{"id":"https://openalex.org/W2107712936","doi":null,"title":"Sports Marketing: It's Not Just a Game Anymore","display_name":"Sports Marketing: It's Not Just a Game Anymore","publication_year":1995,"publication_date":"1995-10-01","ids":{"openalex":"https://openalex.org/W2107712936","mag":"2107712936"},"language":"en","primary_location":{"id":"mag:2107712936","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.org/books/OL787819M/Sports_marketing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076133200","display_name":"Phil Schaaf","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Phil Schaaf","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5076133200"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":52,"citation_normalized_percentile":{"value":0.35189873,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5292999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5292999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.31200000643730164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.062199998646974564,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.878000020980835},{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.8529999852180481},{"id":"https://openalex.org/keywords/sports-entertainment","display_name":"sports entertainment","score":0.6940000057220459},{"id":"https://openalex.org/keywords/commercialization-of-sport","display_name":"commercialization of sport","score":0.8949999809265137},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8420000076293945},{"id":"https://openalex.org/keywords/sports-advertising","display_name":"sports advertising","score":0.4320000112056732}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7640005350112915},{"id":"https://openalex.org/C2781426162","wikidata":"https://www.wikidata.org/wiki/Q2275793","display_name":"Casual","level":2,"score":0.7174524664878845},{"id":"https://openalex.org/C2777680339","wikidata":"https://www.wikidata.org/wiki/Q218202","display_name":"Nike","level":2,"score":0.583331286907196},{"id":"https://openalex.org/C109168655","wikidata":"https://www.wikidata.org/wiki/Q242988","display_name":"Liberian dollar","level":2,"score":0.5825784802436829},{"id":"https://openalex.org/C2778539849","wikidata":"https://www.wikidata.org/wiki/Q7596467","display_name":"Stadium","level":2,"score":0.5762150287628174},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5421039462089539},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5326874852180481},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5220503807067871},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15784484148025513},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2107712936","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.org/books/OL787819M/Sports_marketing","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W347539807","https://openalex.org/W2564254941","https://openalex.org/W4312631014","https://openalex.org/W3060111280","https://openalex.org/W1515773518","https://openalex.org/W637462386","https://openalex.org/W4235903597","https://openalex.org/W2982880185","https://openalex.org/W7033219455","https://openalex.org/W2286414293"],"abstract_inverted_index":{"In":[0],"this":[1],"captivating":[2],"and":[3,14,20,29,41,76],"easy-to-read":[4],"book,":[5],"Phil":[6],"Schaaf":[7],"traces":[8],"the":[9,18,60],"subsidy":[10],"mechanism":[11],"of":[12,22,34],"sponsorship":[13],"its":[15],"influence":[16],"on":[17],"presentation":[19],"commercialisation":[21],"sports":[23],"entertainment.":[24],"Why":[25],"do":[26,43],"McDonald's,":[27],"Hanes,":[28],"Nike":[30],"pay":[31],"huge":[32],"amounts":[33],"money":[35],"to":[36],"be":[37],"associated":[38],"with":[39],"sports,":[40],"why":[42],"they":[44],"choose":[45],"celebrity":[46],"endorsers,":[47],"or":[48],"buy":[49],"in-stadium":[50],"advertising":[51,70],"opportunities?":[52],"You":[53],"will":[54],"feel":[55],"like":[56],"you":[57],"are":[58,66],"in":[59],"board":[61],"room":[62],"where":[63],"multimillion-dollar":[64],"decisions":[65],"being":[67],"made":[68],"by":[69],"heavy-hitters.":[71],"For":[72],"both":[73],"seasoned":[74],"fans":[75],"casual":[77],"observers,":[78],"Sports":[79],"Marketing":[80],"proves":[81],"that":[82],"it's":[83],"not":[84],"just":[85],"a":[86],"game":[87],"anymore.":[88]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":5}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}