{"id":"https://openalex.org/W2094325751","doi":"https://doi.org/10.1080/00913367.1999.10673581","title":"Understanding the \u201cSocial Gifts\u201d of Drinking Rituals: An Alternative Framework for PSA Developers","display_name":"Understanding the \u201cSocial Gifts\u201d of Drinking Rituals: An Alternative Framework for PSA Developers","publication_year":1999,"publication_date":"1999-06-01","ids":{"openalex":"https://openalex.org/W2094325751","doi":"https://doi.org/10.1080/00913367.1999.10673581","mag":"2094325751"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.1999.10673581","doi":"https://doi.org/10.1080/00913367.1999.10673581","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1999.10673581","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034511106","display_name":"Debbie M. Treise","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Debbie Treise","raw_affiliation_strings":["[University of Florida]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"[University of Florida]","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012941175","display_name":"Joyce M. Wolburg","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102461120","display_name":"Marquette University","ror":"https://ror.org/04gr4te78","country_code":"US","type":"education","lineage":["https://openalex.org/I102461120"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joyce M. Wolburg","raw_affiliation_strings":["Marquette University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marquette University","institution_ids":["https://openalex.org/I102461120"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110914197","display_name":"Cele C. Otnes","orcid":"https://orcid.org/0000-0002-6433-8372","observed_orcids":["https://orcid.org/0000-0002-6433-8372"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cele C. Otnes","raw_affiliation_strings":["Business Administration"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Administration","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":49.1205,"has_fulltext":false,"cited_by_count":80,"citation_normalized_percentile":{"value":0.99664779,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"28","issue":"2","first_page":"17","last_page":"31"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.5210000276565552,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.5210000276565552,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10043","display_name":"Substance Abuse Treatment and Outcomes","score":0.3806000053882599,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.039400000125169754,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/binge-drinking","display_name":"binge drinking","score":0.7770000100135803},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8220000267028809},{"id":"https://openalex.org/keywords/drinking-rituals","display_name":"drinking rituals","score":0.8650000095367432},{"id":"https://openalex.org/keywords/ritual-behavior","display_name":"ritual behavior","score":0.9229999780654907},{"id":"https://openalex.org/keywords/public-service-announcements","display_name":"public service announcements","score":0.8579999804496765},{"id":"https://openalex.org/keywords/alcohol-advertising","display_name":"alcohol advertising","score":0.5329999923706055},{"id":"https://openalex.org/keywords/health-messaging","display_name":"health messaging","score":0.6240000128746033},{"id":"https://openalex.org/keywords/message-relevance","display_name":"message relevance","score":0.3529999852180481}],"concepts":[{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6264288425445557},{"id":"https://openalex.org/C2776679223","wikidata":"https://www.wikidata.org/wiki/Q1521260","display_name":"Binge drinking","level":4,"score":0.5369062423706055},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.533382773399353},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.529923141002655},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5250651240348816},{"id":"https://openalex.org/C3019635848","wikidata":"https://www.wikidata.org/wiki/Q154","display_name":"Alcohol consumption","level":3,"score":0.48865464329719543},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4575873613357544},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4113066792488098},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39177265763282776},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3777085542678833},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35535728931427},{"id":"https://openalex.org/C526869908","wikidata":"https://www.wikidata.org/wiki/Q3298118","display_name":"Suicide prevention","level":3,"score":0.31801342964172363},{"id":"https://openalex.org/C3017944768","wikidata":"https://www.wikidata.org/wiki/Q1450463","display_name":"Poison