{"id":"https://openalex.org/W2106905552","doi":"https://doi.org/10.1177/074391569501400206","title":"Reader Categorization of a Controversial Communication: Advertisement versus Editorial","display_name":"Reader Categorization of a Controversial Communication: Advertisement versus Editorial","publication_year":1995,"publication_date":"1995-09-01","ids":{"openalex":"https://openalex.org/W2106905552","doi":"https://doi.org/10.1177/074391569501400206","mag":"2106905552"},"language":"en","primary_location":{"id":"doi:10.1177/074391569501400206","doi":"https://doi.org/10.1177/074391569501400206","is_oa":false,"landing_page_url":"https://doi.org/10.1177/074391569501400206","pdf_url":null,"source":{"id":"https://openalex.org/S37376905","display_name":"Journal of Public Policy & Marketing","issn_l":"0743-9156","issn":["0743-9156","1547-7207"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Policy & Marketing","raw_type":"journal-article"},"volume":null,"type":"editorial","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003650760","display_name":"J. B. Wilkinson","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I161203489","display_name":"Youngstown State University","ror":"https://ror.org/038zf2n28","country_code":"US","type":"education","lineage":["https://openalex.org/I161203489"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"J. B. Wilkinson","raw_affiliation_strings":["Williamson College of Business Administration, Youngstown State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Williamson College of Business Administration, Youngstown State University","institution_ids":["https://openalex.org/I161203489"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068124376","display_name":"Douglas R. Hausknecht","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I110152177","display_name":"University of Akron","ror":"https://ror.org/02kyckx55","country_code":"US","type":"education","lineage":["https://openalex.org/I110152177"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Douglas R. Hausknecht","raw_affiliation_strings":["College of Business Administration, University of Akron"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, University of Akron","institution_ids":["https://openalex.org/I110152177"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046634642","display_name":"George E. Prough","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I110152177","display_name":"University of Akron","ror":"https://ror.org/02kyckx55","country_code":"US","type":"education","lineage":["https://openalex.org/I110152177"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"George E. Prough","raw_affiliation_strings":["College of Business Administration, University of Akron"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, University of Akron","institution_ids":["https://openalex.org/I110152177"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"2","first_page":"245","last_page":"254"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20010000467300415,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20010000467300415,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.1979999989271164,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10060","display_name":"Smoking Behavior and Cessation","score":0.13619999587535858,"subfield":{"id":"https://openalex.org/subfields/2737","display_name":"Physiology (medical)"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tobacco-advertising","display_name":"tobacco advertising","score":0.4390000104904175},{"id":"https://openalex.org/keywords/cigarette-advertising","display_name":"cigarette advertising","score":0.5130000114440918},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.527999997138977},{"id":"https://openalex.org/keywords/source-credibility","display_name":"source credibility","score":0.34299999475479126},{"id":"https://openalex.org/keywords/r-j-reynolds-tobacco-company","display_name":"R. J. Reynolds Tobacco Company","score":0.800000011920929},{"id":"https://openalex.org/keywords/persuasive-communication","display_name":"persuasive communication","score":0.4359999895095825}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7031005024909973},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.6844838261604309},{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.6653789281845093},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5147002339363098},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15722551941871643},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10359048843383789},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/074391569501400206","doi":"https://doi.org/10.1177/074391569501400206","is_oa":false,"landing_page_url":"https://doi.org/10.1177/074391569501400206","pdf_url":null,"source":{"id":"https://openalex.org/S37376905","display_name":"Journal of Public Policy & Marketing","issn_l":"0743-9156","issn":["0743-9156","1547-7207"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Policy & Marketing","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.684.8345","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.684.8345","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ideaexchange.uakron.edu/cgi/viewcontent.cgi?article%3D1001%26context%3Dmarketing_ideas","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1555480643","https://openalex.org/W1976094627","https://openalex.org/W1982406774","https://openalex.org/W1988467405","https://openalex.org/W2051531794","https://openalex.org/W2059504926","https://openalex.org/W2080254732","https://openalex.org/W2086613976","https://openalex.org/W2087865515","https://openalex.org/W2108639175","https://openalex.org/W2110393741","https://openalex.org/W2313832200","https://openalex.org/W2334617624","https://openalex.org/W4243375874","https://openalex.org/W4244528316"],"related_works":["https://openalex.org/W1998933634","https://openalex.org/W2210930438","https://openalex.org/W2027339944","https://openalex.org/W2065628754","https://openalex.org/W2970002917","https://openalex.org/W3123711661","https://openalex.org/W2208568740","https://openalex.org/W2271237882","https://openalex.org/W2988729069","https://openalex.org/W659306359"],"abstract_inverted_index":{"Using":[0],"a":[1,120],"disguised,":[2],"structured":[3],"technique,":[4],"the":[5,42,49,71,76,96,128,132,159,167],"authors":[6,150],"collected":[7],"consumer":[8,171],"judgments":[9],"regarding":[10],"an":[11,29,57,99,135],"editorial":[12,58,106,136],"advertisement":[13,100],"entitled":[14],"\u201cOf":[15,43,77],"cigarettes":[16,44,78],"and":[17,39,45,79,116,145,154,164],"science\u201d":[18,46,80],"sponsored":[19,109],"by":[20,110],"R.":[21,111],"J.":[22,112],"Reynolds":[23,113],"Tobacco":[24,114],"Company.":[25],"Respondents":[26],"were":[27,62],"shown":[28],"actual":[30],"newspaper":[31],"section":[32],"that":[33,82,152],"contained":[34],"different":[35,104],"types":[36],"of":[37,75,93,127,138,141,161,166],"editorials":[38],"advertisements,":[40],"including":[41],"item.":[47],"After":[48],"respondents":[50,94],"indirectly":[51],"classified":[52],"each":[53],"item":[54,81,97],"as":[55,88,134],"either":[56],"or":[59,73,122],"advertisement,":[60],"they":[61,89],"asked":[63],"to":[64,85,118],"list":[65],"at":[66],"least":[67],"two":[68],"characteristics":[69],"about":[70],"appearance":[72],"wording":[74],"caused":[83],"them":[84],"classify":[86],"it":[87,102],"did.":[90],"The":[91,149],"majority":[92],"thought":[95],"was":[98,108],"because":[101,137],"looked":[103],"from":[105],"items,":[107],"Company,":[115],"seemed":[117],"have":[119],"persuasive":[121],"promotional":[123],"content.":[124],"Over":[125],"one-fourth":[126],"respondents,":[129],"however,":[130],"identified":[131],"communication":[133],"its":[139,146],"lack":[140],"direct":[142],"sales":[143],"information":[144],"extensive":[147],"wording.":[148],"contend":[151],"legal":[153],"regulatory":[155],"bodies":[156],"should":[157],"consider":[158],"effects":[160],"both":[162],"source":[163],"intent":[165],"message":[168],"when":[169],"arguing":[170],"impact.":[172]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}