{"id":"https://openalex.org/W2087510786","doi":"https://doi.org/10.5859/kais.2010.19.3.209","title":"Moderating Effects of Personal Innovativeness on the Relationship between Perceived Usefulness, Subjective Norm and Intention to Use Mobile Internet","display_name":"Moderating Effects of Personal Innovativeness on the Relationship between Perceived Usefulness, Subjective Norm and Intention to Use Mobile Internet","publication_year":2010,"publication_date":"2010-09-30","ids":{"openalex":"https://openalex.org/W2087510786","doi":"https://doi.org/10.5859/kais.2010.19.3.209","mag":"2087510786"},"language":"en","primary_location":{"id":"doi:10.5859/kais.2010.19.3.209","doi":"https://doi.org/10.5859/kais.2010.19.3.209","is_oa":true,"landing_page_url":"https://doi.org/10.5859/kais.2010.19.3.209","pdf_url":"http://koreascience.or.kr:80/article/JAKO201018860403680.pdf","source":{"id":"https://openalex.org/S4210212639","display_name":"The Journal of Information Systems","issn_l":"1229-8476","issn":["1229-8476","2733-8770"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Information Systems","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://koreascience.or.kr:80/article/JAKO201018860403680.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100958524","display_name":"Hyun-Sik Shin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Hyun-Sik Shin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5100958524"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.1297,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.91406027,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"19","issue":"3","first_page":"209","last_page":"236"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-innovativeness","display_name":"personal innovativeness","score":0.8790000081062317},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9160000085830688},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.9959999918937683},{"id":"https://openalex.org/keywords/intention-to-use","display_name":"intention to use","score":0.9300000071525574},{"id":"https://openalex.org/keywords/mobile-internet-adoption","display_name":"mobile internet adoption","score":0.8370000123977661},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.949999988079071},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.9120000004768372},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9660000205039978},{"id":"https://openalex.org/keywords/early-adopters","display_name":"early adopters","score":0.8769999742507935},{"id":"https://openalex.org/keywords/heavy-users","display_name":"heavy users","score":0.699999988079071}],"concepts":[{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.7864887714385986},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6644957065582275},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.554877519607544},{"id":"https://openalex.org/C191795146","wikidata":"https://www.wikidata.org/wiki/Q3878446","display_name":"Norm (philosophy)","level":2,"score":0.5472478866577148},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5216610431671143},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.5181461572647095},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.4671083688735962},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4562966823577881},{"id":"https://openalex.org/C2985706004","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile internet","level":3,"score":0.4152725636959076},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1732032299041748},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10932648181915283},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5859/kais.2010.19.3.209","doi":"https://doi.org/10.5859/kais.2010.19.3.209","is_oa":true,"landing_page_url":"https://doi.org/10.5859/kais.2010.19.3.209","pdf_url":"http://koreascience.or.kr:80/article/JAKO201018860403680.pdf","source":{"id":"https://openalex.org/S4210212639","display_name":"The Journal of Information Systems","issn_l":"1229-8476","issn":["1229-8476","2733-8770"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Information Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5859/kais.2010.19.3.209","doi":"https://doi.org/10.5859/kais.2010.19.3.209","is_oa":true,"landing_page_url":"https://doi.org/10.5859/kais.2010.19.3.209","pdf_url":"http://koreascience.or.kr:80/article/JAKO201018860403680.pdf","source":{"id":"https://openalex.org/S4210212639","display_name":"The Journal of Information Systems","issn_l":"1229-8476","issn":["1229-8476","2733-8770"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Journal of Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2087510786.pdf","grobid_xml":"https://content.openalex.org/works/W2087510786.