{"id":"https://openalex.org/W209774267","doi":null,"title":"Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding","display_name":"Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding","publication_year":2013,"publication_date":"2013-11-25","ids":{"openalex":"https://openalex.org/W209774267","mag":"209774267"},"language":"en","primary_location":{"id":"pmh:oai:irdb.nii.ac.jp:00835:0002062319","doi":null,"is_oa":true,"landing_page_url":"https://waseda.repo.nii.ac.jp/records/14344","pdf_url":"https://waseda.repo.nii.ac.jp/record/14344/files/ShogakuKenkyukaKiyo_77_Phang.pdf","source":{"id":"https://openalex.org/S7407056385","display_name":"Institutional Repositories DataBase (IRDB)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I184597095","host_organization_name":"National Institute of Informatics","host_organization_lineage":["https://openalex.org/I184597095"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u5546\u5b66\u7814\u7a76\u79d1\u7d00\u8981","raw_type":"departmental bulletin paper"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://waseda.repo.nii.ac.jp/record/14344/files/ShogakuKenkyukaKiyo_77_Phang.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079186068","display_name":"Grace Phang Ing","orcid":"https://orcid.org/0000-0002-0260-5148","observed_orcids":["https://orcid.org/0000-0002-0260-5148"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Grace Phang Ing","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-0260-5148","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5079186068"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"77","issue":null,"first_page":"163","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9603999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9603999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0333000011742115,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-rebranding","display_name":"corporate rebranding","score":0.9869999885559082},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.5929999947547913},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.949999988079071},{"id":"https://openalex.org/keywords/brand-name-change","display_name":"brand name change","score":0.6859999895095825},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.8029999732971191},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.6230000257492065}],"concepts":[{"id":"https://openalex.org/C75148888","wikidata":"https://www.wikidata.org/wiki/Q776167","display_name":"Rebranding","level":2,"score":0.9728193283081055},{"id":"https://openalex.org/C162127614","wikidata":"https://www.wikidata.org/wiki/Q5928045","display_name":"Ambivalence","level":2,"score":0.6729965209960938},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40267860889434814},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3690292239189148},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35970672965049744},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.348173588514328},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2780040502548218},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2520320415496826}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:irdb.nii.ac.jp:00835:0002062319","doi":null,"is_oa":true,"landing_page_url":"https://waseda.repo.nii.ac.jp/records/14344","pdf_url":"https://waseda.repo.nii.ac.jp/record/14344/files/ShogakuKenkyukaKiyo_77_Phang.pdf","source":{"id":"https://openalex.org/S7407056385","display_name":"Institutional Repositories DataBase (IRDB)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I184597095","host_organization_name":"National Institute of Informatics","host_organization_lineage":["https://openalex.org/I184597095"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u5546\u5b66\u7814\u7a76\u79d1\u7d00\u8981","raw_type":"departmental bulletin paper"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.827.613","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.827.613","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://dspace.wul.waseda.ac.jp/dspace/bitstream/2065/40458/1/ShogakuKenkyukaKiyo_77_Phang.pdf","raw_type":"text"},{"id":"pmh:oai:waseda.repo.nii.ac.jp:00014344","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2065/40458","pdf_url":null,"source":{"id":"https://openalex.org/S4377196531","display_name":"Waseda University Repository (Waseda University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I150744194","host_organization_name":"Waseda University","host_organization_lineage":["https://openalex.org/I150744194"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Departmental Bulletin Paper"},{"id":"mag:209774267","doi":null,"is_oa":false,"landing_page_url":"http://ci.nii.ac.jp/naid/120005368877","pdf_url":null,"source":{"id":"https://openalex.org/S4306545668","display_name":"\u5546\u5b66\u7814\u7a76\u79d1\u7d00\u8981","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310313509","host_organization_name":"Waseda University","host_organization_lineage":["https://openalex.org/P4310313509"],"host_organization_lineage_names":["Waseda