{"id":"https://openalex.org/W2084686136","doi":"https://doi.org/10.1590/s1807-76922013000400003","title":"Rhetorical strategies of consumer activists: reframing market offers to promote change","display_name":"Rhetorical strategies of consumer activists: reframing market offers to promote change","publication_year":2013,"publication_date":"2013-10-19","ids":{"openalex":"https://openalex.org/W2084686136","doi":"https://doi.org/10.1590/s1807-76922013000400003","mag":"2084686136"},"language":"en","primary_location":{"id":"doi:10.1590/s1807-76922013000400003","doi":"https://doi.org/10.1590/s1807-76922013000400003","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1807-76922013000400003","pdf_url":"https://www.scielo.br/j/bar/a/6NtFQmyBgwwgLCGmGjf8DTy/?lang=en&format=pdf","source":{"id":"https://openalex.org/S71487352","display_name":"BAR - Brazilian Administration Review","issn_l":"1807-7692","issn":["1807-7692"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","latindex","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312426","host_organization_name":"Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)","host_organization_lineage":["https://openalex.org/P4310312426"],"host_organization_lineage_names":["Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BAR - Brazilian Administration Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.scielo.br/j/bar/a/6NtFQmyBgwwgLCGmGjf8DTy/?lang=en&format=pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018229393","display_name":"Daiane Scaraboto","orcid":"https://orcid.org/0000-0002-7658-9339","observed_orcids":["https://orcid.org/0000-0002-7658-9339"]},"institutions":[{"id":"https://openalex.org/I162148367","display_name":"Pontificia Universidad Cat\u00f3lica de Chile","ror":"https://ror.org/04teye511","country_code":"CL","type":"education","lineage":["https://openalex.org/I162148367"]}],"countries":["CL"],"is_corresponding":false,"raw_author_name":"Daiane Scaraboto","raw_affiliation_strings":["Pontificia Universidad Cat\u00f3lica de Chile, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pontificia Universidad Cat\u00f3lica de Chile, Chile","institution_ids":["https://openalex.org/I162148367"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019083947","display_name":"Severino Joaquim Nunes Pereira","orcid":"https://orcid.org/0000-0001-8830-6423","observed_orcids":["https://orcid.org/0000-0001-8830-6423"]},"institutions":[{"id":"https://openalex.org/I161460629","display_name":"Universidade Federal Rural do Rio de Janeiro","ror":"https://ror.org/00xwgyp12","country_code":"BR","type":"education","lineage":["https://openalex.org/I161460629"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Severino Joaquim Nunes Pereira","raw_affiliation_strings":["Universidade Federal Rural do Rio de Janeiro, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Federal Rural do Rio de Janeiro, Brazil","institution_ids":["https://openalex.org/I161460629"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.32692667,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"10","issue":"4","first_page":"389","last_page":"414"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7612000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.7612000107765198,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.13279999792575836,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.027699999511241913,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-activism","display_name":"consumer activism","score":0.9010000228881836},{"id":"https://openalex.org/keywords/digital-activism","display_name":"digital activism","score":0.7630000114440918},{"id":"https://openalex.org/keywords/rhetorical-strategies","display_name":"rhetorical strategies","score":0.8519999980926514},{"id":"https://openalex.org/keywords/consumer-identity","display_name":"consumer identity","score":0.5809999704360962},{"id":"https://openalex.org/keywords/market-offer","display_name":"market offer","score":0.5180000066757202},{"id":"https://openalex.org/keywords/cultural-change","display_name":"cultural change","score":0.6850000023841858},{"id":"https://openalex.org/keywords/body-image","display_name":"body image","score":0.3959999978542328},{"id":"https://openalex.org/keywords/netnography","display_name":"netnography","score":0.7089999914169312}],"concepts":[{"id":"https://openalex.org/C187029079","wikidata":"https://www.wikidata.org/wiki/Q958679","display_name":"Cognitive