{"id":"https://openalex.org/W2109633900","doi":"https://doi.org/10.21273/hortsci.44.3.737","title":"Relating Objective and Subjective Ratings of Snap Bean Pod Color to Likelihood of Purchase","display_name":"Relating Objective and Subjective Ratings of Snap Bean Pod Color to Likelihood of Purchase","publication_year":2009,"publication_date":"2009-06-01","ids":{"openalex":"https://openalex.org/W2109633900","doi":"https://doi.org/10.21273/hortsci.44.3.737","mag":"2109633900"},"language":"en","primary_location":{"id":"doi:10.21273/hortsci.44.3.737","doi":"https://doi.org/10.21273/hortsci.44.3.737","is_oa":true,"landing_page_url":"https://doi.org/10.21273/hortsci.44.3.737","pdf_url":"https://journals.ashs.org/downloadpdf/journals/hortsci/44/3/article-p737.pdf","source":{"id":"https://openalex.org/S183652945","display_name":"HortScience","issn_l":"0018-5345","issn":["0018-5345","2327-9834"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","jufo-1","norway-1","oarl","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4320800526","host_organization_name":"American Society for Horticultural Science","host_organization_lineage":["https://openalex.org/P4320800526"],"host_organization_lineage_names":["American Society for Horticultural Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HortScience","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://journals.ashs.org/downloadpdf/journals/hortsci/44/3/article-p737.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073963770","display_name":"Brian A. Kahn","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I115475287","display_name":"Oklahoma State University","ror":"https://ror.org/01g9vbr38","country_code":"US","type":"education","lineage":["https://openalex.org/I115475287"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brian A. Kahn","raw_affiliation_strings":["Department of Horticulture and Landscape Architecture, Oklahoma State University, 360 Agricultural Hall, Stillwater, OK 74078-6027"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Horticulture and Landscape Architecture, Oklahoma State University, 360 Agricultural Hall, Stillwater, OK 74078-6027","institution_ids":["https://openalex.org/I115475287"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029502892","display_name":"William G. McGlynn","orcid":"https://orcid.org/0000-0003-2586-9821","observed_orcids":["https://orcid.org/0000-0003-2586-9821"]},"institutions":[{"id":"https://openalex.org/I115475287","display_name":"Oklahoma State University","ror":"https://ror.org/01g9vbr38","country_code":"US","type":"education","lineage":["https://openalex.org/I115475287"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"William G. McGlynn","raw_affiliation_strings":["Department of Horticulture and Landscape Architecture, Oklahoma State University, 360 Agricultural Hall, Stillwater, OK 74078-6027"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Horticulture and Landscape Architecture, Oklahoma State University, 360 Agricultural Hall, Stillwater, OK 74078-6027","institution_ids":["https://openalex.org/I115475287"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I115475287"],"apc_list":{"value":3000,"currency":"USD","value_usd":3000},"apc_paid":{"value":3000,"currency":"USD","value_usd":3000},"fwci":0.4027,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.66853147,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"44","issue":"3","first_page":"737","last_page":"741"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.024800000712275505,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11229","display_name":"Genetics and Plant Breeding","score":0.01850000023841858,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-beans","display_name":"green beans","score":0.8870000243186951},{"id":"https://openalex.org/keywords/common-bean","display_name":"Phaseolus vulgaris","score":0.9959999918937683},{"id":"https://openalex.org/keywords/pod-color","display_name":"pod color","score":0.9950000047683716},{"id":"https://openalex.org/keywords/color-perception","display_name":"color perception","score":0.47099998593330383},{"id":"https://openalex.org/keywords/consumer-purchase-intention","display_name":"consumer purchase intention","score":0.6520000100135803},{"id":"https://openalex.org/keywords/sensory-evaluation","display_name":"sensory evaluation","score":0.6230000257492065},{"id":"https://openalex.org/keywords/objective-color-measurement","display_name":"objective color measurement","score":0.6579999923706055},{"id":"https://openalex.org/keywords/l-value","display_name":"L-values","score":0.828000009059906},{"id":"https://openalex.org/keywords/hue-angle","display_name":"hue angle","score":0.9980000257492065},{"id":"https://openalex.org/keywords/cultivar-selection","display_name":"cultivar selection","score":0.9229999780654907},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.3310000002384186}],"concepts":[{"id":"https://openalex.org/C197321923","wikidata":"https://www.wikidata.org/wiki/Q4886","display_name":"Cultivar","level":2,"score":0.8435704708099365},{"id":"https://openalex.org/C126537357","wikidata":"https://www.wikidata.org/wiki/Q372948","display_name":"Hue","level":2,"score":0.7795215845108032},{"id":"https://openalex.org/C2776286235","wikidata":"https://www.wikidata.org/wiki/Q310438","display_name":"Phaseolus","level":2,"score":0.6699196696281433},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.6082811951637268},{"id":"https://openalex.org/C3019322551","wikidata":"https://www.wikidata.org/wiki/Q379813","display_name":"Dry