University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u5546\u5b66\u7814\u7a76\u79d1\u7d00\u8981","raw_type":null}],"best_oa_location":{"id":"pmh:oai:irdb.nii.ac.jp:00835:0002062319","doi":null,"is_oa":true,"landing_page_url":"https://waseda.repo.nii.ac.jp/records/14344","pdf_url":"https://waseda.repo.nii.ac.jp/record/14344/files/ShogakuKenkyukaKiyo_77_Phang.pdf","source":{"id":"https://openalex.org/S7407056385","display_name":"Institutional Repositories DataBase (IRDB)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I184597095","host_organization_name":"National Institute of Informatics","host_organization_lineage":["https://openalex.org/I184597095"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u5546\u5b66\u7814\u7a76\u79d1\u7d00\u8981","raw_type":"departmental bulletin paper"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.6025999784469604,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W209774267.pdf","grobid_xml":"https://content.openalex.org/works/W209774267.grobid-xml"},"referenced_works_count":63,"referenced_works":["https://openalex.org/W167412732","https://openalex.org/W170591536","https://openalex.org/W192960981","https://openalex.org/W578377482","https://openalex.org/W1484864026","https://openalex.org/W1541284744","https://openalex.org/W1584405424","https://openalex.org/W1789733135","https://openalex.org/W1963678679","https://openalex.org/W1967307079","https://openalex.org/W1972722188","https://openalex.org/W1978311462","https://openalex.org/W1987006458","https://openalex.org/W1987595265","https://openalex.org/W1990985801","https://openalex.org/W1994728567","https://openalex.org/W2008144594","https://openalex.org/W2008887560","https://openalex.org/W2016538514","https://openalex.org/W2017986820","https://openalex.org/W2022551388","https://openalex.org/W2023350458","https://openalex.org/W2027501774","https://openalex.org/W2028280316","https://openalex.org/W2032464199","https://openalex.org/W2033530627","https://openalex.org/W2035209833","https://openalex.org/W2035625557","https://openalex.org/W2036095407","https://openalex.org/W2038100515","https://openalex.org/W2040478089","https://openalex.org/W2042044296","https://openalex.org/W2044170889","https://openalex.org/W2050978732","https://openalex.org/W2057023890","https://openalex.org/W2063428570","https://openalex.org/W2069309635","https://openalex.org/W2071412573","https://openalex.org/W2072504645","https://openalex.org/W2081842211","https://openalex.org/W2085473419","https://openalex.org/W2090919503","https://openalex.org/W2093623550","https://openalex.org/W2094258766","https://openalex.org/W2097194477","https://openalex.org/W2101124683","https://openalex.org/W2102815733","https://openalex.org/W2108860923","https://openalex.org/W2124148137","https://openalex.org/W2135480773","https://openalex.org/W2164420168","https://openalex.org/W2254312877","https://openalex.org/W2284978922","https://openalex.org/W2319709764","https://openalex.org/W2328832051","https://openalex.org/W2332694823","https://openalex.org/W2743607043","https://openalex.org/W2751998548","https://openalex.org/W2941535465","https://openalex.org/W3122999326","https://openalex.org/W3123341871","https://openalex.org/W4232079462","https://openalex.org/W4242671241"],"related_works":["https://openalex.org/W1527760196","https://openalex.org/W192960981","https://openalex.org/W274491978","https://openalex.org/W1539532827","https://openalex.org/W2465311719","https://openalex.org/W2273001646","https://openalex.org/W1658606104","https://openalex.org/W2214948172","https://openalex.org/W2805224919","https://openalex.org/W2072504645"],"abstract_inverted_index":{"This":[0],"paper":[1],"aims":[2],"to":[3,86,132],"examine":[4],"the":[5,31,34,37,40,56,65,70,73,102],"impacts":[6],"of":[7,24,42],"rebranding":[8,18,26,43,52,114,128],"strategies":[9,27,44],"and":[10,19,33,49,94,100,113,118,137,145],"gender":[11,112],"patterns":[12],"on":[13],"consumers'":[14],"ambivalent":[15],"attitudes":[16,48],"towards":[17,51],"rebranded":[20,60],"brand":[21,47,62,68,74,81],"attitude.Three":[22],"types":[23],"revolutionary":[25],"are":[28,116,124,130,148],"manipulated":[29],"in":[30],"test":[32],"results":[35],"seconded":[36],"proposition":[38],"that":[39,55],"choice":[41],"affects":[45],"respondents'":[46],"ambivalence":[50,141],"significantly.Results":[53],"show":[54],"more":[57],"varied":[58],"a":[59,90],"corporate":[61,80],"name":[63,82],"from":[64,89],"familiar":[66],"parent":[67],"names,":[69],"weaker":[71],"is":[72,83],"association":[75],"between":[76,111,121],"them.Radically":[77],"Changed":[78],"(RC)":[79],"consistently":[84],"perceived":[85],"be":[87],"different":[88],"Joined":[91],"Name":[92],"(JN)":[93],"an":[95],"Acquirer":[96],"Dominnat":[97],"(AD)":[98],"name,":[99],"has":[101],"highest":[103],"mean":[104],"scores":[105,142],"across":[106,126],"all":[107],"tests.Significant":[108],"interaction":[109],"effects":[110],"strategy":[115],"obtained":[117],"detail":[119],"comparisons":[120],"both":[122],"genders":[123],"made":[125],"three":[127],"strategies.Women":[129],"found":[131],"experience":[133],"higher":[134,140],"mixed":[135],"feelings,":[136],"hence":[138],"portray":[139],"than":[143],"men.Marketing":[144],"theoretical":[146],"implications":[147],"discussed.":[149]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}