reframing","level":2,"score":0.9572649598121643},{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.7222357392311096},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.530186116695404},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.49498122930526733},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.488603413105011},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48164430260658264},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43935665488243103},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.41300082206726074},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3555751442909241},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2763326168060303},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13642022013664246},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12508359551429749},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.12261345982551575},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":7,"locations":[{"id":"doi:10.1590/s1807-76922013000400003","doi":"https://doi.org/10.1590/s1807-76922013000400003","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1807-76922013000400003","pdf_url":"https://www.scielo.br/j/bar/a/6NtFQmyBgwwgLCGmGjf8DTy/?lang=en&format=pdf","source":{"id":"https://openalex.org/S71487352","display_name":"BAR - Brazilian Administration Review","issn_l":"1807-7692","issn":["1807-7692"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","latindex","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312426","host_organization_name":"Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)","host_organization_lineage":["https://openalex.org/P4310312426"],"host_organization_lineage_names":["Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BAR - Brazilian Administration Review","raw_type":"journal-article"},{"id":"pmh:oai:ojs3.bar.anpad.org.br:article/226","doi":null,"is_oa":true,"landing_page_url":"https://bar.anpad.org.br/index.php/bar/article/view/226","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:ANPAD","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:scielo:S1807-76922013000400003","doi":null,"is_oa":true,"landing_page_url":"http://old.scielo.br/scielo.php?script=sci_arttext&amp;pid=S1807-76922013000400003","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BAR - Brazilian Administration Review v.10 n.4 2013","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.646.5269","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.646.5269","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.anpad.org.br/periodicos/arq_pdf/a_1422.pdf","raw_type":"text"},{"id":"pmh:oai:americanae.aecid.es:2770052","doi":null,"is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=2770052","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"BAR - Brazilian Administration Review v.10 n.4 2013","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:26bf62d1023f419897541b9d85dd4566","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/26bf62d1023f419897541b9d85dd4566","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"BAR: Brazilian Administration Review, Vol 10, Iss 4, Pp 389-414 (2013)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:84128363003","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=84128363003","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"BAR - Brazilian Administration Review (Brasil) Num.4 Vol.10","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.1590/s1807-76922013000400003","doi":"https://doi.org/10.1590/s1807-76922013000400003","is_oa":true,"landing_page_url":"https://doi.org/10.1590/s1807-76922013000400003","pdf_url":"https://www.scielo.br/j/bar/a/6NtFQmyBgwwgLCGmGjf8DTy/?lang=en&format=pdf","source":{"id":"https://openalex.org/S71487352","display_name":"BAR - Brazilian Administration Review","issn_l":"1807-7692","issn":["1807-7692"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","latindex","norway-1","poland-20","russia-white-list-2","scielo","vabb-shw"],"host_organization":"https://openalex.org/P4310312426","host_organization_name":"Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)","host_organization_lineage":["https://openalex.org/P4310312426"],"host_organization_lineage_names":["Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD)"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BAR - Brazilian