{"id":"https://openalex.org/W2095113019","doi":"https://doi.org/10.2307/41166374","title":"Developing an Effective Customer Loyalty Program","display_name":"Developing an Effective Customer Loyalty Program","publication_year":2006,"publication_date":"2006-10-01","ids":{"openalex":"https://openalex.org/W2095113019","doi":"https://doi.org/10.2307/41166374","mag":"2095113019"},"language":"en","primary_location":{"id":"doi:10.2307/41166374","doi":"https://doi.org/10.2307/41166374","is_oa":false,"landing_page_url":"https://doi.org/10.2307/41166374","pdf_url":null,"source":{"id":"https://openalex.org/S172782825","display_name":"California Management Review","issn_l":"0008-1256","issn":["0008-1256","2162-8564"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"California Management Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Barry Berman","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Barry Berman","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":7.0036,"has_fulltext":false,"cited_by_count":238,"citation_normalized_percentile":{"value":0.96090715,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":"49","issue":"1","first_page":"123","last_page":"148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.984000027179718},{"id":"https://openalex.org/keywords/loyalty-program-design","display_name":"loyalty program design","score":0.8690000176429749},{"id":"https://openalex.org/keywords/program-effectiveness","display_name":"program effectiveness","score":0.46299999952316284}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.8605104684829712},{"id":"https://openalex.org/C2778945127","wikidata":"https://www.wikidata.org/wiki/Q1426546","display_name":"Loyalty program","level":5,"score":0.7988731861114502},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.721218466758728},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6700845956802368},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6325147151947021},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.4872997999191284},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3341262936592102},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30366262793540955},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.06305471062660217},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.062067270278930664},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2307/41166374","doi":"https://doi.org/10.2307/41166374","is_oa":false,"landing_page_url":"https://doi.org/10.2307/41166374","pdf_url":null,"source":{"id":"https://openalex.org/S172782825","display_name":"California Management Review","issn_l":"0008-1256","issn":["0008-1256","2162-8564"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"California Management Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W201386957","https://openalex.org/W1591784466","https://openalex.org/W1857827794","https://openalex.org/W1964938276","https://openalex.org/W1973849164","https://openalex.org/W2008541867","https://openalex.org/W2008876898","https://openalex.org/W2022623271","https://openalex.org/W2042675952","https://openalex.org/W2089223254","https://openalex.org/W2090493452","https://openalex.org/W2099043863","https://openalex.org/W2117233118","https://openalex.org/W2145251909","https://openalex.org/W2155152989","https://openalex.org/W2156787762","https://openalex.org/W2167135393","https://openalex.org/W2183387232"],"related_works":["https://openalex.org/W114449824","https://openalex.org/W4235429726","https://openalex.org/W4289767719","https://openalex.org/W4300660606","https://openalex.org/W3024507329","https://openalex.org/W7065395775","https://openalex.org/W201386957","https://openalex.org/W2377440935","https://openalex.org/W112306274","https://openalex.org/W2588501048"],"abstract_inverted_index":{"Despite":[0],"the":[1],"large":[2],"number":[3],"of":[4,13,17,32,39],"firms":[5,43],"offering":[6],"loyalty":[7,19,33,51],"programs":[8,20,34],"and":[9,35,47],"their":[10],"high":[11],"levels":[12],"consumer":[14],"membership,":[15],"many":[16],"these":[18],"have":[21],"not":[22],"been":[23],"successful.":[24],"This":[25],"article":[26],"differentiates":[27],"among":[28],"four":[29],"different":[30],"types":[31],"offers":[36],"a":[37],"series":[38],"guidelines":[40],"to":[41,44,61],"assist":[42],"develop,":[45],"implement,":[46],"control":[48],"an":[49],"effective":[50],"program.":[52],"It":[53],"also":[54],"describes":[55],"several":[56],"potential":[57],"pitfalls":[58],"that":[59],"need":[60],"be":[62],"avoided.":[63]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":18},{"year":2024,"cited_by_count":24},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":19},{"year":2020,"cited_by_count":23},{"year":2019,"cited_by_count":16},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":8},{"year":2016,"cited_by_count":12},{"year":2015,"cited_by_count":16},{"year":2014,"cited_by_count":15},{"year":2013,"cited_by_count":9},{"year":2012,"cited_by_count":15}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2016-06-24T00:00:00"}