bean","level":3,"score":0.5274641513824463},{"id":"https://openalex.org/C144027150","wikidata":"https://www.wikidata.org/wiki/Q48803","display_name":"Horticulture","level":1,"score":0.45650961995124817},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.2865399420261383},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10347244143486023},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09018924832344055}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21273/hortsci.44.3.737","doi":"https://doi.org/10.21273/hortsci.44.3.737","is_oa":true,"landing_page_url":"https://doi.org/10.21273/hortsci.44.3.737","pdf_url":"https://journals.ashs.org/downloadpdf/journals/hortsci/44/3/article-p737.pdf","source":{"id":"https://openalex.org/S183652945","display_name":"HortScience","issn_l":"0018-5345","issn":["0018-5345","2327-9834"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","jufo-1","norway-1","oarl","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4320800526","host_organization_name":"American Society for Horticultural Science","host_organization_lineage":["https://openalex.org/P4320800526"],"host_organization_lineage_names":["American Society for Horticultural Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HortScience","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21273/hortsci.44.3.737","doi":"https://doi.org/10.21273/hortsci.44.3.737","is_oa":true,"landing_page_url":"https://doi.org/10.21273/hortsci.44.3.737","pdf_url":"https://journals.ashs.org/downloadpdf/journals/hortsci/44/3/article-p737.pdf","source":{"id":"https://openalex.org/S183652945","display_name":"HortScience","issn_l":"0018-5345","issn":["0018-5345","2327-9834"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","jufo-1","norway-1","oarl","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4320800526","host_organization_name":"American Society for Horticultural Science","host_organization_lineage":["https://openalex.org/P4320800526"],"host_organization_lineage_names":["American Society for Horticultural Science"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"HortScience","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.991100013256073,"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2109633900.pdf","grobid_xml":"https://content.openalex.org/works/W2109633900.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1005764247","https://openalex.org/W1519266054","https://openalex.org/W2060465745","https://openalex.org/W2067321980","https://openalex.org/W2128280522","https://openalex.org/W2143555688","https://openalex.org/W2150829889","https://openalex.org/W2320157930","https://openalex.org/W2915674817","https://openalex.org/W4290992976"],"related_works":["https://openalex.org/W4390021855","https://openalex.org/W4322629319","https://openalex.org/W3135015016","https://openalex.org/W6987174995","https://openalex.org/W1981942964","https://openalex.org/W970727684","https://openalex.org/W2188382543","https://openalex.org/W2008957530","https://openalex.org/W4289844949","https://openalex.org/W1519266054"],"abstract_inverted_index":{"Snap":[0,263],"bean":[1,55,127,264],"(":[2],"Phaseolus":[3],"vulgaris":[4],"L.)":[5],"cultivars":[6,47,243],"with":[7,254],"pods":[8,56,128,139,168],"representing":[9],"a":[10,113,220],"range":[11],"of":[12,45,52,79,105,155,188,213,261,276],"greenness":[13],"were":[14,142,175,208,231,235],"grown":[15],"in":[16,20,87,116],"Oklahoma":[17],"field":[18],"trials":[19],"2001":[21,147],"and":[22,29,35,148,162,191,198,215],"2004.":[23],"Objective":[24],"color":[25,50,64,104,123,214,257,266],"evaluations":[26],"(L*":[27],"value":[28],"hue":[30,88],"angle)":[31],"performed":[32],"on":[33,125,144,149,245],"raw":[34,53,133,178],"cooked":[36,107,126],"pod":[37,265],"samples":[38,179],"from":[39,153],"10":[40],"(2001)":[41,194],"or":[42,195,259],"12":[43],"(2004)":[44],"these":[46,248],"indicated":[48],"that":[49,180],"testing":[51],"snap":[54],"may":[57,70,82],"not":[58,83,251,268],"be":[59,71,84,95,112],"sufficient":[60],"to":[61,73,94,111,183,210,217,237],"determine":[62],"the":[63,77,80,103,106,132,228,242],"after":[65,75,91],"cooking.":[66],"Although":[67],"L*":[68],"values":[69,90],"expected":[72,110],"decrease":[74],"cooking,":[76],"magnitude":[78],"changes":[81],"predictable.":[85],"Changes":[86],"angle":[89],"cooking":[92],"appear":[93],"even":[96],"more":[97],"variable":[98],"among":[99,241],"cultivars.":[100],"Therefore,":[101],"if":[102],"beans":[108],"is":[109,267],"deciding":[114],"factor":[115],"cultivar":[117,141,170],"selection,":[118],"we":[119],"would":[120],"recommend":[121],"conducting":[122],"tests":[124],"as":[129,131,177],"well":[130],"product.":[134],"Twenty":[135],"relatively":[136],"straight,":[137],"unblemished":[138],"per":[140,169],"harvested":[143],"20":[145],"June":[146,151],"30":[150],"2004":[152],"plants":[154],"\u2018Blue":[156],"Lake":[157],"274\u2019,":[158],"\u2018Brio\u2019,":[159],"\u2018Charon\u2019,":[160],"\u2018Jade\u2019,":[161],"\u2018Seville\u2019.":[163],"The":[164],"five":[165],"most":[166],"uniform":[167],"(all":[171],"sieve":[172],"Size":[173],"4)":[174],"presented":[176],"same":[181],"day":[182],"an":[184,204,269],"untrained":[185],"panel":[186],"consisting":[187],"seven":[189],"males":[190,197],"18":[192,199],"females":[193,200],"nine":[196],"(2004).":[201],"This":[202],"was":[203],"affective":[205],"test;":[206],"panelists":[207,234],"asked":[209],"evaluate":[211],"intensity":[212],"likeliness":[216],"buy":[218],"using":[219],"5-point":[221],"semantic":[222],"differential":[223],"scale.":[224],"Correlation":[225],"coefficients":[226],"for":[227],"two":[229],"attributes":[230],"calculated.":[232],"Sensory":[233],"able":[236],"make":[238],"subjective":[239],"distinctions":[240],"based":[244],"color.":[246],"However,":[247],"differences":[249],"did":[250],"necessarily":[252],"correlate":[253],"either":[255],"objective":[256],"measures":[258],"likelihood":[260],"purchase.":[262],"overriding":[270],"selection":[271],"criterion,":[272],"but":[273],"only":[274],"one":[275],"many":[277],"criteria":[278],"considered":[279],"by":[280],"consumers.":[281]},"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}