{"id":"https://openalex.org/W2097516337","doi":"https://doi.org/10.1080/10548400903163020","title":"THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS","display_name":"THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS","publication_year":2009,"publication_date":"2009-09-01","ids":{"openalex":"https://openalex.org/W2097516337","doi":"https://doi.org/10.1080/10548400903163020","mag":"2097516337"},"language":"en","primary_location":{"id":"doi:10.1080/10548400903163020","doi":"https://doi.org/10.1080/10548400903163020","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10548400903163020","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10548400903163020?needAccess=true","source":{"id":"https://openalex.org/S132310603","display_name":"Journal of Travel & Tourism Marketing","issn_l":"1054-8408","issn":["1054-8408","1540-7306"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Travel &amp; Tourism Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.tandfonline.com/doi/pdf/10.1080/10548400903163020?needAccess=true","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015026861","display_name":"Edward C.S. Ku","orcid":"https://orcid.org/0000-0002-4412-4908","observed_orcids":["https://orcid.org/0000-0002-4412-4908"]},"institutions":[{"id":"https://openalex.org/I151229976","display_name":"National Kaohsiung University of Hospitality and Tourism","ror":"https://ror.org/0047xfd47","country_code":"TW","type":"healthcare","lineage":["https://openalex.org/I151229976"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Edward C. S. Ku","raw_affiliation_strings":["Department of Travel Management at National Kaohsiung Hospitality College, 1 Sung\u2010Ho Road, Hsiao\u2010Kang Kaohsiung, Taiwan E-mail: edwardku@mail.nkhc.edu.tw"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Travel Management at National Kaohsiung Hospitality College, 1 Sung\u2010Ho Road, Hsiao\u2010Kang Kaohsiung, Taiwan E-mail: edwardku@mail.nkhc.edu.tw","institution_ids":["https://openalex.org/I151229976"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109208319","display_name":"Yi Wen Fan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I22265921","display_name":"National Central University","ror":"https://ror.org/00944ve71","country_code":"TW","type":"education","lineage":["https://openalex.org/I22265921"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi Wen Fan","raw_affiliation_strings":["Information Management at National Central University, 300 Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan E-mail: iwfan@mgt.ncu.edu.tw"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Information Management at National Central University, 300 Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan E-mail: iwfan@mgt.ncu.edu.tw","institution_ids":["https://openalex.org/I22265921"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5015026861"],"corresponding_institution_ids":["https://openalex.org/I151229976"],"apc_list":null,"apc_paid":null,"fwci":4.2814,"has_fulltext":true,"cited_by_count":62,"citation_normalized_percentile":{"value":0.92895662,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"26","issue":"5-6","first_page":"482","last_page":"493"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.4542999863624573,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.4542999863624573,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.21549999713897705,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1428000032901764,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-travel-agencies","display_name":"online travel agencies","score":0.9890000224113464},{"id":"https://openalex.org/keywords/customer-decision-making","display_name":"customer decision-making","score":0.6690000295639038},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.7639999985694885},{"id":"https://openalex.org/keywords/privacy","display_name":"privacy","score":0.47099998593330383},{"id":"https://openalex.org/keywords/online-safety","display_name":"online safety","score":0.6510000228881836},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9900000095367432},{"id":"https://openalex.org/keywords/web-design","display_name":"web design","score":0.7749999761581421},{"id":"https://openalex.org/keywords/consumer-purchase-behavior","display_name":"consumer purchase behavior","score":0.4869999885559082}],"concepts":[{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.7713478803634644},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7581409215927124},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.7457420825958252},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5872890949249268},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5571621060371399},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.5535884499549866},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5107994079589844},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.507499635219574},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5041676759719849},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.4607812464237213},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4239167869091034},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3855750560760498},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3321853578090668},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.2669159770011902},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1558598279953003},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14086610078811646},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11299720406532288},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10918736457824707},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.08664080500602722},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10548400903163020","doi":"https://doi.org/10.1080/10548400903163020","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10548400903163020","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10548400903163020?needAccess=true","source":{"id":"https://openalex.org/S132310603","display_name":"Journal