{"id":"https://openalex.org/W2103137369","doi":"https://doi.org/10.1016/j.ijresmar.2010.08.001","title":"Enhancing marketing with engineering: Optimal product line design for heterogeneous markets","display_name":"Enhancing marketing with engineering: Optimal product line design for heterogeneous markets","publication_year":2011,"publication_date":"2011-01-12","ids":{"openalex":"https://openalex.org/W2103137369","doi":"https://doi.org/10.1016/j.ijresmar.2010.08.001","mag":"2103137369"},"language":"en","primary_location":{"id":"doi:10.1016/j.ijresmar.2010.08.001","doi":"https://doi.org/10.1016/j.ijresmar.2010.08.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2010.08.001","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1793388_code1055547.pdf?abstractid=1654516","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043299935","display_name":"Jeremy J. Michalek","orcid":"https://orcid.org/0000-0001-7678-8197","observed_orcids":["https://orcid.org/0000-0001-7678-8197"]},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jeremy J. Michalek","raw_affiliation_strings":["Mechanical Engineering, Engineering and Public Policy, Carnegie Mellon University, United States","Carnegie Mellon University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mechanical Engineering, Engineering and Public Policy, Carnegie Mellon University, United States","institution_ids":["https://openalex.org/I74973139"]},{"raw_affiliation_string":"Carnegie Mellon University","institution_ids":["https://openalex.org/I74973139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011917412","display_name":"Peter Ebbes","orcid":"https://orcid.org/0000-0002-6561-5319","observed_orcids":["https://orcid.org/0000-0002-6561-5319"]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]},{"id":"https://openalex.org/I83860666","display_name":"HEC Paris","ror":"https://ror.org/0423jsj19","country_code":"FR","type":"education","lineage":["https://openalex.org/I83860666"]}],"countries":["FR","US"],"is_corresponding":true,"raw_author_name":"Peter Ebbes","raw_affiliation_strings":["Smeal College of Business, Pennsylvania State University, United States","HEC Paris - Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Smeal College of Business, Pennsylvania State University, United States","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"HEC Paris - Marketing","institution_ids":["https://openalex.org/I83860666"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039798676","display_name":"Feray Ad\u0131g\u00fczel","orcid":"https://orcid.org/0000-0002-5289-1701","observed_orcids":["https://orcid.org/0000-0002-5289-1701"]},"institutions":[{"id":"https://openalex.org/I865915315","display_name":"Vrije Universiteit Amsterdam","ror":"https://ror.org/008xxew50","country_code":"NL","type":"education","lineage":["https://openalex.org/I865915315"]},{"id":"https://openalex.org/I913958620","display_name":"Erasmus University Rotterdam","ror":"https://ror.org/057w15z03","country_code":"NL","type":"education","lineage":["https://openalex.org/I913958620"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Feray Adig\u00fczel","raw_affiliation_strings":["Economics and Business Administration, Vrije Universiteit Amsterdam, Netherlands","Erasmus University Rotterdam (EUR)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Economics and Business Administration, Vrije Universiteit Amsterdam, Netherlands","institution_ids":["https://openalex.org/I865915315"]},{"raw_affiliation_string":"Erasmus University Rotterdam (EUR)","institution_ids":["https://openalex.org/I913958620"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032838874","display_name":"Fred M. Feinberg","orcid":"https://orcid.org/0000-0003-2238-0721","observed_orcids":["https://orcid.org/0000-0003-2238-0721"]},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Fred M. Feinberg","raw_affiliation_strings":["Ross School of Business, University of Michigan, United States","University of Michigan, Stephen M. Ross School of Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ross School of Business, University of Michigan, United States","institution_ids":["https://openalex.org/I27837315"]},{"raw_affiliation_string":"University of Michigan, Stephen M. Ross School of Business","institution_ids":["https://openalex.org/I27837315"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029082567","display_name":"Panos Y. Papalambros","orcid":"https://orcid.org/0000-0002-2630-7436","observed_orcids":["https://orcid.org/0000-0002-2630-7436"]},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Panos Y. Papalambros","raw_affiliation_strings":["Mechanical Engineering, University of Michigan, United States","University of Michigan at Ann Arbor"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mechanical Engineering, University of Michigan, United States","institution_ids":["https://openalex.org/I27837315"]},{"raw_affiliation_string":"University of Michigan at Ann Arbor","institution_ids":["https://openalex.org/I27837315"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5011917412"],"corresponding_institution_ids":["https://openalex.org/I130769515","https://openalex.org/I83860666"],"apc_list":{"value":4000,"currency":"USD","value_usd":4000},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.28018934,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"28","issue":"1","first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.010599999688565731,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-line-design","display_name":"product line design","score":0.9100000262260437},{"id":"https://openalex.org/keywords/preference-heterogeneity","display_name":"preference