{"id":"https://openalex.org/W2096421376","doi":"https://doi.org/10.1108/mip-01-2013-0007","title":"Universities and export market orientation: an exploratory study of UK post-92 universities","display_name":"Universities and export market orientation: an exploratory study of UK post-92 universities","publication_year":2013,"publication_date":"2013-10-21","ids":{"openalex":"https://openalex.org/W2096421376","doi":"https://doi.org/10.1108/mip-01-2013-0007","mag":"2096421376"},"language":"en","primary_location":{"id":"doi:10.1108/mip-01-2013-0007","doi":"https://doi.org/10.1108/mip-01-2013-0007","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-01-2013-0007","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://bura.brunel.ac.uk/bitstream/2438/21418/4/FullText.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043969849","display_name":"Yousra Asaad","orcid":"https://orcid.org/0000-0003-1939-0566","observed_orcids":["https://orcid.org/0000-0003-1939-0566"]},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Yousra Asaad","raw_affiliation_strings":["Business School, Brunel University, Swansea, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Brunel University, Swansea, UK","institution_ids":["https://openalex.org/I59433898"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111739188","display_name":"T.C. Melewar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I60488453","display_name":"Middlesex University London","ror":"https://ror.org/01rv4p989","country_code":"GB","type":"education","lineage":["https://openalex.org/I60488453"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"T.C. Melewar","raw_affiliation_strings":["Business School, Middlesex University, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Middlesex University, London, UK","institution_ids":["https://openalex.org/I60488453"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091537058","display_name":"G\u00e9raldine Cohen","orcid":"https://orcid.org/0000-0003-2371-2281","observed_orcids":["https://orcid.org/0000-0003-2371-2281"]},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Geraldine Cohen","raw_affiliation_strings":["Business School, Brunel University, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Brunel University, London, UK","institution_ids":["https://openalex.org/I59433898"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061376576","display_name":"John M.T. Balmer","orcid":"https://orcid.org/0000-0003-2862-4520","observed_orcids":["https://orcid.org/0000-0003-2862-4520"]},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"John M.T. Balmer","raw_affiliation_strings":["Business School, Brunel University, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Brunel University, London, UK","institution_ids":["https://openalex.org/I59433898"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":25.5125,"has_fulltext":true,"cited_by_count":53,"citation_normalized_percentile":{"value":0.99259155,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"31","issue":"7","first_page":"838","last_page":"856"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.8744999766349792,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.8744999766349792,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.06449999660253525,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.04360000044107437,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/export-market-orientation","display_name":"export market orientation","score":0.9139999747276306},{"id":"https://openalex.org/keywords/post-1992-universities","display_name":"post-1992 universities","score":0.8460000157356262},{"id":"https://openalex.org/keywords/international-student-recruitment","display_name":"international student recruitment","score":0.7459999918937683},{"id":"https://openalex.org/keywords/international-marketing-management","display_name":"international marketing management","score":0.5199999809265137},{"id":"https://openalex.org/keywords/market-information","display_name":"market information","score":0.6809999942779541},{"id":"https://openalex.org/keywords/market-responsiveness","display_name":"market responsiveness","score":0.6819999814033508},{"id":"https://openalex.org/keywords/uk-universities","display_name":"British