{"id":"https://openalex.org/W2098709656","doi":null,"title":"Journal of Management and Marketing Research","display_name":"Journal of Management and Marketing Research","publication_year":2014,"publication_date":"2014-04-30","ids":{"openalex":"https://openalex.org/W2098709656","mag":"2098709656"},"language":"en","primary_location":{"id":"mag:2098709656","doi":null,"is_oa":false,"landing_page_url":"https://journal-index.org/index.php/asi/article/view/399","pdf_url":null,"source":{"id":"https://openalex.org/S4306500761","display_name":"ADVANCED SCIENCES INDEX","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ADVANCED SCIENCES INDEX","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006373066","display_name":"Publisher Dr. Russell Baker","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Publisher Dr. Russell Baker","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5006373066"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":295,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":null,"topics":[],"keywords":[{"id":"https://openalex.org/keywords/management","display_name":"management","score":0.703000009059906},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":1.0}],"concepts":[{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5541919469833374},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5460519790649414},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5261982083320618},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4575483202934265},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.35284286737442017},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3509058356285095},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.18654689192771912}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2098709656","doi":null,"is_oa":false,"landing_page_url":"https://journal-index.org/index.php/asi/article/view/399","pdf_url":null,"source":{"id":"https://openalex.org/S4306500761","display_name":"ADVANCED SCIENCES INDEX","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ADVANCED SCIENCES INDEX","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":382,"referenced_works":["https://openalex.org/W12157589","https://openalex.org/W18654986","https://openalex.org/W33029060","https://openalex.org/W49478044","https://openalex.org/W71651752","https://openalex.org/W73030317","https://openalex.org/W92185869","https://openalex.org/W93081812","https://openalex.org/W99716116","https://openalex.org/W130350733","https://openalex.org/W163832182","https://openalex.org/W166398305","https://openalex.org/W191849750","https://openalex.org/W203695064","https://openalex.org/W320410333","https://openalex.org/W343156272","https://openalex.org/W561642298","https://openalex.org/W619325879","https://openalex.org/W633492252","https://openalex.org/W635628149","https://openalex.org/W638416925","https://openalex.org/W641252490","https://openalex.org/W869035015","https://openalex.org/W1481979981","https://openalex.org/W1484035721","https://openalex.org/W1487453599","https://openalex.org/W1489019407","https://openalex.org/W1491644571","https://openalex.org/W1492747992","https://openalex.org/W1495100271","https://openalex.org/W1498488428","https://openalex.org/W1499603252","https://openalex.org/W1500820547","https://openalex.org/W1509371583","https://openalex.org/W1510316655","https://openalex.org/W1515229873","https://openalex.org/W1516325905","https://openalex.org/W1519048900","https://openalex.org/W1523514583","https://openalex.org/W1527096518","https://openalex.org/W1527115196","https://openalex.org/W1527311855","https://openalex.org/W1533810685","https://openalex.org/W1540578104","https://openalex.org/W1546295834","https://openalex.org/W1546514691","https://openalex.org/W1554611195","https://openalex.org/W1573958254","https://openalex.org/W1579969550","https://openalex.org/W1581199048","https://openalex.org/W1586179874","https://openalex.org/W1587427082","https://openalex.org/W1587933077","https://openalex.org/W1590419098","https://openalex.org/W1597572790","https://openalex.org/W1598078006","https://openalex.org/W1598097039","https://openalex.org/W1605701154","https://openalex.org/W1607833485","https://openalex.org/W1644058