{"id":"https://openalex.org/W2090224515","doi":"https://doi.org/10.1108/02652329010136217","title":"Adult Singles: An Untapped Market","display_name":"Adult Singles: An Untapped Market","publication_year":1990,"publication_date":"1990-04-01","ids":{"openalex":"https://openalex.org/W2090224515","doi":"https://doi.org/10.1108/02652329010136217","mag":"2090224515"},"language":"en","primary_location":{"id":"doi:10.1108/02652329010136217","doi":"https://doi.org/10.1108/02652329010136217","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02652329010136217","pdf_url":null,"source":{"id":"https://openalex.org/S170810187","display_name":"International Journal of Bank Marketing","issn_l":"0265-2323","issn":["0265-2323","1758-5937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Bank Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110912392","display_name":"John J. Burnett","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"John J. Burnett","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5110912392"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"8","issue":"4","first_page":"10","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.5360999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.5360999703407288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.11919999867677689,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.08269999921321869,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/single-people","display_name":"single people","score":0.7409999966621399},{"id":"https://openalex.org/keywords/bank-customers","display_name":"bank customers","score":0.6439999938011169},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.875},{"id":"https://openalex.org/keywords/consumer-heterogeneity","display_name":"consumer heterogeneity","score":0.6029999852180481},{"id":"https://openalex.org/keywords/bank-marketing","display_name":"bank marketing","score":0.6729999780654907},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6787140369415283},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6677677035331726},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6086644530296326},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5643463134765625},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.3614257276058197},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/02652329010136217","doi":"https://doi.org/10.1108/02652329010136217","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02652329010136217","pdf_url":null,"source":{"id":"https://openalex.org/S170810187","display_name":"International Journal of Bank Marketing","issn_l":"0265-2323","issn":["0265-2323","1758-5937"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Bank Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W76033331","https://openalex.org/W627977585","https://openalex.org/W2018656993","https://openalex.org/W2082885459","https://openalex.org/W2165823544","https://openalex.org/W2757526596"],"related_works":["https://openalex.org/W7127158208","https://openalex.org/W71705384","https://openalex.org/W3188509381","https://openalex.org/W1963843534","https://openalex.org/W7162213084","https://openalex.org/W1964520862","https://openalex.org/W2315622038","https://openalex.org/W2083115987","https://openalex.org/W992001611","https://openalex.org/W1867069001"],"abstract_inverted_index":{"While":[0],"bank":[1],"management":[2],"has":[3],"become":[4],"aware":[5],"of":[6,39,48,58,71],"the":[7,26,64,69],"need":[8,27,65],"to":[9,28,55,66],"identify":[10],"and":[11,35,45,74],"assess":[12],"potential":[13],"market":[14],"segments":[15],"carefully,":[16],"single":[17],"persons":[18],"remain":[19],"a":[20,46,56],"segment":[21],"overlooked.":[22],"This":[23],"study":[24],"addresses":[25],"view":[29],"singles":[30,40],"as":[31],"heterogeneous":[32],"in":[33,53],"composition":[34],"behaviour.":[36],"Three":[37],"categories":[38],"(divorced,":[41],"widowed,":[42],"never":[43],"married)":[44],"sample":[47],"married":[49],"individuals":[50],"were":[51],"compared":[52],"respect":[54],"number":[57],"bank\u2010related":[59],"variables.":[60],"The":[61],"findings":[62],"support":[63],"distinguish":[67],"between":[68],"types":[70],"singleness.":[72],"Theoretical":[73],"pragmatic":[75],"implications":[76],"are":[77],"discussed.":[78]},"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}