universities","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6797096133232117},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6513121724128723},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6043936610221863},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.6027559638023376},{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.591519296169281},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5556217432022095},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5094776749610901},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.4546213746070862},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.39534252882003784},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3499992787837982},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18724003434181213},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18010738492012024},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1655271053314209},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.11445796489715576},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/mip-01-2013-0007","doi":"https://doi.org/10.1108/mip-01-2013-0007","is_oa":false,"landing_page_url":"https://doi.org/10.1108/mip-01-2013-0007","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence &amp; Planning","raw_type":"journal-article"},{"id":"pmh:oai:v-lib-bura1.brunel.ac.uk:2438/21418","doi":null,"is_oa":true,"landing_page_url":"https://bura.brunel.ac.uk/handle/2438/21418","pdf_url":"http://bura.brunel.ac.uk/bitstream/2438/21418/4/FullText.pdf","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"doi:10.25405/ncl.34296570","doi":"https://doi.org/10.25405/ncl.34296570","is_oa":true,"landing_page_url":"https://doi.org/10.25405/ncl.34296570","pdf_url":null,"source":{"id":"https://openalex.org/S4306402485","display_name":"Newcastle University ePrints (Newcastle Univesity)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I84884186","host_organization_name":"Newcastle University","host_organization_lineage":["https://openalex.org/I84884186"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"},{"id":"doi:10.25405/ncl.34296570.v1","doi":"https://doi.org/10.25405/ncl.34296570.v1","is_oa":true,"landing_page_url":"https://doi.org/10.25405/ncl.34296570.v1","pdf_url":null,"source":{"id":"https://openalex.org/S4306402485","display_name":"Newcastle University ePrints (Newcastle Univesity)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I84884186","host_organization_name":"Newcastle University","host_organization_lineage":["https://openalex.org/I84884186"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"JournalArticle"}],"best_oa_location":{"id":"pmh:oai:v-lib-bura1.brunel.ac.uk:2438/21418","doi":null,"is_oa":true,"landing_page_url":"https://bura.brunel.ac.uk/handle/2438/21418","pdf_url":"http://bura.brunel.ac.uk/bitstream/2438/21418/4/FullText.pdf","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.6164000034332275}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2096421376.pdf","grobid_xml":"https://content.openalex.org/works/W2096421376.grobid-xml"},"referenced_works_count":85,"referenced_works":["https://openalex.org/W79229537","https://openalex.org/W95768729","https://openalex.org/W170407059","https://openalex.org/W199931279","https://openalex.org/W322109171","https://openalex.org/W1498750023","https://openalex.org/W1506150625","https://openalex.org/W1520327857","https://openalex.org/W1527311855","https://openalex.org/W1558531183","https://openalex.org/W1566718566","https://openalex.org/W1576460547","https://openalex.org/W1585762138","https://openalex.org/W1604366880","https://openalex.org/W1608170983","https://openalex.org/W1919664959","https://openalex.org/W1965749790","https://openalex.org/W1971626375","https://openalex.org/W1972349450","https://openalex.org/W1972582361","https://openalex.org/W1973295749","https://openalex.org/W1974316061","https://openalex.org/W1978091038","https://openalex.org/W1986223738","https://openalex.org/W1987432602","https://openalex.org/W1989058553","https://openalex.org/W1989709736","https://openalex.org/W1990620097","https://openalex.org/W1998260720","https://openalex.org/W1999809732","https://openalex.org/W2001007509","https://openalex.org/W2001579773","https://openalex.org/W2002222162","https://openalex.org/W2006726795","https://openalex.org/W2006757904","https://openalex.org/W2010812063","https://openalex.org/W2024502941","https://openalex.org/W2029400295","https://openalex.org/W2032216174","https://openalex.org/W2032811211","https://openalex.org/W2034703873","https://openalex.org/W2035962671","https://openalex.org/W2041747270","https://openalex.org/W2049687363","https://openalex.org/W2051299376","https://openalex.org/W2054789671","https://openalex.org/W2057023064","https://openalex.org/W2059576034","https://openalex.org/W2