{"id":"https://openalex.org/W2086293193","doi":"https://doi.org/10.1108/eb008589","title":"A Means\u2010End Approach to the Market for Sparkling Wines","display_name":"A Means\u2010End Approach to the Market for Sparkling Wines","publication_year":1992,"publication_date":"1992-01-01","ids":{"openalex":"https://openalex.org/W2086293193","doi":"https://doi.org/10.1108/eb008589","mag":"2086293193"},"language":"en","primary_location":{"id":"doi:10.1108/eb008589","doi":"https://doi.org/10.1108/eb008589","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb008589","pdf_url":null,"source":{"id":"https://openalex.org/S129623883","display_name":"International Journal of Wine Marketing","issn_l":"0954-7541","issn":["0954-7541","1758-6747"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Wine Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063983898","display_name":"Federica Judica","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Federica Judica","raw_affiliation_strings":["The Pennsylvania State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Pennsylvania State University, USA","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061823749","display_name":"W. Steven Perkins","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"W. Steven Perkins","raw_affiliation_strings":["The Pennsylvania State University, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Pennsylvania State University, USA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":50,"citation_normalized_percentile":{"value":0.29219144,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"4","issue":"1","first_page":"10","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.9765999913215637,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.013000000268220901,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/means-end-chain-theory","display_name":"means-end chain","score":0.8090000152587891},{"id":"https://openalex.org/keywords/sparkling-wine","display_name":"sparkling wine","score":0.824999988079071},{"id":"https://openalex.org/keywords/consumer-purchase-motivation","display_name":"consumer purchase motivation","score":0.6919999718666077},{"id":"https://openalex.org/keywords/consumer-values","display_name":"consumer values","score":0.6470000147819519},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.7379999756813049},{"id":"https://openalex.org/keywords/product-positioning","display_name":"product positioning","score":0.6570000052452087},{"id":"https://openalex.org/keywords/high-involvement-products","display_name":"high-involvement products","score":0.7799999713897705},{"id":"https://openalex.org/keywords/use-intensity","display_name":"usage intensity","score":0.5440000295639038},{"id":"https://openalex.org/keywords/premium-pricing","display_name":"premium pricing","score":0.7250000238418579},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.3490000069141388},{"id":"https://openalex.org/keywords/wine-marketing","display_name":"wine marketing","score":0.5170000195503235}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.864986777305603},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7092344760894775},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6563365459442139},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6518207788467407},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5611521005630493},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.5532299876213074},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4416901767253876},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.41503381729125977},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4079238474369049},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3448958098888397},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14271306991577148},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.057868242263793945},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eb008589","doi":"https://doi.org/10.1108/eb008589","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb008589","pdf_url":null,"source":{"id":"https://openalex.org/S129623883","display_name":"International Journal of Wine Marketing","issn_l":"0954-7541","issn":["0954-7541","1758-6747"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Wine Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W583817867","https://openalex.org/W1990789191","https://openalex.org/W2075279764","https://openalex.org/W2891393428","https://openalex.org/W2897155054","https://openalex.org/W4246467418"],"related_works":["https://openalex.org/W4391926503","https://openalex.org/W2594071148","https://openalex.org/W1983213496","https://openalex.org/W2915855184","https://openalex.org/W4287030170","https://openalex.org/W3129530040","https://openalex.org/W6889095280","https://openalex.org/W2265526449","https://openalex.org/W7036535583","https://openalex.org/W350451493"],"abstract_inverted_index":{"Introduces":[0],"a":[1,78,115,120],"new":[2],"approach":[3,105],"to":[4,26,33,58,76,87,113],"the":[5,91,103],"investigation":[6],"of":[7,109],"consumers'":[8,27],"reasons":[9,97],"for":[10,38,98],"purchasing":[11],"(or":[12],"not":[13],"purchasing)":[14],"products.":[15],"The":[16],"Means\u2010End":[17],"Chains":[18],"model,":[19],"by":[20,64],"shifting":[21],"attention":[22],"from":[23,102],"product":[24,92],"attributes":[25],"personal":[28],"values,":[29],"is":[30],"particularly":[31],"applicable":[32],"segmentation":[34],"and":[35,81],"positioning":[36],"strategies":[37],"high":[39],"involvement":[40],"products":[41,70],"like":[42],"sparkling":[43,59,111],"wines.":[44,60],"Reports":[45],"structured":[46],"depth":[47],"interviews":[48],"with":[49,90],"27":[50],"consumers":[51],"uncovering":[52],"their":[53],"means\u2010end":[54,104],"chains":[55],"in":[56,119],"relation":[57],"Responses":[61],"differ":[62],"noticeably":[63],"usage:":[65],"heavier":[66],"users":[67],"prefer":[68],"dry":[69],"as":[71],"more":[72,83,94],"sophisticated":[73],"are":[74],"willing":[75],"pay":[77],"premium":[79,110],"price,":[80],"have":[82],"complex":[84],"psychological":[85],"needs":[86],"be":[88],"fulfilled":[89],"including":[93],"socially":[95],"oriented":[96],"usage.":[99],"Suggests":[100],"insights":[101],"may":[106],"allow":[107],"producers":[108],"wines":[112],"maintain":[114],"healthy":[116],"position":[117],"even":[118],"decreasing":[121],"market.":[122]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2016-06-24T00:00:00"}