{"id":"https://openalex.org/W2083984499","doi":"https://doi.org/10.1080/00913367.1985.10672951","title":"Female Role Portrayals in Advertising and Communication Effectiveness: A Review","display_name":"Female Role Portrayals in Advertising and Communication Effectiveness: A Review","publication_year":1985,"publication_date":"1985-10-01","ids":{"openalex":"https://openalex.org/W2083984499","doi":"https://doi.org/10.1080/00913367.1985.10672951","mag":"2083984499"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.1985.10672951","doi":"https://doi.org/10.1080/00913367.1985.10672951","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1985.10672951","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045788289","display_name":"Thomas W. Whipple","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Thomas W. Whipple","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5084387886","display_name":"Alice E. Courtney","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alice E. Courtney","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.2733,"has_fulltext":false,"cited_by_count":111,"citation_normalized_percentile":{"value":0.89194805,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"14","issue":"3","first_page":"4","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-role-models","display_name":"gender role models","score":0.4819999933242798},{"id":"https://openalex.org/keywords/realism-arts","display_name":"realism (arts)","score":0.4869999885559082},{"id":"https://openalex.org/keywords/communication-effectiveness","display_name":"communication effectiveness","score":0.9070000052452087},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.5210000276565552},{"id":"https://openalex.org/keywords/gender-stereotypes-in-advertising","display_name":"gender stereotypes in advertising","score":0.6340000033378601}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7830160856246948},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6093809008598328},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5752196311950684},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.5387933850288391},{"id":"https://openalex.org/C543847140","wikidata":"https://www.wikidata.org/wiki/Q2642826","display_name":"Realism","level":2,"score":0.4937985837459564},{"id":"https://openalex.org/C2991781144","wikidata":"https://www.wikidata.org/wiki/Q749457","display_name":"Product placement","level":2,"score":0.480129212141037},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.46555620431900024},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.44101932644844055},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14014294743537903},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12204256653785706},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07272765040397644},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.1985.10672951","doi":"https://doi.org/10.1080/00913367.1985.10672951","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1985.10672951","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W405020816","https://openalex.org/W608003652","https://openalex.org/W1992570167","https://openalex.org/W2012321240","https://openalex.org/W2013210492","https://openalex.org/W2021166829","https://openalex.org/W2026052996","https://openalex.org/W2073336557","https://openalex.org/W2171164533","https://openalex.org/W2318654795","https://openalex.org/W2320610404","https://openalex.org/W2321180122","https://openalex.org/W2324699681","https://openalex.org/W2326258366","https://openalex.org/W2330437380","https://openalex.org/W2330453344","https://openalex.org/W2411658371","https://openalex.org/W2417053285","https://openalex.org/W2902225836","https://openalex.org/W2970159009"],"related_works":["https://openalex.org/W2746790495","https://openalex.org/W1970756746","https://openalex.org/W1007983421","https://openalex.org/W4256558559","https://openalex.org/W4412084804","https://openalex.org/W101576901","https://openalex.org/W2943029113","https://openalex.org/W2337911536","https://openalex.org/W385926806","https://openalex.org/W2324699681"],"abstract_inverted_index":{"Research":[0],"studies":[1],"concerning":[2],"model":[3,31],"gender-product":[4,32],"interactions,":[5],"female":[6],"role":[7,22,35],"setting":[8],"depictions,":[9],"and":[10,16,37,39,47],"degree":[11],"of":[12,21,30,41],"liberatedness":[13,38],"are":[14,50],"reviewed":[15],"discussed.":[17],"The":[18],"communication":[19],"effectiveness":[20],"portrayals":[23],"is":[24],"found":[25],"to":[26],"be":[27],"a":[28],"function":[29],"congruence,":[33],"appropriate":[34],"setting,":[36],"realism":[40],"the":[42],"portrayal.":[43],"Implications":[44],"for":[45],"research":[46],"advertising":[48],"practice":[49],"described.":[51]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-18T09:31:52.927876","created_date":"2016-06-24T00:00:00"}
