{"id":"https://openalex.org/W2090433835","doi":"https://doi.org/10.1108/02634500410568547","title":"Market orientation in Indian organizations: an empirical study","display_name":"Market orientation in Indian organizations: an empirical study","publication_year":2004,"publication_date":"2004-11-15","ids":{"openalex":"https://openalex.org/W2090433835","doi":"https://doi.org/10.1108/02634500410568547","mag":"2090433835"},"language":"en","primary_location":{"id":"doi:10.1108/02634500410568547","doi":"https://doi.org/10.1108/02634500410568547","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500410568547","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062791981","display_name":"Navdeep Aggarwal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165682329","display_name":"Guru Nanak Dev University","ror":"https://ror.org/05ghzpa93","country_code":"IN","type":"education","lineage":["https://openalex.org/I165682329"]},{"id":"https://openalex.org/I899646","display_name":"Punjab Agricultural University","ror":"https://ror.org/02qbzdk74","country_code":"IN","type":"education","lineage":["https://openalex.org/I899646"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Navdeep Aggarwal","raw_affiliation_strings":["Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, India and Department of Business Management, Punjab Agricultural University, Ludhiana, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, India and Department of Business Management, Punjab Agricultural University, Ludhiana, India","institution_ids":["https://openalex.org/I165682329","https://openalex.org/I899646"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112038559","display_name":"Raghbir Singh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165682329","display_name":"Guru Nanak Dev University","ror":"https://ror.org/05ghzpa93","country_code":"IN","type":"education","lineage":["https://openalex.org/I165682329"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Raghbir Singh","raw_affiliation_strings":["Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, India","institution_ids":["https://openalex.org/I165682329"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.0003,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.95620278,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"22","issue":"7","first_page":"700","last_page":"715"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9315999746322632,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9315999746322632,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.041999999433755875,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.007699999958276749,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":1.0},{"id":"https://openalex.org/keywords/indian-firms","display_name":"Indian companies","score":0.8460000157356262},{"id":"https://openalex.org/keywords/antecedents-of-market-orientation","display_name":"antecedents of market orientation","score":0.7670000195503235},{"id":"https://openalex.org/keywords/superior-performance","display_name":"superior performance","score":0.4790000021457672},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.871999979019165},{"id":"https://openalex.org/keywords/intelligence-gathering","display_name":"intelligence gathering","score":0.7390000224113464},{"id":"https://openalex.org/keywords/market-responsiveness","display_name":"market responsiveness","score":0.824999988079071},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.5440000295639038},{"id":"https://openalex.org/keywords/consumer-values","display_name":"consumer values","score":0.6169999837875366}],"concepts":[{"id":"https://openalex.org/C2779696404","wikidata":"https://www.wikidata.org/wiki/Q6770823","display_name":"Market orientation","level":2,"score":0.8851549625396729},{"id":"https://openalex.org/C2777526511","wikidata":"https://www.wikidata.org/wiki/Q691543","display_name":"Pace","level":2,"score":0.7995662689208984},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7470299601554871},{"id":"https://openalex.org/C2778137712","wikidata":"https://www.wikidata.org/wiki/Q13408403","display_name":"Market intelligence","level":2,"score":0.7063449621200562},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6466602683067322},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5882660746574402},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.5608002543449402},{"id":"https://openalex.org/C148220186","wikidata":"https://www.wikidata.org/wiki/Q7111912","display_name":"Outcome (game theory)","level":2,"score":0.4944589138031006},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4798383414745331},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4523811936378479},{"id":"https://openalex.org/C16345878","wikidata":"https://www.wikidata.org/wiki/Q107472979","display_name":"Orientation (vector