heterogeneity","score":0.7639999985694885},{"id":"https://openalex.org/keywords/conjoint-analysis","display_name":"conjoint analysis","score":0.8059999942779541},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.6840000152587891},{"id":"https://openalex.org/keywords/cannibalization","display_name":"cannibalization","score":0.8769999742507935},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.8569999933242798}],"concepts":[{"id":"https://openalex.org/C2777538425","wikidata":"https://www.wikidata.org/wiki/Q1154300","display_name":"Cannibalization","level":2,"score":0.8369529247283936},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.6731163263320923},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6548141241073608},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5669946670532227},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.5386566519737244},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5175765752792358},{"id":"https://openalex.org/C120823896","wikidata":"https://www.wikidata.org/wiki/Q1043226","display_name":"Product design","level":3,"score":0.4990992546081543},{"id":"https://openalex.org/C33556415","wikidata":"https://www.wikidata.org/wiki/Q1200129","display_name":"Product differentiation","level":3,"score":0.439449667930603},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.35875576734542847},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3531445264816284},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2840389013290405},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.26217055320739746},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23319387435913086},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1804746687412262},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C16520705","wikidata":"https://www.wikidata.org/wiki/Q601799","display_name":"Cournot competition","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1016/j.ijresmar.2010.08.001","doi":"https://doi.org/10.1016/j.ijresmar.2010.08.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ijresmar.2010.08.001","pdf_url":null,"source":{"id":"https://openalex.org/S11810700","display_name":"International Journal of Research in Marketing","issn_l":"0167-8116","issn":["0167-8116","1873-8001"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research in Marketing","raw_type":"journal-article"},{"id":"mag:2103137369","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1793388_code1055547.pdf?abstractid=1654516","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},{"id":"pmh:oai:RePEc:eee:ijrema:v:28:y:2011:i:1:p:1-12","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0167811610000698","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:irep.ntu.ac.uk:48981","doi":null,"is_oa":false,"landing_page_url":"http://irep.ntu.ac.uk/id/eprint/48981/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400559","display_name":"Nottingham Trent University's Institutional Repository (Nottingham Trent Repository)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I52590639","host_organization_name":"Nottingham Trent University","host_organization_lineage":["https://openalex.org/I52590639"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"mag:2103137369","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1793388_code1055547.pdf?abstractid=1654516","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W1492435095","https://openalex.org/W1496404606","https://openalex.org/W1501399145","https://openalex.org/W1545986406","https://openalex.org/W1616175439","https://openalex.org/W1980405383","https://openalex.org/W1980799771","https://openalex.org/W1983297675","https://openalex.org/W1998076352","https://openalex.org/W1999275693","https://openalex.org/W2006589857","https://openalex.org/W2010054513","https://openalex.org/W2011006421","https://openalex.org/W2016017943","https://openalex.org/W2021799479","https://openalex.org/W2030203254","https://openalex.org/W2036910721","https://openalex.org/W2037502301","https://openalex.org/W2042141923","https://openalex.org/W2042462687","https://openalex.org/W2045656233","https://openalex.org/W2045688086","https://openalex.org/W2054663093","https://openalex.org/W2057765075","https://openalex.org/W2058914639","https://openalex.org/W2070941419","https://openalex.org/W2071308900","https://openalex.org/W2074609299","https://openalex.org/W2082789409","https://openalex.org/W2084725914","https://openalex.org/W2088359445","https://openalex.org/W2089061651","https://openalex.org/W2090207125","https://openalex.org/W2091071785","https://openalex.org/W2091874291","https://openalex.org/W2094078184","https://openalex.org/W2099545021","https://openalex.org/W2116196523","https://openalex.org/W2119940522","https://openalex.org/W2121981460","https://openalex.org/W2135548399","https://openalex.org/W2143707047","https://openalex.org/W2143846835","https://openalex.org/W2146532026","https://openalex.org/W2150658633","https://openalex.org/W2152081677","https://openalex.org/W2154389542","https://openalex.org/W2158874658","https://openalex.org/W2160182009","https://openalex.org/W2162870748","https://openalex.org/W2177980565","https://openalex.org/W2191696683","https://openalex.org/W3122433681","https://openalex.org/W3123449022","https://openalex.org/W3124354616","https://openalex.org/W3125560442","https://openalex.org/W3139104220"],"related_works":["https://openalex.org/W3125303440","https://openalex.org/W7095841823","https://openalex.org/W7097139463","https://openalex.org/W7100847332","https://openalex.org/W3010979362","https://openalex.org/W2325433536","https://openalex.org/W1545986406","https://openalex.org/W7206537982","https://openalex.org/W4244512183","https://openalex.org/W2006589857"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
