{"id":"https://openalex.org/W2093373206","doi":"https://doi.org/10.2753/mtp1069-6679180107","title":"Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals","display_name":"Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals","publication_year":2010,"publication_date":"2010-01-14","ids":{"openalex":"https://openalex.org/W2093373206","doi":"https://doi.org/10.2753/mtp1069-6679180107","mag":"2093373206"},"language":"en","primary_location":{"id":"doi:10.2753/mtp1069-6679180107","doi":"https://doi.org/10.2753/mtp1069-6679180107","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mtp1069-6679180107","pdf_url":null,"source":{"id":"https://openalex.org/S42468459","display_name":"The Journal of Marketing Theory and Practice","issn_l":"1069-6679","issn":["1069-6679","1944-7175"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Theory and Practice","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028787055","display_name":"David J. Ortinau","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2613432","display_name":"University of South Florida","ror":"https://ror.org/032db5x82","country_code":"US","type":"education","lineage":["https://openalex.org/I2613432"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"David J. Ortinau","raw_affiliation_strings":["a College of Business Administration, University of South Florida, Tampa, FL","College of Business Administration, University of South Florida, Tampa, FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a College of Business Administration, University of South Florida, Tampa, FL","institution_ids":["https://openalex.org/I2613432"]},{"raw_affiliation_string":"College of Business Administration, University of South Florida, Tampa, FL","institution_ids":["https://openalex.org/I2613432"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5028787055"],"corresponding_institution_ids":["https://openalex.org/I2613432"],"apc_list":null,"apc_paid":null,"fwci":8.8673,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.97181843,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"18","issue":"1","first_page":"91","last_page":"100"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12648","display_name":"Academic Writing and Publishing","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1207","display_name":"History and Philosophy of Science"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12648","display_name":"Academic Writing and Publishing","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1207","display_name":"History and Philosophy of Science"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13516","display_name":"Publishing and Scholarly Communication","score":0.03880000114440918,"subfield":{"id":"https://openalex.org/subfields/1207","display_name":"History and Philosophy of Science"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13607","display_name":"Academic Publishing and Open Access","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/scholarly-publishing","display_name":"scholarly publishing","score":0.6520000100135803},{"id":"https://openalex.org/keywords/marketing-journals","display_name":"marketing journals","score":0.8709999918937683},{"id":"https://openalex.org/keywords/author-guidelines","display_name":"author guidelines","score":0.5410000085830688},{"id":"https://openalex.org/keywords/manuscript-writing","display_name":"manuscript preparation","score":0.7559999823570251},{"id":"https://openalex.org/keywords/academic-writing","display_name":"academic writing","score":0.6340000033378601},{"id":"https://openalex.org/keywords/manuscript-submission","display_name":"manuscript submission","score":0.47699999809265137}],"concepts":[{"id":"https://openalex.org/C151719136","wikidata":"https://www.wikidata.org/wiki/Q3972943","display_name":"Publishing","level":2,"score":0.6974022388458252},{"id":"https://openalex.org/C2777563447","wikidata":"https://www.wikidata.org/wiki/Q7243397","display_name":"Primer (cosmetics)","level":2,"score":0.6163052320480347},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.44864708185195923},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34833747148513794},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33993569016456604},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.27668535709381104},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26784539222717285},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.1463441550731659},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.057351648807525635},{"id":"https://openalex.org/C178790620","wikidata":"https://www.wikidata.org/wiki/Q11351","display_name":"Organic chemistry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/mtp1069-6679180107","doi":"https://doi.org/10.2753/mtp1069-6679180107","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mtp1069-6679180107","pdf_url":null,"source":{"id":"https://openalex.org/S42468459","display_name":"The Journal of Marketing Theory and Practice","issn_l":"1069-6679","issn":["1069-6679","1944-7175"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Theory and Practice","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1991623719","https://openalex.org/W2010453024","https://openalex.org/W2011789128","https://openalex.org/W2022050027","https://openalex.org/W2025424632","https://openalex.org/W2025678964","https://openalex.org/W2040353558","https://openalex.org/W2040780635","https://openalex.org/W2060239460","https://openalex.org/W2078314529","https://openalex.org/W2080530652","https://openalex.org/W2090054320","https://openalex.org/W2091702104","https://openalex.org/W2091904737","https://openalex.org/W2131299548","https://openalex.org/W2135757022","https://openalex.org/W2139967650","https://openalex.org/W2169997196","https://openalex.org/W2326153191","https://openalex.org/W4233604767"],"related_works":["https://openalex.org/W7038433803","https://openalex.org/W4244848033","https://openalex.org/W1960983590","https://openalex.org/W7048133460","https://openalex.org/W7124684394","https://openalex.org/W7100480609","https://openalex.org/W2564081687","https://openalex.org/W2079412459","https://openalex.org/W7095091398","https://openalex.org/W7207232081"],"abstract_inverted_index":{"(2010).":[0],"Primer":[1],"for":[2],"New":[3],"Authors:":[4],"On":[5],"the":[6],"Fundamentals":[7],"of":[8,14],"Publishing":[9],"in":[10],"Marketing":[11,15],"Journals.":[12],"Journal":[13],"Theory":[16],"and":[17],"Practice:":[18],"Vol.":[19],"18,":[20],"No.":[21],"1,":[22],"pp.":[23],"91-100.":[24]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
