":[76],"topics":[81],"courses":[83],"(i.e.,":[84],"role":[86],"history)":[90],"by":[91],"specifying":[92],"contexts":[94],"that":[95,119],"are":[96],"relevant":[97],"particular":[99],"courses.":[100],"General":[101],"information":[102],"research":[105],"methods":[106],"is":[109,135],"offered,":[110],"example":[113],"case":[117],"analysis":[118],"illustrates":[120],"potential":[122],"way":[123],"generate":[125],"concrete":[126],"outcomes":[128],"from":[129],"context":[132,152],"included.":[136],"Results":[137],"survey":[140],"students":[142],"show":[143],"favorable":[144],"responses":[145],"discussion":[148],"senior-level":[157],"course.":[159]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