065550942","https://openalex.org/W2065615887","https://openalex.org/W2068370738","https://openalex.org/W2070132401","https://openalex.org/W2073303592","https://openalex.org/W2075008434","https://openalex.org/W2075566975","https://openalex.org/W2078531797","https://openalex.org/W2080381238","https://openalex.org/W2080788789","https://openalex.org/W2082816436","https://openalex.org/W2092652692","https://openalex.org/W2111292692","https://openalex.org/W2118445492","https://openalex.org/W2125706233","https://openalex.org/W2129657241","https://openalex.org/W2132477536","https://openalex.org/W2135308790","https://openalex.org/W2140398363","https://openalex.org/W2147479415","https://openalex.org/W2147857295","https://openalex.org/W2153222072","https://openalex.org/W2154801188","https://openalex.org/W2157819972","https://openalex.org/W2159013703","https://openalex.org/W2167928095","https://openalex.org/W2169750586","https://openalex.org/W2331044991","https://openalex.org/W2796102357","https://openalex.org/W2902015682","https://openalex.org/W2903171707","https://openalex.org/W3022607203","https://openalex.org/W3144127399","https://openalex.org/W4231257221","https://openalex.org/W4238485280","https://openalex.org/W4255699659","https://openalex.org/W4397015083"],"related_works":["https://openalex.org/W2100705968","https://openalex.org/W7038914561","https://openalex.org/W7221087111","https://openalex.org/W7208949821","https://openalex.org/W2970801996","https://openalex.org/W7099658548","https://openalex.org/W6949745062","https://openalex.org/W2097342419","https://openalex.org/W2733244632","https://openalex.org/W2912229755"],"abstract_inverted_index":{"Purpose":[0],"\u2013":[1,43,73,133,168,204],"The":[2,74,134,169,184,205,216],"purpose":[3],"of":[4,24,38,70,82,93,102,126,162,181,219,235,240,246,249],"this":[5,49,225],"paper":[6,186,206,221],"is":[7,97,222],"to":[8,27,99,122,144,223],"explore":[9],"how":[10],"post-92":[11,56],"UK":[12,57,241],"universities":[13,80,242],"perceive":[14],"and":[15,91,111,160,230],"manage":[16],"market":[17,32,95,108],"orientation":[18,33],"(MO)":[19],"in":[20,35,66,79,164,210,243],"their":[21,197],"export":[22,31,237],"operations":[23],"educational":[25],"services":[26],"international":[28,39,68,178,191,250],"students":[29],"(i.e.":[30],"(EMO))":[34],"the":[36,67,94,100,116,123,127,158,172,220,236,244,247],"context":[37,245],"student":[40],"recruitment.":[41],"Design/methodology/approach":[42],"Through":[44],"a":[45,145,208],"case":[46],"study":[47],"design,":[48],"qualitative":[50],"research":[51],"was":[52],"undertaken":[53],"amongst":[54],"eight":[55],"universities.":[58,71,165,183],"Semi-structured":[59],"in-depth":[60],"interviews":[61],"were":[62],"conducted":[63],"with":[64],"managers":[65,180,193],"offices":[69],"Findings":[72],"results":[75,139],"indicate":[76],"that":[77,228],"EMO":[78,163],"consists":[81],"information-based":[83,104],"activities":[84,199],"geared":[85],"towards":[86,200],"foreign":[87,201],"markets.":[88,202],"Superior":[89],"knowledge":[90,156],"awareness":[92],"components":[96],"central":[98],"implementation":[101],"these":[103,138],"activities.":[105],"This":[106],"involves":[107],"information":[109],"generation":[110],"dissemination,":[112],"as":[113,115],"well":[114],"need":[117],"for":[118,142,153,177,190],"rapid":[119],"responsiveness":[120],"due":[121],"changing":[124],"nature":[125],"higher":[128,212],"education":[129,213],"market.":[130],"Research":[131],"limitations/implications":[132],"selected":[135],"methodology":[136],"makes":[137],"alone":[140],"unfit":[141],"generalising":[143],"larger":[146],"population.":[147],"Improved":[148],"theoretical":[149],"models":[150],"are":[151,174],"needed":[152],"generating":[154],"more":[155],"about":[157],"antecedents":[159],"consequences":[161],"Practical":[166],"implications":[167,189],"authors":[170],"believe":[171],"findings":[173],"particularly":[175],"relevant":[176],"marketing":[179,192,198,214,238],"exporting":[182],"current":[185,211],"suggests":[187],"some":[188,233],"when":[194],"actively":[195],"managing":[196],"Originality/value":[203],"identifies":[207],"gap":[209,226],"research.":[215],"original":[217],"contribution":[218],"address":[224],"so":[227],"researchers":[229],"practitioners":[231],"have":[232],"understanding":[234],"behaviour":[239],"recruitment":[248],"students.":[251]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":4},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":10},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