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W919310434","https://openalex.org/W1486903273","https://openalex.org/W1515402129","https://openalex.org/W1534941172","https://openalex.org/W1574235309","https://openalex.org/W1578907434","https://openalex.org/W1791587663","https://openalex.org/W1967268140","https://openalex.org/W1967791196","https://openalex.org/W1977707731","https://openalex.org/W1987198869","https://openalex.org/W1992922048","https://openalex.org/W2022197026","https://openalex.org/W2026473865","https://openalex.org/W2033943395","https://openalex.org/W2040118411","https://openalex.org/W2045988471","https://openalex.org/W2057643324","https://openalex.org/W2060042435","https://openalex.org/W2066906804","https://openalex.org/W2068569352","https://openalex.org/W2072637925","https://openalex.org/W2094702702","https://openalex.org/W2097700858","https://openalex.org/W2098685541","https://openalex.org/W2099697766","https://openalex.org/W2100379340","https://openalex.org/W2100408980","https://openalex.org/W2106595660","https://openalex.org/W2117948235","https://openalex.org/W2119681300","https://openalex.org/W2136175054","https://openalex.org/W2139636673","https://openalex.org/W2149967206","https://openalex.org/W2152226178","https://openalex.org/W2158118088","https://openalex.org/W2159645837","https://openalex.org/W2162061662","https://openalex.org/W2168569455","https://openalex.org/W2485690114","https://openalex.org/W2529557895","https://openalex.org/W2805650062","https://openalex.org/W2810973598","https://openalex.org/W2954133540","https://openalex.org/W3021786265","https://openalex.org/W3026496649"],"related_works":["https://openalex.org/W3122856559","https://openalex.org/W1972303567","https://openalex.org/W2994947249","https://openalex.org/W2106467916","https://openalex.org/W3107769590","https://openalex.org/W1959348760","https://openalex.org/W2010051798","https://openalex.org/W4413868188","https://openalex.org/W2888583715","https://openalex.org/W1994489455"],"abstract_inverted_index":{"Recently,":[0],"utilization":[1],"of":[2,14,41,52,60,79,90,134,141,147,164,172,188,206,227,257],"mobile":[3,15,70,228,259],"Internet":[4,16,71],"services":[5],"is":[6,39,137,198,232],"rapidly":[7],"increasing.":[8],"To":[9,85],"properly":[10],"accelerate":[11],"the":[12,24,42,48,74,87,91,132,151,162,170,192,204,222,225],"vitalization":[13],"usage,":[17],"we":[18],"have":[19,183,253],"to":[20,33,64,68,119,129,156,194,220,236,246],"know":[21],"exactly":[22],"about":[23],"factors":[25],"affecting":[26],"potential":[27],"users'":[28,66],"value":[29],"recognition":[30],"and":[31,62,76,82,117,154,177,224,250],"intention":[32,67,118,128,155,193],"use.":[34],"Technology":[35],"acceptance":[36],"model":[37],"(TAM)":[38],"one":[40],"most":[43],"powerful":[44],"reference":[45],"framework":[46],"for":[47],"individual":[49],"user's":[50],"adoption":[51,223],"IT":[53],"innovations.":[54],"This":[55],"research":[56,104],"borrowed":[57],"core":[58],"concept":[59],"TAM,":[61],"tried":[63],"explain":[65],"use":[69,157,195],"by":[72],"understanding":[73],"direct":[75,255],"indirect":[77],"effects":[78],"subjective":[80,108,148],"norm":[81,109,136,149],"perceived":[83,115,122,142,152,189],"usefulness.":[84],"increase":[86,221],"explanatory":[88],"power":[89],"model,":[92],"this":[93,215],"paper":[94,216],"introduced":[95],"personal":[96,166,174,180,208],"innovativeness":[97,167,175,181,209],"as":[98],"a":[99,238],"key":[100],"moderator":[101],"variable.":[102],"The":[103],"findings":[105],"include;":[106],"i)":[107,230],"has":[110,124],"strong":[111],"positive":[112,125,145,186,254],"influence":[113,126,133,146,187],"on":[114,127,150,191,212],"usefulness":[116,123,153,190],"use,":[120,130],"ii)":[121,235],"iii)":[131],"subject":[135],"greater":[138],"than":[139,169],"that":[140],"usefulness,":[143],"iv)":[144],"are":[158],"significantly":[159],"stronger":[160],"in":[161,203],"case":[163,171,205],"low":[165,207],"sub-group":[168,182],"high":[173,179],"sub-group,":[176],"v)":[178],"shown":[184],"strongly":[185],"while":[196],"there":[197],"no":[199],"such":[200],"significant":[201],"relationship":[202],"sub-group.":[210],"Based":[211],"these":[213],"findings,":[214],"proposed":[217],"several":[218],"guidelines":[219],"usage":[226],"Internet;":[229],"word-of-mouth":[231],"extremely":[233],"important,":[234],"form":[237],"good":[239],"word-of-mouth,":[240],"it":[241],"will":[242],"be":[243],"very":[244],"important":[245],"make":[247],"early":[248],"adopters":[249],"heavy":[251],"users":[252],"experiences":[256],"using":[258],"Internet.":[260]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}