{"id":"https://openalex.org/W2085989487","doi":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","title":"Marketing the Message","display_name":"Marketing the Message","publication_year":1969,"publication_date":"1969-06-01","ids":{"openalex":"https://openalex.org/W2085989487","doi":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","mag":"2085989487"},"language":"en","primary_location":{"id":"doi:10.1111/j.2151-6952.1969.tb01191.x","doi":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","pdf_url":null,"source":{"id":"https://openalex.org/S25916815","display_name":"Curator The Museum Journal","issn_l":"0011-3069","issn":["0011-3069","2151-6952"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Curator: The Museum Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111129564","display_name":"A. E. Parr","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1338124936","display_name":"American Museum of Natural History","ror":"https://ror.org/03thb3e06","country_code":"US","type":"archive","lineage":["https://openalex.org/I1338124936"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"ALBERT EIDE PARR","raw_affiliation_strings":["DIRECTOR EMERITUS THE AMERICAN MUSEUM OF NATURAL HISTORY"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DIRECTOR EMERITUS THE AMERICAN MUSEUM OF NATURAL HISTORY","institution_ids":["https://openalex.org/I1338124936"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5111129564"],"corresponding_institution_ids":["https://openalex.org/I1338124936"],"apc_list":{"value":2900,"currency":"USD","value_usd":2900},"apc_paid":null,"fwci":71.925,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.99269819,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":"12","issue":"2","first_page":"77","last_page":"82"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.11620000004768372,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14380","display_name":"Libraries and Information Services","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/museum-marketing","display_name":"museum marketing","score":0.9179999828338623},{"id":"https://openalex.org/keywords/museum-communication","display_name":"museum communication","score":0.5709999799728394},{"id":"https://openalex.org/keywords/museum-visitors","display_name":"museum visitors","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.6157850623130798},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.43678978085517883},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34257346391677856}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1111/j.2151-6952.1969.tb01191.x","doi":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.2151-6952.1969.tb01191.x","pdf_url":null,"source":{"id":"https://openalex.org/S25916815","display_name":"Curator The Museum Journal","issn_l":"0011-3069","issn":["0011-3069","2151-6952"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-2","norway-2","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Curator: The Museum Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2084418079","https://openalex.org/W2978094675","https://openalex.org/W2011320756","https://openalex.org/W4255260873","https://openalex.org/W2000318002","https://openalex.org/W4232626210","https://openalex.org/W1970331511","https://openalex.org/W4239584814","https://openalex.org/W2992460047","https://openalex.org/W2095833762"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2016-06-24T00:00:00"}