space)","level":2,"score":0.4418522119522095},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4398265480995178},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23374652862548828},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.11873725056648254},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.09400758147239685},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02634500410568547","doi":"https://doi.org/10.1108/02634500410568547","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500410568547","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":73,"referenced_works":["https://openalex.org/W35959123","https://openalex.org/W564778341","https://openalex.org/W655261794","https://openalex.org/W1484462106","https://openalex.org/W1489502445","https://openalex.org/W1517965919","https://openalex.org/W1580404133","https://openalex.org/W1965158498","https://openalex.org/W1967968613","https://openalex.org/W1976605820","https://openalex.org/W1976630138","https://openalex.org/W1977713399","https://openalex.org/W1985759029","https://openalex.org/W1987571817","https://openalex.org/W1988613209","https://openalex.org/W1992816487","https://openalex.org/W1995317092","https://openalex.org/W1996812234","https://openalex.org/W2001579773","https://openalex.org/W2009933376","https://openalex.org/W2010707565","https://openalex.org/W2010812063","https://openalex.org/W2019945100","https://openalex.org/W2028224407","https://openalex.org/W2032359204","https://openalex.org/W2035303902","https://openalex.org/W2036863282","https://openalex.org/W2041552174","https://openalex.org/W2042217374","https://openalex.org/W2044953414","https://openalex.org/W2046385198","https://openalex.org/W2053904556","https://openalex.org/W2054238845","https://openalex.org/W2057117799","https://openalex.org/W2057833889","https://openalex.org/W2057937229","https://openalex.org/W2063513444","https://openalex.org/W2064808927","https://openalex.org/W2065462327","https://openalex.org/W2065469800","https://openalex.org/W2068370738","https://openalex.org/W2072870527","https://openalex.org/W2073737521","https://openalex.org/W2077779266","https://openalex.org/W2078477474","https://openalex.org/W2081204256","https://openalex.org/W2100148483","https://openalex.org/W2121017431","https://openalex.org/W2126186544","https://openalex.org/W2129631993","https://openalex.org/W2159306398","https://openalex.org/W2240870533","https://openalex.org/W2287108201","https://openalex.org/W2314504292","https://openalex.org/W2318811925","https://openalex.org/W2324006955","https://openalex.org/W2328783997","https://openalex.org/W2329312544","https://openalex.org/W2331059285","https://openalex.org/W2331671598","https://openalex.org/W2476304032","https://openalex.org/W2505712353","https://openalex.org/W2942970798","https://openalex.org/W2980147429","https://openalex.org/W3124612129","https://openalex.org/W4229726007","https://openalex.org/W4235821521","https://openalex.org/W4238485280","https://openalex.org/W4243475036","https://openalex.org/W4255488679","https://openalex.org/W4255699659","https://openalex.org/W4256346100","https://openalex.org/W6689343276"],"related_works":["https://openalex.org/W7217103762","https://openalex.org/W1545378673","https://openalex.org/W2315105973","https://openalex.org/W400429060","https://openalex.org/W1495367097","https://openalex.org/W6996286724","https://openalex.org/W2128206240","https://openalex.org/W2608246901","https://openalex.org/W2094982658","https://openalex.org/W2019222896"],"abstract_inverted_index":{"This":[0,59],"article":[1],"investigates":[2],"the":[3,26,31,69,130],"extent":[4],"of":[5,15,62,73,78,95,127],"market":[6,74,96,131],"orientation":[7],"in":[8,25],"a":[9,47,116,124],"country":[10],"about":[11],"which":[12],"most":[13],"readers":[14],"Marketing":[16],"Intelligence":[17],"&":[18],"Planning":[19],"will":[20],"know":[21],"little,":[22],"at":[23,46],"least":[24],"marketing":[27],"context.":[28],"In":[29],"India,":[30],"need":[32],"to":[33,37,110,118,129],"deliver":[34],"superior":[35,80],"value":[36],"consumers":[38,52],"has":[39],"assumed":[40],"paramount":[41],"importance,":[42],"as":[43],"globalization":[44],"increases":[45],"fast":[48],"pace":[49],"and":[50,71,76,85,106,121],"local":[51],"become":[53],"more":[54],"demanding":[55],"day":[56],"by":[57,83],"day.":[58],"empirical":[60],"study":[61],"22":[63],"Indian":[64],"firms":[65],"is":[66,115],"based":[67],"on":[68,101],"antecedents":[70],"determinants":[72],"orientation,":[75,97],"hence":[77],"continuous":[79],"performance,":[81],"proposed":[82],"Narver":[84],"Slater.":[86],"It":[87],"finds":[88],"that":[89],"they":[90],"exhibit":[91],"some":[92],"key":[93],"features":[94],"but":[98,123],"fall":[99],"short":[100],"others,":[102],"notably":[103],"internal":[104],"communication":[105],"senior":[107],"management's":[108],"attitude":[109],"risk.":[111],"The":[112],"overall":[113],"outcome":[114],"commitment":[117],"intelligence":[119],"gathering":[120],"dissemination,":[122],"comparative":[125],"lack":[126],"responsiveness":[128],"environment.":[132]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}