{"id":"https://openalex.org/W2102310035","doi":null,"title":"TV advertisement and Social Networks: an empirical study with young adults","display_name":"TV advertisement and Social Networks: an empirical study with young adults","publication_year":2013,"publication_date":"2013-03-18","ids":{"openalex":"https://openalex.org/W2102310035","mag":"2102310035"},"language":"en","primary_location":{"id":"pmh:oai:run.unl.pt:10362/9830","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/9830","pdf_url":"https://run.unl.pt/bitstreams/c786d2ea-d6a0-4c6e-a55b-3a483081d57f/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://run.unl.pt/bitstreams/c786d2ea-d6a0-4c6e-a55b-3a483081d57f/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073153149","display_name":"Luca Sigot","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Luca Sigot","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5073153149"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.7979999780654907},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6380000114440918},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.734000027179718},{"id":"https://openalex.org/keywords/social-media-engagement","display_name":"social media engagement","score":0.3240000009536743},{"id":"https://openalex.org/keywords/young-adults","display_name":"young adults","score":0.7379999756813049}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.783872127532959},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5733107924461365},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.46739324927330017},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23817294836044312}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:run.unl.pt:10362/9830","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/9830","pdf_url":"https://run.unl.pt/bitstreams/c786d2ea-d6a0-4c6e-a55b-3a483081d57f/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"mag:2102310035","doi":null,"is_oa":false,"landing_page_url":"https://run.unl.pt/bitstream/10362/9830/1/Sigot_2013.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:run.unl.pt:10362/9830","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/9830","pdf_url":"https://run.unl.pt/bitstreams/c786d2ea-d6a0-4c6e-a55b-3a483081d57f/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2102310035.pdf","grobid_xml":"https://content.openalex.org/works/W2102310035.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W40707946","https://openalex.org/W429989302","https://openalex.org/W624184069","https://openalex.org/W779428347","https://openalex.org/W1978236322","https://openalex.org/W1980284546","https://openalex.org/W1981454493","https://openalex.org/W1984994087","https://openalex.org/W1988400974","https://openalex.org/W1989446738","https://openalex.org/W1989840744","https://openalex.org/W1992098088","https://openalex.org/W2000561090","https://openalex.org/W2003266650","https://openalex.org/W2004761654","https://openalex.org/W2010157146","https://openalex.org/W2013372156","https://openalex.org/W2034010602","https://openalex.org/W2035942211","https://openalex.org/W2037148213","https://openalex.org/W2037694567","https://openalex.org/W2039000174","https://openalex.org/W2045246449","https://openalex.org/W2048988518","https://openalex.org/W2055822187","https://openalex.org/W2056445843","https://openalex.org/W2057776043","https://openalex.org/W2059002215","https://openalex.org/W2072276866","https://openalex.org/W2080152803","https://openalex.org/W2082250078","https://openalex.org/W2082770034","https://openalex.org/W2086710529","https://openalex.org/W2092702832","https://openalex.org/W2094136133","https://openalex.org/W2123812089","https://openalex.org/W2134056277","https://openalex.org/W2139173704","https://openalex.org/W2145019283","https://openalex.org/W2147299849","https://openalex.org/W2151582857","https://openalex.org/W2156022826","https://openalex.org/W2157883242","https://openalex.org/W2160455917","https://openalex.org/W2165760994","https://openalex.org/W2167560365","https://openalex.org/W2171336051","https://openalex.org/W2324616146","https://openalex.org/W2967503036","https://openalex.org/W4234262660","https://openalex.org/W4238722264","https://openalex.org/W4317651588"],"related_works":["https://openalex.org/W2143031227","https://openalex.org/W7046126079","https://openalex.org/W176407795","https://openalex.org/W7212410861","https://openalex.org/W7029412519","https://openalex.org/W24399702","https://openalex.org/W7066233141","https://openalex.org/W3116959820","https://openalex.org/W7203519994","https://openalex.org/W7140355075"],"abstract_inverted_index":{"The":[0,56],"aim":[1],"of":[2,33,89],"this":[3],"research":[4],"is":[5],"to":[6,24,47,65,72,85,99],"investigate":[7],"the":[8,30,45,80,97,101],"possible":[9],"synergies":[10],"between":[11],"TV":[12],"commercials":[13],"and":[14,37],"a":[15,34,49,67,74],"brand":[16,35,50,102],"Facebook":[17],"profile.":[18,103],"Different":[19],"executional":[20],"cues":[21,82],"were":[22,63,83],"tested":[23],"determine":[25],"which":[26],"one":[27,41],"could":[28,52,93],"create":[29,86],"greatest":[31],"awareness":[32],"profile":[36,51],"if,":[38],"by":[39],"choosing":[40],"cue":[42],"over":[43],"another,":[44],"intention":[46,98],"visit":[48,100],"be":[53,94],"influenced":[54],"too.":[55],"experiment":[57],"involved":[58],"400":[59],"young":[60],"adults":[61],"who":[62],"invited":[64],"watch":[66],"video":[68],"online":[69],"and,":[70],"subsequently,":[71],"complete":[73],"survey.":[75],"Results":[76],"suggest":[77],"that":[78],"while":[79],"different":[81,87],"able":[84],"level":[88],"awareness,":[90],"no":[91],"effect":[92],"observed":[95],"on":[96]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