277","https://openalex.org/W1680842844","https://openalex.org/W1731841610","https://openalex.org/W1775328687","https://openalex.org/W1791587663","https://openalex.org/W1836479338","https://openalex.org/W1855283887","https://openalex.org/W1895366050","https://openalex.org/W1937155619","https://openalex.org/W1965048536","https://openalex.org/W1965574139","https://openalex.org/W1966423442","https://openalex.org/W1966816881","https://openalex.org/W1967856994","https://openalex.org/W1968743566","https://openalex.org/W1970193550","https://openalex.org/W1970423459","https://openalex.org/W1970582074","https://openalex.org/W1971121346","https://openalex.org/W1971260361","https://openalex.org/W1972156166","https://openalex.org/W1972630032","https://openalex.org/W1972778224","https://openalex.org/W1972918691","https://openalex.org/W1972985427","https://openalex.org/W1973035979","https://openalex.org/W1973289953","https://openalex.org/W1974657225","https://openalex.org/W1976349629","https://openalex.org/W1977576157","https://openalex.org/W1977931346","https://openalex.org/W1978311462","https://openalex.org/W1978401729","https://openalex.org/W1978759884","https://openalex.org/W1978875583","https://openalex.org/W1979058254","https://openalex.org/W1979142521","https://openalex.org/W1979895335","https://openalex.org/W1980156264","https://openalex.org/W1980728053","https://openalex.org/W1980956348","https://openalex.org/W1982078704","https://openalex.org/W1982289551","https://openalex.org/W1985861161","https://openalex.org/W1986616476","https://openalex.org/W1986802070","https://openalex.org/W1987198869","https://openalex.org/W1987858143","https://openalex.org/W1988447536","https://openalex.org/W1989058553","https://openalex.org/W1991609799","https://openalex.org/W1991670833","https://openalex.org/W1991952040","https://openalex.org/W1992390340","https://openalex.org/W1995606787","https://openalex.org/W1995910526","https://openalex.org/W1996743441","https://openalex.org/W1997734509","https://openalex.org/W1998044933","https://openalex.org/W1998518677","https://openalex.org/W1998559050","https://openalex.org/W2000758126","https://openalex.org/W2002396731","https://openalex.org/W2003027617","https://openalex.org/W2003402088","https://openalex.org/W2003825788","https://openalex.org/W2005108322","https://openalex.org/W2005215882","https://openalex.org/W2005497495","https://openalex.org/W2008670432","https://openalex.org/W2009217954","https://openalex.org/W2010598419","https://openalex.org/W2010949253","https://openalex.org/W2010978769","https://openalex.org/W2011635088","https://openalex.org/W2011778122","https://openalex.org/W2012238114","https://openalex.org/W2012364876","https://openalex.org/W2012888175","https://openalex.org/W2012995862","https://openalex.org/W2013378613","https://openalex.org/W2013386523","https://openalex.org/W2013991098","https://openalex.org/W2015760989","https://openalex.org/W2015977060","https://openalex.org/W2017943907","https://openalex.org/W2018367091","https://openalex.org/W2018649075","https://openalex.org/W2019663961","https://openalex.org/W2021791848","https://openalex.org/W2022041843","https://openalex.org/W2022909063","https://openalex.org/W2022998995","https://openalex.org/W2023505872","https://openalex.org/W2024417048","https://openalex.org/W2024573942","https://openalex.org/W2024822433","https://openalex.org/W2025060678","https://openalex.org/W2025787215","https://openalex.org/W2027315707","https://openalex.org/W2027418402","https://openalex.org/W2028011690","https://openalex.org/W2028138738","https://openalex.org/W2028556125","https://openalex.org/W2028575454","https://openalex.org/W2028872327","https://openalex.org/W2031103570","https://openalex.org/W2031121378","https://openalex.org/W2031843260","https://openalex.org/W2032464199","https://openalex.org/W2032956161","https://openalex.org/W2033419513","https://openalex.org/W2033943395","https://openalex.org/W2035832352","https://openalex.org/W2038129967","https://openalex.org/W2039729138","https://openalex.org/W2040074555","https://openalex.org/W2040506270","https://openalex.org/W2040945568","https://openalex.org/W2040973316","https://openalex.org/W2041519717","https://openalex.org/W2043438252","https://openalex.org/W2044295972","https://openalex.org/W2044311873","https://openalex.org/W2044622968","https://openalex.org/W2044679885","https://openalex.org/W2045836274","https://openalex.org/W2046686488","https://openalex.org/W2046752514","https://openalex.org/W2046959621","https://openalex.org/W2047417228","https://openalex.org/W2047655553","https://openalex.org/W2048137308","https://openalex.org/W2048406404","https://openalex.org/W2048697448","https://openalex.org/W2049388372","https://openalex.org/W2049970977","https://openalex.org/W2050557767","https://openalex.org/W2051382325","https://openalex.org/W2051439944","https://openalex.org/W2051533925","https://openalex.org/W2052471430","https://openalex.org/W2053763549","https://openalex.org/W2053868138","https://openalex.org/W2054183130","https://openalex.org/W2054214341","https://openalex.org/W2055086714","https://openalex.org/W2055147323","https://openalex.org/W2055851468","https://openalex.org/W2056661145","https://openalex.org/W2056855053","https://openalex.org/W2057307770","https://openalex.org/W2057332847","https://openalex.org/W2057541452","https://openalex.org/W2058485435","https://openalex.org/W2060477341","https://openalex.org/W2060652756","https://openalex.org/W2062306339","https://openalex.org/W2062343734","https://openalex.org/W2062350780","https://openalex.org/W2062541363","https://openalex.org/W2062613482","https://openalex.org/W2063458738","https://openalex.org/W2063846768","https://openalex.org/W2063959481","https://openalex.org/W2066116770","https://openalex.org/W2066343994","https://openalex.org/W2066614767","https://openalex.org/W2067135781","https://openalex.org/W2068601395","https://openalex.org/W2070031559","https://openalex.org/W2070939026","https://openalex.org/W2070951272","https://openalex.org/W2071686045","https://openalex.org/W2072471610","https://openalex.org/W2073287502","https://openalex.org/W2075061510","https://openalex.org/W2075072883","https://openalex.org/W2076403505","https://openalex.org/W2076863727","https://openalex.org/W2079998217","https://openalex.org/W2080201542","https://openalex.org/W2080928259","https://openalex.org/W2081317756","https://openalex.org/W2081680882","https://openalex.org/W2082092096","https://openalex.org/W2082173236","https://openalex.org/W2083671134","https://openalex.org/W2084149479","https://openalex.org/W2084399600","https://openalex.org/W2085481367","https://openalex.org/W2085813206","https://openalex.org/W2086354305","https://openalex.org/W2087261523","https://openalex.org/W2087323604","https://openalex.org/W2089936895","https://openalex.org/W2090060241","https://openalex.org/W2090070311","https://openalex.org/W2090583190","https://openalex.org/W2090776796","https://openalex.org/W2090899162","https://openalex.org/W2092118614","https://openalex.org/W2092733385","https://openalex.org/W2093101308","https://openalex.org/W2093748209","https://openalex.org/W2094694112","https://openalex.org/W2095094927","https://openalex.org/W2096574173","https://openalex.org/W2096675432","https://openalex.org/W2098733350","https://openalex.org/W2099021783","https://openalex.org/W2099069868","https://openalex.org/W2100579062","https://openalex.org/W2101684743","https://openalex.org/W2102571147","https://openalex.org/W2106090893","https://openalex.org/W2106976816","https://openalex.org/W2109819230","https://openalex.org/W2110913180","https://openalex.org/W2111851963","https://openalex.org/W2115104049","https://openalex.org/W2115180880","https://openalex.org/W2115374626","https://openalex.org/W2116006659","https://openalex.org/W2118257338","https://openalex.org/W2118341897","https://openalex.org/W2118830242","https://openalex.org/W2119155717","https://openalex.org/W2119982576","https://openalex.org/W2120244029","https://openalex.org/W2120636523","https://openalex.org/W2121424790","https://openalex.org/W2122184046","https://openalex.org/W2123658673","https://openalex.org/W2124060395","https://openalex.org/W2125295668","https://openalex.org/W2132267713","https://openalex.org/W2135046967","https://openalex.org/W2136971664","https://openalex.org/W2137247419","https://openalex.org/W2138105492","https://openalex.org/W2138