{"id":"https://openalex.org/W2104659974","doi":"https://doi.org/10.1002/ace.36719863103","title":"Basic concepts and principles of marketing","display_name":"Basic concepts and principles of marketing","publication_year":1986,"publication_date":"1986-09-01","ids":{"openalex":"https://openalex.org/W2104659974","doi":"https://doi.org/10.1002/ace.36719863103","mag":"2104659974"},"language":"en","primary_location":{"id":"doi:10.1002/ace.36719863103","doi":"https://doi.org/10.1002/ace.36719863103","is_oa":false,"landing_page_url":"https://doi.org/10.1002/ace.36719863103","pdf_url":null,"source":{"id":"https://openalex.org/S162482565","display_name":"New Directions for Adult and Continuing Education","issn_l":"1052-2891","issn":["1052-2891","1536-0717"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Directions for Adult and Continuing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034848837","display_name":"Hal Beder","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Hal Beder","raw_affiliation_strings":["Associate professor of adult and continuing education at Rutgers University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate professor of adult and continuing education at Rutgers University","institution_ids":["https://openalex.org/I102322142"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5034848837"],"corresponding_institution_ids":["https://openalex.org/I102322142"],"apc_list":{"value":3140,"currency":"USD","value_usd":3140},"apc_paid":null,"fwci":1.1483,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.86130812,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1986","issue":"31","first_page":"3","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.6704000234603882,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.6704000234603882,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.29809999465942383,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.008299999870359898,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.640999972820282},{"id":"https://openalex.org/keywords/marketing-principles","display_name":"marketing principles","score":0.9580000042915344},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.8830000162124634}],"concepts":[{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.6846753358840942},{"id":"https://openalex.org/C2988064887","wikidata":"https://www.wikidata.org/wiki/Q828748","display_name":"Continuing education","level":2,"score":0.6513230204582214},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.4244537055492401},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41518527269363403},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3363129496574402},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33012062311172485},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.1809811294078827},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.10962167382240295}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/ace.36719863103","doi":"https://doi.org/10.1002/ace.36719863103","is_oa":false,"landing_page_url":"https://doi.org/10.1002/ace.36719863103","pdf_url":null,"source":{"id":"https://openalex.org/S162482565","display_name":"New Directions for Adult and Continuing Education","issn_l":"1052-2891","issn":["1052-2891","1536-0717"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"New Directions for Adult and Continuing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W620352247","https://openalex.org/W2028651108","https://openalex.org/W2068127736","https://openalex.org/W4300488723"],"related_works":["https://openalex.org/W2159494665","https://openalex.org/W4242986159","https://openalex.org/W252778381","https://openalex.org/W2007806398","https://openalex.org/W4231846494","https://openalex.org/W4235022919","https://openalex.org/W337332466","https://openalex.org/W2025861324","https://openalex.org/W2328899413","https://openalex.org/W1995695926"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-23T05:00:35.095934","created_date":"2016-06-24T00:00:00"}
