{"id":"https://openalex.org/W2105037366","doi":"https://doi.org/10.1509/jmkr.2005.42.4.431","title":"Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing","display_name":"Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing","publication_year":2005,"publication_date":"2005-10-04","ids":{"openalex":"https://openalex.org/W2105037366","doi":"https://doi.org/10.1509/jmkr.2005.42.4.431","mag":"2105037366"},"language":"en","primary_location":{"id":"doi:10.1509/jmkr.2005.42.4.431","doi":"https://doi.org/10.1509/jmkr.2005.42.4.431","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.2005.42.4.431","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006946699","display_name":"Debora Viana Thompson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Debora Viana Thompson","raw_affiliation_strings":["Department of Marketing, University of Maryland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Maryland","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101837522","display_name":"Rebecca W. Hamilton","orcid":"https://orcid.org/0000-0003-1515-4590","observed_orcids":["https://orcid.org/0000-0003-1515-4590"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Rebecca W. Hamilton","raw_affiliation_strings":["Department of Marketing, University of Maryland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Maryland","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037954003","display_name":"Roland T. Rust","orcid":"https://orcid.org/0000-0003-2433-7719","observed_orcids":["https://orcid.org/0000-0003-2433-7719"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Roland T. Rust","raw_affiliation_strings":["Department of Marketing, University of Maryland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, University of Maryland","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5006946699","https://openalex.org/A5037954003","https://openalex.org/A5101837522"],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":71.3196,"has_fulltext":false,"cited_by_count":710,"citation_normalized_percentile":{"value":0.99932602,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"42","issue":"4","first_page":"431","last_page":"442"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5853999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5853999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.14229999482631683,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.048500001430511475,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-complexity","display_name":"product complexity","score":0.593999981880188},{"id":"https://openalex.org/keywords/usability","display_name":"usability","score":0.9480000138282776},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.6990000009536743},{"id":"https://openalex.org/keywords/product-evaluation","display_name":"product evaluation","score":0.5389999747276306},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6690000295639038},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.9549999833106995},{"id":"https://openalex.org/keywords/product-specialization","display_name":"product specialization","score":0.5270000100135803},{"id":"https://openalex.org/keywords/analytical-model","display_name":"analytical model","score":0.4000000059604645}],"concepts":[{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.7504976987838745},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.7346206903457642},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7169232368469238},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6113024353981018},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5298927426338196},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.45363813638687134},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.38243624567985535},{"id":"https://openalex.org/C112930515","wikidata":"https://www.wikidata.org/wiki/Q4389547","display_name":"Risk analysis (engineering)","level":1,"score":0.3242679834365845},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.27372661232948303},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2699602246284485},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.21618390083312988},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.20424610376358032},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1509/jmkr.2005.42.4.431","doi":"https://doi.org/10.1509/jmkr.2005.42.4.431","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.2005.42.4.431","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.144.6030","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.144.6030","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.gsb.stanford.edu/facseminars/pdfs/Thompson_Feature_Fatigue.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W156377796","https://openalex.org/W583817867","https://openalex.org/W1553979608","https://openalex.org/W1557529986","https://openalex.org/W1887964395","https://openalex.org/W1956175948","https://openalex.org/W2012227281","https://openalex.org/W2013372156","https://openalex.org/W2028344773","https://openalex.org/W2029360914","https://openalex.org/W2029636682","https://openalex.org/W2037057633","https://openalex.org/W2040146653","https://openalex.org/W2043070498","https://openalex.org/W2047860167","https://openalex.org/W2059329554","https://openalex.org/W2066575677","https://openalex.org/W2077937580","https://openalex.org/W2081872119","https://openalex.org/W2093489242","https://openalex.org/W2104093905","https://openalex.org/W2107860183","https://openalex.org/W2108860923","https://openalex.org/W2155378746","https://openalex.org/W2315635752","https://openalex.org/W2315697089","https://openalex.org/W2335060687","https://openalex.org/W2342091124","https://openalex.org/W2768493217","https://openalex.org/W3023580939","https://openalex.org/W4233023372","https://openalex.org/W4234062978","https://openalex.org/W4298140396"],"related_works":["https://openalex.org/W61461548","https://openalex.org/W2016015613","https://openalex.org/W2021335342","https://openalex.org/W3183773788","https://openalex.org/W1544742906","https://openalex.org/W2089317291","https://openalex.org/W2102512344","https://openalex.org/W1930940922","https://openalex.org/W2765460515","https://openalex.org/W3176848089"],"abstract_inverted_index":{"As":[0,142],"technology":[1],"advances,":[2],"it":[3],"becomes":[4],"more":[5,66,167],"feasible":[6],"to":[7,38,68,73,82],"load":[8],"products":[9,55,86],"with":[10,171],"a":[11,31,163,172],"large":[12],"number":[13,122,151,165,174],"of":[14,17,123,133,152,166,175],"features,":[15,136,176],"each":[16,170],"which":[18],"individually":[19],"might":[20],"be":[21],"perceived":[22],"as":[23],"useful.":[24],"However,":[25],"too":[26,134],"many":[27,135],"features":[28,124,153,182],"can":[29],"make":[30],"product":[32],"overwhelming":[33],"for":[34,48],"consumers":[35,44,64],"and":[36,50,56,70],"difficult":[37],"use.":[39],"Three":[40],"studies":[41],"examine":[42],"how":[43,57],"balance":[45],"their":[46,91],"desires":[47,59],"capability":[49,69],"usability":[51,74],"when":[52,93],"they":[53,80,94],"evaluate":[54],"these":[58,106],"shift":[60],"over":[61],"time.":[62],"Because":[63],"give":[65],"weight":[67,72],"less":[71],"before":[75],"use":[76,95],"than":[77,178],"after":[78],"use,":[79],"tend":[81],"choose":[83],"overly":[84],"complex":[85],"that":[87,119,125,158],"do":[88],"not":[89],"maximize":[90],"satisfaction":[92],"them,":[96],"resulting":[97],"in":[98,130],"\u201dfeature":[99],"fatigue.\u201d":[100],"An":[101],"analytical":[102],"model":[103,117],"based":[104],"on":[105,145],"results":[107,129,156],"provides":[108],"additional":[109],"insights":[110],"into":[111,183],"the":[112,121,131,143,149],"feature":[113],"fatigue":[114],"effect.":[115],"This":[116],"shows":[118],"choosing":[120],"maximizes":[126],"initial":[127],"choice":[128],"inclusion":[132],"potentially":[137],"decreasing":[138],"customer":[139],"lifetime":[140],"value.":[141],"emphasis":[144],"future":[146],"sales":[147],"increases,":[148],"optimal":[150],"decreases.":[154],"The":[155],"suggest":[157],"firms":[159],"should":[160],"consider":[161],"having":[162],"larger":[164],"specialized":[168],"products,":[169],"limited":[173],"rather":[177],"loading":[179],"all":[180],"possible":[181],"one":[184],"product.":[185]},"counts_by_year":[{"year":2026,"cited_by_count":41},{"year":2025,"cited_by_count":26},{"year":2024,"cited_by_count":23},{"year":2023,"cited_by_count":28},{"year":2022,"cited_by_count":47},{"year":2021,"cited_by_count":51},{"year":2020,"cited_by_count":38},{"year":2019,"cited_by_count":35},{"year":2018,"cited_by_count":37},{"year":2017,"cited_by_count":38},{"year":2016,"cited_by_count":35},{"year":2015,"cited_by_count":45},{"year":2014,"cited_by_count":44},{"year":2013,"cited_by_count":34},{"year":2012,"cited_by_count":40}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