control","level":2,"score":0.25554484128952026},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.21412727236747742},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17649397253990173},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.16882753372192383},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.15093499422073364},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10167622566223145},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07510492205619812},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C2781066024","wikidata":"https://www.wikidata.org/wiki/Q156","display_name":"Alcohol","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/00913367.1999.10673581","doi":"https://doi.org/10.1080/00913367.1999.10673581","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1999.10673581","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},{"id":"pmh:oai:epublications.marquette.edu:comm_fac-1370","doi":null,"is_oa":false,"landing_page_url":"https://epublications.marquette.edu/comm_fac/366","pdf_url":null,"source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"College of Communication Faculty Research and Publications","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.4699999988079071,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W349357784","https://openalex.org/W401076055","https://openalex.org/W592185357","https://openalex.org/W629523474","https://openalex.org/W636127047","https://openalex.org/W1496055737","https://openalex.org/W1514324494","https://openalex.org/W1515587369","https://openalex.org/W1535249266","https://openalex.org/W1563298979","https://openalex.org/W1591511583","https://openalex.org/W1605944377","https://openalex.org/W1607073065","https://openalex.org/W1967058415","https://openalex.org/W1979486277","https://openalex.org/W1981351823","https://openalex.org/W1987236745","https://openalex.org/W1987962615","https://openalex.org/W1990311384","https://openalex.org/W1997481215","https://openalex.org/W2000798552","https://openalex.org/W2002131966","https://openalex.org/W2021389006","https://openalex.org/W2027403733","https://openalex.org/W2028386368","https://openalex.org/W2036003098","https://openalex.org/W2036396991","https://openalex.org/W2045507107","https://openalex.org/W2062927547","https://openalex.org/W2065159870","https://openalex.org/W2067038949","https://openalex.org/W2071740923","https://openalex.org/W2073642252","https://openalex.org/W2077561391","https://openalex.org/W2082490249","https://openalex.org/W2082563645","https://openalex.org/W2092775891","https://openalex.org/W2127328783","https://openalex.org/W2167990599","https://openalex.org/W2191903892","https://openalex.org/W2312269322","https://openalex.org/W2315598807","https://openalex.org/W2318022889","https://openalex.org/W2322733409","https://openalex.org/W2329395632","https://openalex.org/W2586926810","https://openalex.org/W2909013451","https://openalex.org/W3138665546","https://openalex.org/W4210246354","https://openalex.org/W4214675310","https://openalex.org/W4240000106","https://openalex.org/W4240860573","https://openalex.org/W4251811604","https://openalex.org/W4252886995","https://openalex.org/W4285719527","https://openalex.org/W4292338041","https://openalex.org/W4299125684","https://openalex.org/W4319293001"],"related_works":["https://openalex.org/W2076686507","https://openalex.org/W2304911343","https://openalex.org/W2129196141","https://openalex.org/W2248428859","https://openalex.org/W2024492534","https://openalex.org/W1006885192","https://openalex.org/W3201550368","https://openalex.org/W232887188","https://openalex.org/W4311595715","https://openalex.org/W2157978107"],"abstract_inverted_index":{"Binge":[0],"drinking":[1,88],"behavior":[2,20],"has":[3],"been":[4],"described":[5],"as":[6,70],"the":[7,23,25,37,59,67,74,97],"most":[8],"significant":[9],"health":[10],"hazard":[11],"on":[12],"college":[13,45,63],"campuses":[14],"today.":[15],"Using":[16],"definitions":[17],"of":[18,40,58,79,103],"ritual":[19],"drawn":[21],"from":[22],"literature,":[24],"authors":[26,75],"conducted":[27],"focus":[28],"groups,":[29],"depth":[30],"interviews,":[31],"and":[32,86,90],"participant":[33],"observations":[34],"to":[35,96],"explore":[36],"ritualized":[38],"nature":[39],"alcohol":[41],"beverage":[42],"consumption":[43],"among":[44],"students":[46],"at":[47],"two":[48],"large":[49],"universities.":[50],"The":[51],"themes":[52],"that":[53,105],"emerged":[54],"provide":[55,101],"an":[56],"understanding":[57],"rituals":[60,89],"associated":[61],"with":[62],"student":[64],"drinking.":[65],"With":[66],"drinking-as-ritual":[68],"interpretation":[69],"a":[71],"theoretical":[72],"framework,":[73],"discuss":[76],"how":[77],"developers":[78],"public":[80],"service":[81],"announcements":[82],"(PSAs)":[83],"could":[84,106],"capture":[85],"contextualize":[87],"thus":[91],"make":[92],"PSAs":[93,104],"more":[94],"relevant":[95],"target":[98],"audience.":[99],"They":[100],"examples":[102],"be":[107],"tested.":[108]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