of Travel & Tourism Marketing","issn_l":"1054-8408","issn":["1054-8408","1540-7306"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Travel &amp; Tourism Marketing","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1080/10548400903163020","doi":"https://doi.org/10.1080/10548400903163020","is_oa":true,"landing_page_url":"https://doi.org/10.1080/10548400903163020","pdf_url":"https://www.tandfonline.com/doi/pdf/10.1080/10548400903163020?needAccess=true","source":{"id":"https://openalex.org/S132310603","display_name":"Journal of Travel & Tourism Marketing","issn_l":"1054-8408","issn":["1054-8408","1540-7306"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Travel &amp; Tourism Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2097516337.pdf","grobid_xml":"https://content.openalex.org/works/W2097516337.grobid-xml"},"referenced_works_count":41,"referenced_works":["https://openalex.org/W15012861","https://openalex.org/W82307769","https://openalex.org/W183957435","https://openalex.org/W289196837","https://openalex.org/W1488309554","https://openalex.org/W1525576174","https://openalex.org/W1584883541","https://openalex.org/W1603830058","https://openalex.org/W1965626835","https://openalex.org/W1975694814","https://openalex.org/W1977703045","https://openalex.org/W1988259540","https://openalex.org/W2010802002","https://openalex.org/W2021949104","https://openalex.org/W2027514719","https://openalex.org/W2029278175","https://openalex.org/W2029655155","https://openalex.org/W2046588447","https://openalex.org/W2049297223","https://openalex.org/W2051020202","https://openalex.org/W2055497091","https://openalex.org/W2056884333","https://openalex.org/W2058830956","https://openalex.org/W2070062084","https://openalex.org/W2095330642","https://openalex.org/W2100366116","https://openalex.org/W2112090898","https://openalex.org/W2112749491","https://openalex.org/W2113298532","https://openalex.org/W2122889131","https://openalex.org/W2138639843","https://openalex.org/W2146899871","https://openalex.org/W2160154797","https://openalex.org/W2161787720","https://openalex.org/W2168712456","https://openalex.org/W2533589208","https://openalex.org/W2561715344","https://openalex.org/W2585206336","https://openalex.org/W2736328725","https://openalex.org/W3121567963","https://openalex.org/W4236481164"],"related_works":["https://openalex.org/W1900145994","https://openalex.org/W2001114555","https://openalex.org/W2071455613","https://openalex.org/W2992459007","https://openalex.org/W7095187657","https://openalex.org/W3172082383","https://openalex.org/W2032126375","https://openalex.org/W2969220891","https://openalex.org/W2946006109","https://openalex.org/W2912636322"],"abstract_inverted_index":{"The":[0,41,110],"emergence":[1],"of":[2,30,85,104,112,131],"Internet\u2010based":[3],"distribution":[4],"channels":[5],"has":[6],"created":[7],"both":[8],"opportunities":[9],"for":[10,118],"and":[11,92,134,154],"challenges":[12],"to":[13,81,123,141],"the":[14,19,27,31,96,108,135,137,145],"travel":[15,35,52,119],"agencies.":[16],"Based":[17],"on":[18,25,107,157],"customer\u2010value":[20],"perspective,":[21],"this":[22,113],"study":[23,42,114],"focused":[24],"exploring":[26],"relative":[28],"weights":[29],"nine":[32],"proposed":[33],"fundamental":[34],"products":[36,50,106,156],"from":[37,51],"an":[38],"Internet":[39],"perspective.":[40],"cohort":[43],"comprised":[44],"customers":[45],"who":[46],"had":[47],"purchased":[48],"room":[49,105],"agencies":[53],"websites,":[54],"with":[55],"data":[56],"collected":[57],"using":[58],"a":[59,66,82,125],"questionnaire":[60],"survey.":[61],"Customers":[62],"were":[63,95],"surveyed":[64],"during":[65],"3\u2010month":[67],"period":[68],"at":[69],"Taipei":[70],"International":[71],"Airport.":[72],"Excluding":[73],"useless":[74],"questionnaires":[75],"resulted":[76],"in":[77,128],"131":[78],"respondents,":[79],"corresponding":[80],"response":[83],"rate":[84],"18.71%.":[86],"We":[87],"found":[88],"that":[89,150],"privacy,":[90],"safety,":[91],"product":[93],"quality":[94],"three":[97],"most":[98],"important":[99],"factors":[100],"influencing":[101],"customer":[102],"purchases":[103],"Internet.":[109],"results":[111],"have":[115],"some":[116],"implications":[117],"agencies\u2014companies":[120],"will":[121,152],"need":[122],"make":[124,140],"significant":[126],"investment":[127],"website":[129],"design":[130],"safety":[132],"mechanism,":[133],"greater":[136],"effort":[138],"managers":[139],"alleviate":[142],"these":[143],"concerns,":[144],"more":[146],"likely":[147],"it":[148],"is":[149],"consumers":[151],"visit":[153],"buy":[155],"their":[158],"website.":[159]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":6}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
