{"id":"https://openalex.org/W2083746042","doi":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","title":"The power of the English language in Thai media","display_name":"The power of the English language in Thai media","publication_year":1986,"publication_date":"1986-07-01","ids":{"openalex":"https://openalex.org/W2083746042","doi":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","mag":"2083746042"},"language":"en","primary_location":{"id":"doi:10.1111/j.1467-971x.1986.tb00726.x","doi":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","pdf_url":null,"source":{"id":"https://openalex.org/S177438180","display_name":"World Englishes","issn_l":"0883-2919","issn":["0883-2919","1467-971X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"World Englishes","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043475589","display_name":"Nitaya Masavisut","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I108108428","display_name":"Thammasat University","ror":"https://ror.org/002yp7f20","country_code":"TH","type":"education","lineage":["https://openalex.org/I108108428"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"NITAYA MASAVISUT","raw_affiliation_strings":["Department of English, Thammasat University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of English, Thammasat University, Bangkok, Thailand","institution_ids":["https://openalex.org/I108108428"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024273027","display_name":"Mayuri Sukwiwat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I60697786","display_name":"Sukhothai Thammathirat Open University","ror":"https://ror.org/00epajq42","country_code":"TH","type":"education","lineage":["https://openalex.org/I60697786"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"MAYURI SUKWIWAT","raw_affiliation_strings":["School of Liberal Arts, Sukothai Thammatirat Open University, Tamboon Bangpood, Amphoe Pakkred, Nonthaburi 11120, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Liberal Arts, Sukothai Thammatirat Open University, Tamboon Bangpood, Amphoe Pakkred, Nonthaburi 11120, Thailand","institution_ids":["https://openalex.org/I60697786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029315679","display_name":"Seri Wongmontha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I108108428","display_name":"Thammasat University","ror":"https://ror.org/002yp7f20","country_code":"TH","type":"education","lineage":["https://openalex.org/I108108428"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"SERI WONGMONTHA","raw_affiliation_strings":["Faculty of Journalism, Thammasat University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Journalism, Thammasat University, Bangkok, Thailand","institution_ids":["https://openalex.org/I108108428"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3570,"currency":"USD","value_usd":3570},"apc_paid":null,"fwci":3.4174,"has_fulltext":false,"cited_by_count":48,"citation_normalized_percentile":{"value":0.94297832,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"5","issue":"2-3","first_page":"197","last_page":"207"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14006","display_name":"Linguistics, Language Diversity, and Identity","score":0.5473999977111816,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14006","display_name":"Linguistics, Language Diversity, and Identity","score":0.5473999977111816,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13727","display_name":"Linguistic and Sociocultural Studies","score":0.40450000762939453,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13795","display_name":"Language, Communication, and Linguistic Studies","score":0.02419999986886978,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5600000023841858},{"id":"https://openalex.org/keywords/language-contact","display_name":"language contact","score":0.6520000100135803},{"id":"https://openalex.org/keywords/language-history","display_name":"language history","score":0.4449999928474426},{"id":"https://openalex.org/keywords/westernization","display_name":"Westernization","score":0.5070000290870667},{"id":"https://openalex.org/keywords/western-influence","display_name":"Western influence","score":0.640999972820282},{"id":"https://openalex.org/keywords/language-and-culture","display_name":"language and culture","score":0.3529999852180481},{"id":"https://openalex.org/keywords/media-language-use","display_name":"media language use","score":0.367000013589859}],"concepts":[{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.7074607610702515},{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.6495901346206665},{"id":"https://openalex.org/C55958113","wikidata":"https://www.wikidata.org/wiki/Q169480","display_name":"Indigenous","level":2,"score":0.5583972930908203},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.5458548069000244},{"id":"https://openalex.org/C2987496018","wikidata":"https://www.wikidata.org/wiki/Q1860","display_name":"English language","level":2,"score":0.5336616039276123},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.46692702174186707},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43894749879837036},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41850703954696655},{"id":"https://openalex.org/C2992414748","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Print media","level":3,"score":0.41437920928001404},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.402235746383667},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.38126838207244873},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3267754018306732},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19143232703208923},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.07098144292831421},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1111/j.1467-971x.1986.tb00726.x","doi":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","is_oa":false,"landing_page_url":"https://doi.org/10.1111/j.1467-971x.1986.tb00726.x","pdf_url":null,"source":{"id":"https://openalex.org/S177438180","display_name":"World Englishes","issn_l":"0883-2919","issn":["0883-2919","1467-971X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"World Englishes","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.7200000286102295}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W192340728","https://openalex.org/W647968094","https://openalex.org/W2605656733","https://openalex.org/W4254792675"],"related_works":["https://openalex.org/W1794509687","https://openalex.org/W2807219337","https://openalex.org/W4408322870","https://openalex.org/W7219995447","https://openalex.org/W7220517279","https://openalex.org/W86360141","https://openalex.org/W4392939367","https://openalex.org/W2138724452","https://openalex.org/W4379537287","https://openalex.org/W2170653413"],"abstract_inverted_index":{"Abstract:":[0],"This":[1],"article":[2,30],"will":[3,31,77],"focus":[4],"on":[5,85,94,110,115],"how":[6,14],"the":[7,23,35,42,48,56,65,69,75,102,105,111,121,128,132,139],"English":[8,49,108,129],"language":[9,50,130],"came":[10],"to":[11,34,41,55,80],"Thailand":[12],"and":[13,22,44,87,91,93,96,114,131],"it":[15],"is":[16,61],"used":[17],"today,":[18],"particularly":[19],"in":[20,89],"advertising":[21,81],"media.":[24,71],"The":[25,58,72,98],"first":[26,53],"part":[27,60,100],"of":[28,47,64,68,74,104,107,123,134],"this":[29],"be":[32,78],"devoted":[33],"historical":[36,112],"events":[37],"which":[38,83,119],"have":[39],"contributed":[40],"development":[43],"widespread":[45],"use":[46],"from":[51],"its":[52],"penetration":[54],"present.":[57],"second":[59],"a":[62],"description":[63],"present\u2010day":[66],"phenomena":[67],"Thai":[70],"scope":[73],"discussion":[76],"confined":[79],"messages":[82],"appear":[84],"television":[86],"radio,":[88],"newspapers":[90],"magazines,":[92],"billboards":[95],"posters.":[97],"third":[99],"involves":[101],"assessment":[103],"impact":[106],"based":[109],"account":[113],"various":[116],"salient":[117],"factors":[118],"justify":[120],"adoption":[122],"Western":[124,135],"life\u2010styles":[125],"along":[126],"with":[127,138],"assimilation":[133],"cultural":[136],"dimensions":[137],"indigenous.":[140]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":8},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":4}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2016-06-24T00:00:00"}
