{"id":"https://openalex.org/W2103984465","doi":"https://doi.org/10.1177/016344379401600308","title":"Gender Advertising in the US and India: Exporting Cultural Stereotypes","display_name":"Gender Advertising in the US and India: Exporting Cultural Stereotypes","publication_year":1994,"publication_date":"1994-07-01","ids":{"openalex":"https://openalex.org/W2103984465","doi":"https://doi.org/10.1177/016344379401600308","mag":"2103984465"},"language":"en","primary_location":{"id":"doi:10.1177/016344379401600308","doi":"https://doi.org/10.1177/016344379401600308","is_oa":false,"landing_page_url":"https://doi.org/10.1177/016344379401600308","pdf_url":null,"source":{"id":"https://openalex.org/S18522216","display_name":"Media Culture & Society","issn_l":"0163-4437","issn":["0163-4437","1460-3675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media, Culture &amp; Society","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054426418","display_name":"Michael James Griffin","orcid":"https://orcid.org/0000-0003-0743-9502","observed_orcids":["https://orcid.org/0000-0003-0743-9502"]},"institutions":[{"id":"https://openalex.org/I130238516","display_name":"University of Minnesota","ror":"https://ror.org/017zqws13","country_code":"US","type":"education","lineage":["https://openalex.org/I130238516"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael Griffin","raw_affiliation_strings":["School of Journalism and Mass Communication, University of Minnesota, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Mass Communication, University of Minnesota, USA","institution_ids":["https://openalex.org/I130238516"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066580309","display_name":"Kasisomayajula Viswanath","orcid":"https://orcid.org/0000-0002-4795-5803","observed_orcids":["https://orcid.org/0000-0002-4795-5803"]},"institutions":[{"id":"https://openalex.org/I52357470","display_name":"The Ohio State University","ror":"https://ror.org/00rs6vg23","country_code":"US","type":"education","lineage":["https://openalex.org/I52357470"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"K. Viswanath","raw_affiliation_strings":["School of Journalism, Ohio State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism, Ohio State University, USA","institution_ids":["https://openalex.org/I52357470"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001914010","display_name":"Dona Schwartz","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130238516","display_name":"University of Minnesota","ror":"https://ror.org/017zqws13","country_code":"US","type":"education","lineage":["https://openalex.org/I130238516"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dona Schwartz","raw_affiliation_strings":["School of Journalism and Mass Communication, University of Minnesota, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Mass Communication, University of Minnesota, USA","institution_ids":["https://openalex.org/I130238516"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":2.9909,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.91844364,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"16","issue":"3","first_page":"487","last_page":"507"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cultural-stereotypes","display_name":"cultural stereotypes","score":0.9570000171661377},{"id":"https://openalex.org/keywords/cross-cultural-advertising","display_name":"cross-cultural advertising","score":0.6470000147819519},{"id":"https://openalex.org/keywords/women-in-advertising","display_name":"women in advertising","score":0.4659999907016754},{"id":"https://openalex.org/keywords/gender-norms","display_name":"gender norms","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6738541126251221},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3818305432796478},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2641230821609497}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/016344379401600308","doi":"https://doi.org/10.1177/016344379401600308","is_oa":false,"landing_page_url":"https://doi.org/10.1177/016344379401600308","pdf_url":null,"source":{"id":"https://openalex.org/S18522216","display_name":"Media Culture & Society","issn_l":"0163-4437","issn":["0163-4437","1460-3675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Media, Culture &amp; Society","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.6025999784469604,"display_name":"Gender equality"}],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/5","score":0.7200000286102295,"display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W156783367","https://openalex.org/W157069157","https://openalex.org/W313838908","https://openalex.org/W608003652","https://openalex.org/W1022997705","https://openalex.org/W1523808556","https://openalex.org/W1596243159","https://openalex.org/W1639073831","https://openalex.org/W1996448784","https://openalex.org/W2000145975","https://openalex.org/W2000838522","https://openalex.org/W2005891085","https://openalex.org/W2012935931","https://openalex.org/W2024811207","https://openalex.org/W2030794888","https://openalex.org/W2042067276","https://openalex.org/W2044950274","https://openalex.org/W2051222194","https://openalex.org/W2074863150","https://openalex.org/W2160059638","https://openalex.org/W2160925933","https://openalex.org/W2315581433","https://openalex.org/W2344632577","https://openalex.org/W3109482897","https://openalex.org/W3214162734","https://openalex.org/W4240681106","https://openalex.org/W4242430719","https://openalex.org/W4245707730","https://openalex.org/W4245776102","https://openalex.org/W4297081765","https://openalex.org/W4300410682"],"related_works":["https://openalex.org/W2530649371","https://openalex.org/W4411177457","https://openalex.org/W1972271975","https://openalex.org/W4412731331","https://openalex.org/W2476710522","https://openalex.org/W2884584472","https://openalex.org/W3040799934","https://openalex.org/W2801899322","https://openalex.org/W2399135605","https://openalex.org/W4410991000"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