Administration Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2084686136.pdf","grobid_xml":"https://content.openalex.org/works/W2084686136.grobid-xml"},"referenced_works_count":61,"referenced_works":["https://openalex.org/W15186688","https://openalex.org/W643959007","https://openalex.org/W976924018","https://openalex.org/W1483325467","https://openalex.org/W1506538151","https://openalex.org/W1533901901","https://openalex.org/W1537724311","https://openalex.org/W1544590172","https://openalex.org/W1556808170","https://openalex.org/W1592902734","https://openalex.org/W1856031596","https://openalex.org/W1966375980","https://openalex.org/W1980677677","https://openalex.org/W2016813894","https://openalex.org/W2027883876","https://openalex.org/W2032335665","https://openalex.org/W2039592519","https://openalex.org/W2040332982","https://openalex.org/W2042390782","https://openalex.org/W2045269804","https://openalex.org/W2046518762","https://openalex.org/W2061389536","https://openalex.org/W2063002990","https://openalex.org/W2067932846","https://openalex.org/W2068043610","https://openalex.org/W2068968117","https://openalex.org/W2070232523","https://openalex.org/W2073021158","https://openalex.org/W2097656978","https://openalex.org/W2105387498","https://openalex.org/W2109438915","https://openalex.org/W2110649000","https://openalex.org/W2116765813","https://openalex.org/W2125781514","https://openalex.org/W2128572242","https://openalex.org/W2132228941","https://openalex.org/W2134310663","https://openalex.org/W2135856408","https://openalex.org/W2143399577","https://openalex.org/W2147028152","https://openalex.org/W2152354174","https://openalex.org/W2154987874","https://openalex.org/W2161101944","https://openalex.org/W2161835348","https://openalex.org/W2162783380","https://openalex.org/W2169760325","https://openalex.org/W2170518204","https://openalex.org/W2177384719","https://openalex.org/W2179670355","https://openalex.org/W2181024084","https://openalex.org/W2193734721","https://openalex.org/W2315800486","https://openalex.org/W2341217191","https://openalex.org/W2411368142","https://openalex.org/W2486638608","https://openalex.org/W2579860814","https://openalex.org/W2620399943","https://openalex.org/W2773385176","https://openalex.org/W4234233476","https://openalex.org/W4248061457","https://openalex.org/W4308606192"],"related_works":["https://openalex.org/W2896926325","https://openalex.org/W4313248617","https://openalex.org/W2499964538","https://openalex.org/W2147028152","https://openalex.org/W2914998410","https://openalex.org/W4390509170","https://openalex.org/W6983514678","https://openalex.org/W4240771935","https://openalex.org/W4220940167","https://openalex.org/W2174927916"],"abstract_inverted_index":{"Consumer":[0],"researchers":[1],"have":[2],"most":[3],"frequently":[4],"looked":[5],"at":[6],"the":[7,9,17,26,45,57,124],"influence":[8,25],"marketplace":[10,27],"has":[11,37],"on":[12,132],"consumers'":[13,22],"identity":[14,23],"projects,":[15],"while":[16,97],"reverse":[18],"process":[19],"-":[20,31],"how":[21,85,133],"projects":[24],"and":[28,102,123,140,144],"general":[29],"culture":[30],"is":[32],"an":[33,61],"important":[34],"issue":[35],"that":[36,91],"received":[38],"less":[39],"attention.":[40],"Aiming":[41],"to":[42,44,69,83,99,118,138],"contribute":[43],"development":[46],"of":[47,56],"this":[48],"literature,":[49],"we":[50],"conduct":[51],"a":[52],"qualitative":[53],"netnographic":[54],"investigation":[55],"Fat":[58],"Acceptance":[59],"Movement,":[60],"online-based":[62],"movement":[63],"led":[64],"by":[65,111],"consumer-activists":[66],"who":[67,75,88],"attempt":[68],"change":[70,119],"societal":[71],"attitudes":[72],"about":[73],"people":[74],"are":[76],"fat.":[77],"Our":[78,127],"main":[79],"goal":[80],"is,":[81,92],"therefore,":[82],"investigate":[84],"consumer":[86,113,130],"activists":[87,114],"congregate":[89],"online,":[90],"cyberactivists,":[93],"reframe":[94],"market":[95,101],"offers":[96],"attempting":[98],"promote":[100,141],"cultural":[103,145],"change.":[104],"We":[105],"identify":[106],"several":[107],"rhetorical":[108],"strategies":[109],"employed":[110],"online":[112],"in":[115],"their":[116],"quests":[117],"themselves,":[120],"other":[121],"consumers,":[122],"broader":[125],"culture.":[126],"findings":[128],"advance":[129],"research":[131],"consumers":[134],"may":[135],"mobilize":[136],"resources":[137],"initiate":[139],"self-,":[142],"market-,":[143],"transformations.":[146]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