163990","https://openalex.org/W2139471585","https://openalex.org/W2140950724","https://openalex.org/W2140992710","https://openalex.org/W2141864703","https://openalex.org/W2142440840","https://openalex.org/W2142713844","https://openalex.org/W2143716713","https://openalex.org/W2148804715","https://openalex.org/W2149355000","https://openalex.org/W2149949933","https://openalex.org/W2150461906","https://openalex.org/W2152642979","https://openalex.org/W2154152675","https://openalex.org/W2154291984","https://openalex.org/W2154400804","https://openalex.org/W2154445037","https://openalex.org/W2155288698","https://openalex.org/W2159676865","https://openalex.org/W2161250800","https://openalex.org/W2161308836","https://openalex.org/W2161338823","https://openalex.org/W2162739331","https://openalex.org/W2163000154","https://openalex.org/W2163741680","https://openalex.org/W2165229702","https://openalex.org/W2165460393","https://openalex.org/W2166838101","https://openalex.org/W2170835870","https://openalex.org/W2171184049","https://openalex.org/W2175273746","https://openalex.org/W2175906461","https://openalex.org/W2176764869","https://openalex.org/W2177997627","https://openalex.org/W2181746247","https://openalex.org/W2182490526","https://openalex.org/W2185844066","https://openalex.org/W2225901856","https://openalex.org/W2266639535","https://openalex.org/W2304735822","https://openalex.org/W2312876242","https://openalex.org/W2313319791","https://openalex.org/W2318185892","https://openalex.org/W2318557892","https://openalex.org/W2319446843","https://openalex.org/W2320050385","https://openalex.org/W2322418431","https://openalex.org/W2332953577","https://openalex.org/W2335126140","https://openalex.org/W2341544654","https://openalex.org/W2396609244","https://openalex.org/W2409498057","https://openalex.org/W2413981957","https://openalex.org/W2416594539","https://openalex.org/W2418704988","https://openalex.org/W2426851460","https://openalex.org/W2491329486","https://openalex.org/W2566856888","https://openalex.org/W2567165370","https://openalex.org/W2600871869","https://openalex.org/W2748833091","https://openalex.org/W2768988486","https://openalex.org/W2783040509","https://openalex.org/W2793374418","https://openalex.org/W2890267488","https://openalex.org/W2893218747","https://openalex.org/W2954333717","https://openalex.org/W2970499530","https://openalex.org/W3015634246","https://openalex.org/W3047728189","https://openalex.org/W3121463447","https://openalex.org/W3121647552","https://openalex.org/W3121993650","https://openalex.org/W3122633468","https://openalex.org/W3123293202","https://openalex.org/W3124560715","https://openalex.org/W3124872368","https://openalex.org/W3124977308","https://openalex.org/W3126090267","https://openalex.org/W3144715315","https://openalex.org/W3190289846","https://openalex.org/W3216293419"],"related_works":["https://openalex.org/W7047873947","https://openalex.org/W7057245242","https://openalex.org/W1926767077","https://openalex.org/W1975686926","https://openalex.org/W2022446953","https://openalex.org/W7048223442","https://openalex.org/W2084021653","https://openalex.org/W4250117803","https://openalex.org/W4254658051","https://openalex.org/W2327979940"],"abstract_inverted_index":{"The":[0],"Journal":[3],"of":[4],"Management":[5],"and":[6,22],"Marketing":[7],"Research":[8],"(JMMR)":[11],"publishes":[12],"original,":[13],"unpublished":[14],"manuscripts":[15],"related":[16,26],"to":[17,27],"contemporary":[18],"issues":[19],"in":[20,36],"management":[21,28],"marketing.":[23],"Any":[24],"topic":[25],"or":[29],"marketing":[30],"is":[31],"appropriate":[32],"for":[33],"publication":[34],"consideration":[35],"the":[37],"journal.":[38]},"counts_by_year":[{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":18},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":32},{"year":2021,"cited_by_count":22},{"year":2020,"cited_by_count":25},{"year":2019,"cited_by_count":25},{"year":2018,"cited_by_count":24},{"year":2017,"cited_by_count":23},{"year":2016,"cited_by_count":28},{"year":2015,"cited_by_count":27},{"year":2014,"cited_by_count":21},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":11}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}